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Author: Byungwook Christopher Han
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 56
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Book Description
Customer experience influences purchasing behavior. How do we measure this subjective phenomenon called customer experience? What are the best approaches to design customer experience? In my dissertation I present a new approach to assessing customer experience using emotion cues, which is a departure from commonly used self-reporting methods like surveys. I also demonstrate a modeling approach to designing customer experience that can offer more actionable insights than best practices and basic principles. I call this the Decision Analytic Approach to Customer Experience Design.
Author: Byungwook Christopher Han
Publisher: Stanford University
ISBN:
Category :
Languages : en
Pages : 56
Get Book Here
Book Description
Customer experience influences purchasing behavior. How do we measure this subjective phenomenon called customer experience? What are the best approaches to design customer experience? In my dissertation I present a new approach to assessing customer experience using emotion cues, which is a departure from commonly used self-reporting methods like surveys. I also demonstrate a modeling approach to designing customer experience that can offer more actionable insights than best practices and basic principles. I call this the Decision Analytic Approach to Customer Experience Design.
Author: Dave Power
Publisher: Palgrave Macmillan
ISBN: 1137464356
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Why do most growth companies stop growing? And what can their leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions, filling a void in the literature on innovation and growth strategy that has focused on either start-ups or large public companies. Growth companies are different. Their challenge is to transition from entrepreneurial focus to a repeatable process for innovation and sustained growth - and the stakes are high. The Curve Ahead utilizes the power of storytelling to teach growth company leaders how to sustain long-term growth. Using the example of a "gazelle," a high-growth company that is increasing revenue by at least 20% annually for four years or more, this book explores the struggles faced during business growth - something that plagues many businesses. These mid-size companies, typically with annual revenues of $10 million to $100 million, are the engines of economic growth and wealth creation. Tragically, most fall behind the curve before they reach their potential and are sold by investors too ready to throw in the towel. This book doesn't just lay out a fresh approach to innovation and growth strategy. It also helps professionals and business leaders avoid common pitfalls by illustrating the various ways in which growth companies get stuck and flame out. Author Dave Power then tells leaders how to get un-stuck. In addition to a myriad of real-world stories and case studies, each chapter of The Curve Ahead begins with the story of a fictional company called NaviMark. Navimark is emblematic of many growth companies—it faces the same business problems, personal challenges and strategic dilemmas encountered by Power in his 25 years managing, investing in and advising growth companies. Following Navimark throughout the book allows Power to provide a highly complex model of typical struggles and scenarios faced by growth companies and deliver that story to his readers in an extremely edifying, play-by-play manner. The strategy allows readers to follow along—observing, in real time, the way that Navimark evolves, and responds (correctly or incorrectly) to external obstacles and demands. This practical and fast-paced book uses realistic characters, dialogue, and business settings to: • Help readers anticipate the predictable challenges of business model maturity. • Demonstrate proven tools and approaches for overcoming the barriers to growth. • Translate abstract concepts about innovation into actionable programs that can become a part of the rhythm of the business. This book will help thousands of midsized companies overcome the growth hump by providing the tools necessary to not only succeed but thrive in the future. The Curve Ahead provides a roadmap for leaders who want to sustain growth over the long term. This roadmap is based on five premises: 1. Every business model matures, following the familiar S-Curve. 2. You can and must stretch the S-Curve, but that won't work forever. 3. To sustain growth you need to find the next S-Curve 4. Finding your next S-Curve, with some predictability, requires an innovation process, something every company should have in place. 5. Driving innovation while keeping the core business healthy is the responsibility of leaders.
Author: Sharma, Priyanka
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Modern businesses face the challenge of how to most effectively harness the power of Artificial Intelligence (AI) to enhance customer engagement and streamline operations. The proliferation of AI tools like ChatGPT offers immense potential. Yet, businesses often need help to navigate the complexities of implementation and maximize the benefits. This gap between AI's promise and its practical application highlights the need for a comprehensive resource that offers practical insights and innovative strategies. Real-Time Data Decisions With AI and ChatGPT Techniques is a groundbreaking book that addresses this critical challenge. By providing a detailed analysis of ChatGPT and other AI tools, this book equips businesses with the knowledge and strategies needed to leverage AI effectively. From algorithmic enhancements to real-world applications, each chapter offers valuable insights and actionable recommendations, making this book an indispensable guide for businesses seeking to capitalize on AI's transformative potential.
Author: Outi Niininen
Publisher: Routledge
ISBN: 1000488497
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
Author: John F. Tanner, Jr.
Publisher: John Wiley & Sons
ISBN: 1118905733
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Author: Leslie-Ann Jordan
Publisher: CABI
ISBN: 1800626770
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Diving into the evolution of Customer Experience this text offers an insightful exploration of the paradigm shift from customer service to Customer Experience (CX) within the Caribbean context. Unveiling the dynamics of CX's influence on satisfaction, loyalty, and business profitability, this book delves into strategic planning, employee development, data-driven decisions, and emerging technological trends. Scholars and practitioners within customer service, services marketing, customer experience management and customer relationship marketing in the retail hospitality and tourism, financial, health care and education sectors will find this a valuable resource on CX's transformative power in this region and beyond.
Author: Roderick J. Brodie
Publisher: Routledge
ISBN: 1317533151
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Author: Simon James Fong
Publisher: Springer Nature
ISBN: 981156695X
Category : Technology & Engineering
Languages : en
Pages : 228
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Book Description
This book aims to provide some insights into recently developed bio-inspired algorithms within recent emerging trends of fog computing, sentiment analysis, and data streaming as well as to provide a more comprehensive approach to the big data management from pre-processing to analytics to visualization phases. The subject area of this book is within the realm of computer science, notably algorithms (meta-heuristic and, more particularly, bio-inspired algorithms). Although application domains of these new algorithms may be mentioned, the scope of this book is not on the application of algorithms to specific or general domains but to provide an update on recent research trends for bio-inspired algorithms within a specific application domain or emerging area. These areas include data streaming, fog computing, and phases of big data management. One of the reasons for writing this book is that the bio-inspired approach does not receive much attention but shows considerable promise and diversity in terms of approach of many issues in big data and streaming. Some novel approaches of this book are the use of these algorithms to all phases of data management (not just a particular phase such as data mining or business intelligence as many books focus on); effective demonstration of the effectiveness of a selected algorithm within a chapter against comparative algorithms using the experimental method. Another novel approach is a brief overview and evaluation of traditional algorithms, both sequential and parallel, for use in data mining, in order to provide an overview of existing algorithms in use. This overview complements a further chapter on bio-inspired algorithms for data mining to enable readers to make a more suitable choice of algorithm for data mining within a particular context. In all chapters, references for further reading are provided, and in selected chapters, the author also include ideas for future research.
Author: Bobbert, Yuri
Publisher: IGI Global
ISBN: 1799873692
Category : Computers
Languages : en
Pages : 394
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Book Description
Nowadays it is impossible to imagine a business without technology as most industries are becoming "smarter" and more tech-driven, ranging from small individual tech initiatives to complete business models with intertwined supply chains and "platform"-based business models. New ways of working, such as agile and DevOps, have been introduced, leading to new risks. These risks come in the form of new challenges for teams working together in a distributed manner, privacy concerns, human autonomy, and cybersecurity concerns. Technology is now integrated into the business discipline and is here to stay leading to the need for a thorough understanding of how to address these risks and all the potential problems that could arise. With the advent of organized crime, such as hacks and denial-of-service attacks, all kinds of malicious actors are infiltrating the digital society in new and unique ways. Systems with poor design, implementation, and configurations are easily taken advantage of. When it comes to integrating business and technology, there needs to be approaches for assuring security against risks that can threaten both businesses and their digital platforms. Strategic Approaches to Digital Platform Security Assurance offers comprehensive design science research approaches to extensively examine risks in digital platforms and offer pragmatic solutions to these concerns and challenges. This book addresses significant problems when transforming an organization embracing API-based platform models, the use of DevOps teams, and issues in technological architectures. Each section will examine the status quo for business technologies, the current challenges, and core success factors and approaches that have been used. This book is ideal for security analysts, software engineers, computer engineers, executives, managers, IT consultants, business professionals, researchers, academicians, and students who want to gain insight and deeper knowledge of security in digital platforms and gain insight into the most important success factors and approaches utilized by businesses.
Author: Michael E. Auer
Publisher: Springer Nature
ISBN: 3030499324
Category : Technology & Engineering
Languages : en
Pages : 1138
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Book Description
This book gathers papers on interactive and collaborative mobile learning environments, assessment, evaluation and research methods in mobile learning, mobile learning models, theory and pedagogy, open and distance mobile learning, life-long and informal learning using mobile devices, wearables and the Internet of Things, game-based learning, dynamic learning experiences, mobile systems and services for opening up education, mobile healthcare and training, case studies on mobile learning, and 5G network infrastructure. Today, interactive mobile technologies have become the core of many—if not all—fields of society. Not only do the younger generation of students expect a mobile working and learning environment, but also the new ideas, technologies and solutions introduced on a nearly daily basis also boost this trend. Discussing and assessing key trends in the mobile field were the primary aims of the 13th International Conference on Interactive Mobile Communication Technologies and Learning (IMCL2019), which was held in Thessaloniki, Greece, from 31 October to 01 November 2019. Since being founded in 2006, the conference has been devoted to new approaches in interactive mobile technologies, with a focus on learning. The IMCL conferences have since become a central forum of the exchange of new research results and relevant trends, as well as best practices. The book’s intended readership includes policymakers, academics, educators, researchers in pedagogy and learning theory, schoolteachers, further education lecturers, practitioners in the learning industry, etc.
