Deco Type

Deco Type PDF Author: Steven Heller
Publisher: Chronicle Books (CA)
ISBN:
Category : Art
Languages : en
Pages : 140

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Book Description
This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

Deco Type

Deco Type PDF Author: Steven Heller
Publisher: Chronicle Books (CA)
ISBN:
Category : Art
Languages : en
Pages : 140

Get Book

Book Description
This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle's Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer's art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

Stylepedia

Stylepedia PDF Author: Steven Heller
Publisher: Chronicle Books
ISBN: 9780811833462
Category : Art
Languages : en
Pages : 344

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Book Description
A chunky, distinctive object of brilliant design in and of itself, Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope that is modern design. In hundreds of illustrated entries, Heller and Fili, the award-winning authors of Euro Deco and numerous other popular design titles, survey the designers, schools, and movements that comprise the practice today as well as take a fascinating glimpse back at some of the seminal early leaders. From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly ubiquitous camouflage tee shirt, iconic everyday items of yesterday and today provide valuable inspiration to designers and design aficionados. As quirky as it is useful and positively packed with lavish color illustrations, this designer's design compendium is the only one of its kind.

Art Nouveau & Early Art Deco Type & Design, from the Roman Scherer Catalogue

Art Nouveau & Early Art Deco Type & Design, from the Roman Scherer Catalogue PDF Author: Roman Scherer A.G.
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 106

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Book Description
"The letter types and designs of the early 20th century, when Art Nouveau was moving toward the Art Deco styles, are now being recognized by graphic artists and designers for the truly unique and powerful designs they are. The floral patterns, highly personal lyricism, and gently flowing lines of Art Nouveau were taking on the Egyptian-styled, abstractly geometrical, almost overpowering characteristics which would later be identified as Art Deco. In the interim, the styles had the benefit of both--the strongly captivating Art Deco look with the lyrical, personal qualities of Art Nouveau. Among the most striking types and decorations during this period were the "caractères en bois" (wood type) of the Swiss firm of Roman Scherer at Lucerne. For this volume designer Theodore Menten has selected a wide range of borders, decorations and letter styles from the Roman Scherer catalogue. He includes borders--nearly 100 with up to four different sizes of each and enough repetitions for easy use. The borders range from floral patterns and leaf forms to highly abstract uses of circles and other geometrical shapes. There are approximately the same number of decorations including dividing lines in many different sizes ans styles, the traditional pointing hands, star shapes, a lyre, florals, abstracts and much more. The letter styles (a total of 24 with over 1,100 capital and lower-case letters) range from scripts, block forms and three-dimensional cuts to textured letters designed for two or more colors and gently rounded letters that seem almost sculpted out of wood."--Back cover.

Type Specimens

Type Specimens PDF Author: Dori Griffin
Publisher: Bloomsbury Publishing
ISBN: 1350116610
Category : Design
Languages : en
Pages : 257

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Book Description
Type Specimens introduces readers to the history of typography and printing through a chronological visual tour of the books, posters, and ephemera designed to sell fonts to printers, publishers, and eventually graphic designers. This richly illustrated book guides design educators, advanced design students, design practitioners, and type aficionados through four centuries of visual and trade history, equipping them to contextualize the aesthetics and production of type in a way that is practical, engaging, and relevant to their practice. Fully illustrated throughout with 200 color images of type specimens and related ephemera, the book illuminates the broader history of typography and printing, showing how letterforms and their technologies have evolved over time, inspiring and guiding designers of today.

24 Art Deco Display Fonts

24 Art Deco Display Fonts PDF Author: Dan X. Solo
Publisher: Courier Corporation
ISBN: 0486999688
Category : Design
Languages : en
Pages : 50

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Book Description
Lampoon, Chic, Parisian, Publicity Gothic, more. Most alphabets include upper/ lowercase letters, numerals, punctuation. One CD-ROM and book. 24 fonts.

Advertising Art in the Art Deco Style

Advertising Art in the Art Deco Style PDF Author: Theodore Menten
Publisher:
ISBN: 9780844652221
Category :
Languages : en
Pages :

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Book Description
363 ads, posters, trademarks and other commercial graphics -- 22 in full color -- that pictorially chronicle the rise of Art Deco in Europe and America. Artists include Kinger, Teague, Carlu, Lepape, Darcy, Brill.

The Type Project Book

The Type Project Book PDF Author: Nigel French
Publisher: New Riders
ISBN: 0136815952
Category : Computers
Languages : en
Pages : 775

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Book Description
The Type Project Book brings together a collection of typographically-focused design projects for all beginning to intermediate-level graphic designers. Renowned design instructor Nigel French approaches each project from both technical and aesthetic points of view, showing the starting state and milestones along the way to the finished deliverable. Wherever appropriate, French discusses historical precedent and professional examples of meeting the same challenge. French describes the assets required and the software used, without presenting screenshots that may quickly become outdated. This guide’s self-contained projects build on examples French first created in his popular courses for Lynda.com/LinkedIn Learning. Its extensively illustrated, attractive format will also appeal to users who just want to dip in and out for specific knowledge and skills. Ideal for independent self-study and exploration by working designers who want to expand their skills and build their portfolios, The Type Project Book has also been crafted to support graphic design students who need a strong foundation in typography.

Instructional Design

Instructional Design PDF Author: Patricia L. Smith
Publisher: John Wiley & Sons
ISBN: 0471393533
Category : Education
Languages : en
Pages : 400

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Book Description
Basic principles and practical strategies to promote learning in any setting! From K-12 to corporate training settings––the Third Edition of Patricia Smith and Tillman Ragan’s thorough, research-based text equips you with the solid foundation you need to design instruction and environments that really facilitate learning. Now updated to reflect the latest thinking in the field, this new edition offers not only extensive procedural assistance but also emphasizes the basic principles upon which most of the models and procedures in the instructional design field are built. The text presents a comprehensive treatment of the instructional design process, including analysis, strategy design, assessment, and evaluation.

Typology

Typology PDF Author: Steven Heller
Publisher: Chronicle Books
ISBN: 9780811823081
Category : Design
Languages : en
Pages : 214

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Book Description
Organized by historical era and country of origin, each section of this dynamic compendium introduces the culture and aesthetics of the period, discusses how individual styles developed, and offers insights into the artistry of key typographers and foundries. 300 full-color illustrations.

A Typographic Workbook

A Typographic Workbook PDF Author: Kate Clair
Publisher: John Wiley & Sons
ISBN: 1118399889
Category : Design
Languages : en
Pages : 400

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Book Description
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.