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Author: C. A. Kirkpatrick
Publisher: PUQ
ISBN: 276052020X
Category : Business & Economics
Languages : fr
Pages : 542
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Book Description
Cet ouvrage commence par une introduction sur la promotion en tant que composante de la stratégie de marketing d’une entreprise. Pour les étudiants qui ont déjà des connaissances élémentaires en marketing, le premier chapitre peut servir de révision; pour ceux qui n’ont pas encore étudié dans le domaine, il servira à poser les jalons d’une étude réaliste du rôle que joue la promotion dans l’ensemble de l’activité marketing.
Author: C. A. Kirkpatrick
Publisher: PUQ
ISBN: 276052020X
Category : Business & Economics
Languages : fr
Pages : 542
Get Book Here
Book Description
Cet ouvrage commence par une introduction sur la promotion en tant que composante de la stratégie de marketing d’une entreprise. Pour les étudiants qui ont déjà des connaissances élémentaires en marketing, le premier chapitre peut servir de révision; pour ceux qui n’ont pas encore étudié dans le domaine, il servira à poser les jalons d’une étude réaliste du rôle que joue la promotion dans l’ensemble de l’activité marketing.
Author: William Leiss
Publisher: Psychology Press
ISBN: 9780415903547
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author: Joëlle Rouanet-Laplace
Publisher: Editions Bréal
ISBN: 9782842918293
Category : Business communication
Languages : en
Pages : 164
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Book Description
Author: Veny Ari Sejati
Publisher: GRIN Verlag
ISBN: 3668720045
Category : Business & Economics
Languages : en
Pages : 46
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Book Description
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English, abstract: Communication science exists in every area of life, including in marketing activities. Promotional activities, advertising, through communication media facilitate marketing activities to achieve the desired goals. This book contains marketing communication lecture materials and will always be developed so that students can become business practitioners who have critical and advanced analysis. The main references in this book are Advertising written by Sandra Moriarty, et al, along with supporting references from various sources.
Author: Michael L. Ray
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Author: William Leiss
Publisher: Routledge
ISBN: 135160290X
Category : Social Science
Languages : en
Pages : 502
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Book Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Author:
Publisher:
ISBN: 9782336279701
Category :
Languages : en
Pages :
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Book Description
Author: Umut Ayman
Publisher: BoD – Books on Demand
ISBN: 1838802274
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
Author: Gillian Dyer
Publisher: Routledge
ISBN: 1134972342
Category : Social Science
Languages : en
Pages : 206
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Book Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9027294887
Category : Language Arts & Disciplines
Languages : en
Pages : 246
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Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
