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Author: Richard C. Maddock
Publisher: Bloomsbury Publishing USA
ISBN: 0313004404
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.
Author: Richard C. Maddock
Publisher: Bloomsbury Publishing USA
ISBN: 0313004404
Category : Business & Economics
Languages : en
Pages : 318
Get Book Here
Book Description
Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.
Author: Billiards Congress of America
Publisher: Rowman & Littlefield
ISBN: 1461749921
Category : Sports & Recreation
Languages : en
Pages : 229
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Book Description
Here in a single, compact handbook are all the rules for the myriad forms of pocket billiards. Billiards: The Official Rules and Records Book is complete with detailed instructions on how to play everything from Basic Pocket Billiards to Cut-Throat, together with the rules for tournament games such as Nine Ball and Rotation, and Snooker and Carom games. These are the official rules of billiards from the Billiard Congress of America, the governing body of professional billiards in the United States. A very helpful chapter for the beginner includes professional tips on basic techniques and strategies. Also included are a glossary of billiard terms and a summary of BCA billiards champions.
Author: Francine L. Dolins
Publisher: Cambridge University Press
ISBN: 052184505X
Category : Medical
Languages : en
Pages : 607
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Book Description
An analysis of human and non-human animals' spatial cognitive, perceptual, and behavioural processes through mapping internal and external spatial knowledge.
Author: Sara J. Shettleworth
Publisher: Oxford University Press
ISBN: 0199886385
Category : Psychology
Languages : en
Pages : 715
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Book Description
How do animals perceive the world, learn, remember, search for food or mates, communicate, and find their way around? Do any nonhuman animals count, imitate one another, use a language, or have a culture? What are the uses of cognition in nature and how might it have evolved? What is the current status of Darwin's claim that other species share the same "mental powers" as humans, but to different degrees? In this completely revised second edition of Cognition, Evolution, and Behavior, Sara Shettleworth addresses these questions, among others, by integrating findings from psychology, behavioral ecology, and ethology in a unique and wide-ranging synthesis of theory and research on animal cognition, in the broadest sense--from species-specific adaptations of vision in fish and associative learning in rats to discussions of theory of mind in chimpanzees, dogs, and ravens. She reviews the latest research on topics such as episodic memory, metacognition, and cooperation and other-regarding behavior in animals, as well as recent theories about what makes human cognition unique. In every part of this new edition, Shettleworth incorporates findings and theoretical approaches that have emerged since the first edition was published in 1998. The chapters are now organized into three sections: Fundamental Mechanisms (perception, learning, categorization, memory), Physical Cognition (space, time, number, physical causation), and Social Cognition (social knowledge, social learning, communication). Shettleworth has also added new chapters on evolution and the brain and on numerical cognition, and a new chapter on physical causation that integrates theories of instrumental behavior with discussions of foraging, planning, and tool using.
Author: Ray Martin
Publisher: Random House Puzzles & Games
ISBN: 0812922417
Category : Sports & Recreation
Languages : en
Pages : 242
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Book Description
World Champion Pool Player Ray "Cool Cat" Martin shares his secrets for playing winner's pool in this classic book, which includes an introduction by the author. Written with co-author Rosser Reeves, The 99 Critical Shots in Pool remains one of the most authoritative guides to the game ever written. Over 200 illustrations show the proper form, technique, and approach to shots such as: • The Center Ball Cheat-the-Pocket • The Hook Shot • The Seven Ball Stop Shot • The Jump Shot • The Frozen Kiss Shot • The Nudge Shot • The Side Pocket By-Pass Shot Ray Martin, a Billiards Congress of America Hall of Fame inductee, is one of only seven players in the twentieth century to win three or more world 14.1 titles. He co-wrote this book with Rosser Reeves in 1976.
Author: Skip Mort
Publisher: A&C Black
ISBN: 1408153866
Category : Performing Arts
Languages : en
Pages : 368
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Book Description
"Stage technicians or 'techies' don't read books, they seek information on the basis of the need to know." This is a practical guide to stage lighting covering equipment, lighting a performance space, special effects and lighting design. It can be read cover-to-cover, but also used as reference manual which provides easy access to the content through the use of tabulated sections and keywords. The information in each chapter is presented at three levels: - A quick start - basic information providing enough to get started - More info - more detailed knowledge - Extras! - extended technical information and data The three strands run visually throughout the guide enabling students to mix and match their own personal level of study or to fast track through to the information they need on stage. This handy, accessible guide is packed with illustrations, pictures, diagrams, plans and technical data. In addition a DVD is included using unique video clips to illustrate the text, show the practical use of equipment, and examples of different lighting techniques and effects. The differentiated format makes it equally suitable as a quick start for school students or at an extended level for aspiring theatre technicians, teachers, amateur dramatic enthusiasts or anyone needing a quick on-the-job reference.
Author:
Publisher:
ISBN:
Category : Military education
Languages : en
Pages : 100
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Book Description
Author: Dale F. Brandt
Publisher: Gatekeeper Press
ISBN: 1619846993
Category : Sports & Recreation
Languages : en
Pages : 127
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Book Description
This book presents the game of pool as a body and mind experience that must be kept in sync. Physical concepts are discussed in detail, but the major theme of the book focuses on the intellectual and emotional elements necessary to achieve maximum performance. Equating a player's development to martial arts training, the text stresses mental discipline, focus and positive lifestyle choices. Also a comprehensive and insightful glossary presents multiple mini-lessons to aid in the pursuit of competitive excellence.
Author: Seymour Matthews
Publisher: Samuel French Limited
ISBN:
Category : Drama
Languages : en
Pages : 70
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Book Description
This captivating thriller employs a play within a play theme in a singularly exciting manner. At first, it seems to be the usual "Agatha Christie" type play two couples lured to a remote Italian villa to be murdered one by one. It is only when this play is well advanced that we learn we are watching actors rehearsing their own murder mystery. It is shortly after this, when two of these actors have been murdered in the same manner as the characters in their own play, that the twists and turns begin to tease the audience.3 women, 3 men
Author: Jane Dentinger
Publisher: Open Road Media
ISBN: 1480436879
Category : Fiction
Languages : en
Pages : 307
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Book Description
DIVDIVIn the first book of the Jocelyn O’Roarke series, when a Broadway show’s lead actress is murdered, her understudy must race to find the killer before it’s too late /divDIV Struggling actress Jocelyn “Josh” O’Roarke just got a real offer. Well, something resembling a real offer. Her old friend Austin Frost has written a play for Broadway and cast the glamorous Harriet Weldon as the lead. Not wishing to leave his old friend Josh behind, he has invited her to be Harriet’s understudy. The role of understudy is a difficult one—and it becomes even more so when Harriet turns up dead and the police name Josh their prime suspect./divDIV /divDIVWith the NYPD breathing down her neck, Josh must find the people responsible while ensuring that the show will go on./divDIV /divMurder on Cue is the first book of the Jocelyn O’Roarke mystery series, which also includes First Hit of the Season and Death Mask. /div
