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Author: Piotr Kuhiwczak
Publisher: Multilingual Matters
ISBN: 1847695426
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
A Companion to Translation Studies is the first work of its kind. It provides an authoritative guide to key approaches in translation studies. All of the essays are specially commissioned for this collection, and written by leading international experts in the field. The book is divided into nine specialist areas: culture, philosophy, linguistics, history, literary, gender, theatre and opera, screen, and politics. Contributors include Susan Bassnett, Gunilla Anderman and Christina Schäffner. Each chapter gives an in-depth account of theoretical concepts, issues and debates which define a field within translation studies, mapping out past trends and suggesting how research might develop in the future. In their general introduction the editors illustrate how translation studies has developed as a broad interdisciplinary field. Accompanied by an extensive bibliography, this book provides an ideal entry point for students and scholars exploring the multifaceted and fast-developing discipline of translation studies.
Author: Piotr Kuhiwczak
Publisher: Multilingual Matters
ISBN: 1847695426
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Get Book Here
Book Description
A Companion to Translation Studies is the first work of its kind. It provides an authoritative guide to key approaches in translation studies. All of the essays are specially commissioned for this collection, and written by leading international experts in the field. The book is divided into nine specialist areas: culture, philosophy, linguistics, history, literary, gender, theatre and opera, screen, and politics. Contributors include Susan Bassnett, Gunilla Anderman and Christina Schäffner. Each chapter gives an in-depth account of theoretical concepts, issues and debates which define a field within translation studies, mapping out past trends and suggesting how research might develop in the future. In their general introduction the editors illustrate how translation studies has developed as a broad interdisciplinary field. Accompanied by an extensive bibliography, this book provides an ideal entry point for students and scholars exploring the multifaceted and fast-developing discipline of translation studies.
Author: Beverly Adab
Publisher: Routledge
ISBN: 1134966938
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the interlingual and intercultural transfer of an advertising message. They emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators. Topics covered include a critique of the Western-based approach to advertising in the context of the Far East; different perceptions of the concept of cleanliness in advertising texts in Italy, Russia and the UK; the Walls Cornetto strategy of internationalization of product appeal, followed by localization; the role of the translator in recreating appeal in different lingua-cultural contexts; what constitutes 'Italianness' in advertisements for British consumers; and strategies for repackaging France as a tourist destination.
Author: Roberto A. Valdeón
Publisher: Routledge
ISBN: 1000651495
Category : Language Arts & Disciplines
Languages : en
Pages : 229
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Book Description
This book explores literary translation in a variety of contexts. The chapters showcase the research into literary translation in North America, Europe, and Asia. Written by a group of experienced researchers and young academics, the contributors study a variety of languages (including English, Spanish, Italian, Chinese, French, Japanese, Dutch, German, and Swedish), use a wide range of approaches (including quantitative review of literary translations; transfictional approaches to translation; and a review of concepts such as paratexts, intralingual translation, intertextuality, and retranslation), and aim to expand on existing debates on translation and translation studies as a discipline. The chapters aim to provide a panorama of the variety of topics and interests of contemporary translation studies, as well as problematize some of the concepts and approaches that seem to have become the only accepted/acceptable model in some academic quarters. This book was originally published as a special issue of Perspectives Studies in Translation Theory and Practice.
Author: John Kearns
Publisher: A&C Black
ISBN: 1441140573
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
As a research area, education in the fields of translation and interpreting has received growing attention in recent years, with the increasing professionalization of the language-mediation sector demanding ever more highly trained employees with broader repertoires. This trend is evidenced in the present collection, which addresses issues in pedagogy in a variety of translation and interpreting domains. A global range of contributors discuss teaching, evaluation, professionalization and competence as they apply to an array of educational and linguistic situations. Translator and Interpreter Training: Issues, Methods and Debates presents an in-depth consideration of the issues involved in this area of translation and interpreting studies, and will be of interest to all students and academics working and researching in the field.
Author: Anthony Pym
Publisher: John Benjamins Publishing
ISBN: 9027224544
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
Based on seminars originally given at the College International de Philosophie in Paris, this translation from French has been fully revised by the author and extended to include highly critical commentaries on activist translation theory, non-professional translation, interventionist practices, and the impact of new translation technologies.
Author: Alice Collett
Publisher: State University of New York Press
ISBN: 1438482957
Category : Religion
Languages : en
Pages : 363
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Book Description
Although many Buddhist studies scholars spend a great deal of their time involved in acts of translation, to date not much has been published that examines the key questions, problems, and difficulties faced by translators of South Asian Buddhist texts and epigraphs. Translating Buddhism seeks to address this omission. The essays collected here represent a burgeoning attempt to begin to shape the subfield of translation studies within Buddhist studies, whereby scholars actively challenge primary routine decisions and basic assumptions. Exploring questions including how interpretive translators can be and how cultural and social norms affect translations, the book draws on the broad experiences of its contributors—all of whom are translators themselves—who bring different themes to the table. Each chapter can be used either independently or as part of the whole to engender reflections on the process of translation.
Author: Leo Tak-hung Chan
Publisher: John Benjamins Publishing
ISBN: 9027295670
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
Past attempts at writing a history of Chinese translation theory have been bedeviled by a chronological approach, which often forces the writer to provide no more than a list of important theories and theorists over the centuries. Or they have stretched out to almost every aspect related to translation in China, so that the historical/political backdrop that had an influence on translation theorizing turns out to be more important than the theories themselves. In the present book, the author hopes to devote exclusive attention to the ideas themselves. The approach adopted centers around eight key issues that engaged the attention of theorists through the course of the twentieth century, in the hope that a historical account will be presented that is not time-bound. On the basis of 38 articles translated into English by teachers and scholars of translation, the author has written four essays discussing the Chinese characteristics of this body of theory. Separately they focus on the impressionistic, the modern, the postcolonial, and the poststructuralist approaches deployed by leading Chinese theorists from 1901 to 1998. It is hoped that publication of this book will make possible cross-cultural dialogue with translation academics in the West, although the general reader will find much firsthand information on Chinese thinking about translation.
Author: Sergey Tyulenev
Publisher: Routledge
ISBN: 1136631364
Category : Language Arts & Disciplines
Languages : en
Pages : 254
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Book Description
This book deals with one of the most prominent and promising developments in modern Translation Studies--the sociology of translation. Tyulenev develops an original way of applying Luhmann's Social Systems Theory to translation, viewing translation as a social-systemic boundary phenomenon. The book consists of two major parts: in the first, translation is described as a system in its own right with its systemic properties; in the second part, translation is viewed as a social subsystem and as a boundary phenomenon in the overall social system.
Author: Mary Snell-Hornby
Publisher: John Benjamins Publishing
ISBN: 902729383X
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
What’s new in Translation Studies? In offering a critical assessment of recent developments in the young discipline, this book sets out to provide an answer, as seen from a European perspective today. Many “new” ideas actually go back well into the past, and the German Romantic Age proves to be the starting-point. The main focus lies however on the last 20 years, and, beginning with the cultural turn of the 1980s, the study traces what have turned out since then to be ground-breaking contributions (new paradigms) as against what was only a change in position on already established territory (shifting viewpoints). Topics of the 1990s include nonverbal communication, gender-based Translation Studies, stage translation, new fields of interpreting studies and the effects of new technologies and globalization (including the increasingly dominant role of English). The author’s aim is to stimulate discussion and provoke further debate on the current profile and future perspectives of Translation Studies.
Author: Christina Schäffner
Publisher: Multilingual Matters
ISBN: 9781853594380
Category : Language Arts & Disciplines
Languages : en
Pages : 148
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Book Description
Whether the judgements translators of different language works make are normative and somehow wrapped up in societal values that change with time or social positioning is the subject of these contributions. Two main contributions from English and Israeli scholars are presented which argue that the concept of norms should be the primary analytical tool for understanding everything from the choices of words to regularly appearing patterns in writing. Seven brief responses and counter-responses follow. Also included are the transcripts of two debates on the topic. Distributed by Taylor and Francis. Annotation copyrighted by Book News, Inc., Portland, OR
