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Author: David Kravitz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518708725
Category : Facebook (Electronic resource)
Languages : en
Pages : 42
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Book Description
Drawing on his years of experience developing social media strategies for some of the most recognizable worldwide brands, David Kravitz offers the kind of unique knowledge and insight only a veteran social media strategist is capable of providing. In his new book, Kravitz details the differences between the most popular platforms while explaining how these differences require a highly specialized approach from those looking to monetize their social media presence. Given the importance of a strong social media presence and the burgeoning opportunities for monetization, Kravitz's book ought to be considered essential reading for anyone who recognizes the potential for financial gain through the optimal use of social media. Covering a broad range of strategies designed for each specific platform, Kravitz devotes entire chapters to long-established platforms along with those possessing the clear potential for rapid future growth: Twitter Facebook Snapchat LinkedIn Tumblr Pinterest Instagram Vine Google+ Kravitz's approach to monetization succeeds in simplifying an endeavor that many give up on too soon over what appear to be overwhelming complexities. Acknowledging that monetizing multiple social media platforms can indeed appear daunting, Kravitz's detailed explanations and thoughtful advice ensure that the increasing importance of adopting a monetization strategy for social media is not bypassed unnecessarily. Citing data regarding the demographics associated with each platform, Kravitz's book demonstrates how to reach a specific target audience and how to leverage each platform in the most efficient way possible. The perfect book for anyone who is interested in taking advantage of an industry that is not yet being properly leveraged, Kravitz has advice that is of benefit for everyone from the social media neophyte to even the most grizzled social media veteran. Using a straightforward approach and an informative tone, Kravitz has delivered a book that eschews confusing technological jargon in favor of easily understood terms and definitions while detailing the most effective monetization strategies for just about every social media platform being used today. Kravitz, a former corporate social media strategist, is making his first foray into authorship with this new book: "David Kravitz's How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites." Using real-life examples and referencing the latest available data, Kravitz has created a detailed playbook for social media monetization that will surely benefit anyone able to recognize the inherent value of the existing social media platforms.
Author: David Kravitz
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518708725
Category : Facebook (Electronic resource)
Languages : en
Pages : 42
Get Book Here
Book Description
Drawing on his years of experience developing social media strategies for some of the most recognizable worldwide brands, David Kravitz offers the kind of unique knowledge and insight only a veteran social media strategist is capable of providing. In his new book, Kravitz details the differences between the most popular platforms while explaining how these differences require a highly specialized approach from those looking to monetize their social media presence. Given the importance of a strong social media presence and the burgeoning opportunities for monetization, Kravitz's book ought to be considered essential reading for anyone who recognizes the potential for financial gain through the optimal use of social media. Covering a broad range of strategies designed for each specific platform, Kravitz devotes entire chapters to long-established platforms along with those possessing the clear potential for rapid future growth: Twitter Facebook Snapchat LinkedIn Tumblr Pinterest Instagram Vine Google+ Kravitz's approach to monetization succeeds in simplifying an endeavor that many give up on too soon over what appear to be overwhelming complexities. Acknowledging that monetizing multiple social media platforms can indeed appear daunting, Kravitz's detailed explanations and thoughtful advice ensure that the increasing importance of adopting a monetization strategy for social media is not bypassed unnecessarily. Citing data regarding the demographics associated with each platform, Kravitz's book demonstrates how to reach a specific target audience and how to leverage each platform in the most efficient way possible. The perfect book for anyone who is interested in taking advantage of an industry that is not yet being properly leveraged, Kravitz has advice that is of benefit for everyone from the social media neophyte to even the most grizzled social media veteran. Using a straightforward approach and an informative tone, Kravitz has delivered a book that eschews confusing technological jargon in favor of easily understood terms and definitions while detailing the most effective monetization strategies for just about every social media platform being used today. Kravitz, a former corporate social media strategist, is making his first foray into authorship with this new book: "David Kravitz's How to Monetize Twitter, Facebook, Snapchat, LinkedIn and Other Social Media Sites." Using real-life examples and referencing the latest available data, Kravitz has created a detailed playbook for social media monetization that will surely benefit anyone able to recognize the inherent value of the existing social media platforms.
Author: Daniel Horowitz
Publisher: Oxford University Press
ISBN: 0190655658
Category : Psychology
Languages : en
Pages : 321
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Book Description
When a cultural movement that began to take shape in the mid-twentieth century erupted into mainstream American culture in the late 1990s, it brought to the fore the idea that it is as important to improve one's own sense of pleasure as it is to manage depression and anxiety. Cultural historian Daniel Horowitz's research reveals that this change happened in the context of key events. World War II, the Holocaust, post-war prosperity, the rise of counter-culture, the crises of the 1970s, the presidency of Ronald Reagan, and the prime ministerships of Margaret Thatcher and David Cameron provided the important context for the development of the field today known as positive psychology. Happier? provides the first history of the origins, development, and impact of the way Americans -- and now many around the world -- shifted from mental illness to well-being as they pondered the human condition. This change, which came about from the fusing of knowledge drawn from Eastern spiritual traditions, behavioral economics, neuroscience, evolutionary biology, and cognitive psychology, has been led by scholars and academic entrepreneurs, as they wrestled with the implications of political events and forces such as neoliberalism and cultural conservatism, and a public eager for self-improvement. Linking the development of happiness studies and positive psychology with a broad series of social changes, including the emergence of new media and technologies like TED talks, blogs, web sites, and neuroscience, as well as the role of evangelical ministers, Oprah Winfrey's enterprises, and funding from government agencies and private foundations, Horowitz highlights the transfer of specialized knowledge into popular arenas. Along the way he shows how marketing triumphed, transforming academic disciplines and spirituality into saleable products. Ultimately, Happier? illuminates how positive psychology, one of the most influential academic fields of the late twentieth and early twenty-first centuries, infused American culture with captivating promises for a happier society.
Author: Dave Austin
Publisher: John Wiley & Sons
ISBN: 047089041X
Category : Music
Languages : en
Pages : 360
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Book Description
Proven techniques for songwriting success This friendly, hands-on guide tackles the new face of the recording industry, guiding you through the shift from traditional sales to downloads and mobile music, as well as how you can harness social media networks to get your music "out there." You get basic songwriting concepts, insider tips and advice, and inspiration for writing — and selling — meaningful, timeless songs. Songwriting 101 — get a grip on everything you need to know to write a song, from learning to listen to your "inner voice" to creating a "mood" and everything in between Jaunt around the genres — discover the variety of musical genres and find your fit, whether it's rock, pop, R&B, gospel, country, or more Let the lyrics out — master the art of writing lyrics, from finding your own voice to penning the actual words to using hooks, verses, choruses, and bridges Make beautiful music — find your rhythm, make melodies, and use chords to put the finishing touches on your song Work the Web — harness online marketing and social networks like Facebook, Twitter, and others to get your music heard by a whole new audience Open the book and find: What you need to know before you write a single note Tips on finding inspiration Ways to use poetic devices in lyrics Computer and Web-based shortcuts and technologies to streamline songwriting A look at famous songwriting collaborators Writing for stage, screen, and television How to make a demo to get your song heard Advice on how to make money from your music Learn to: Develop your songwriting skills with tips and techniques from the pros Use social networking sites to get your music out to the public Break into the industry with helpful, how-to instructions
Author: Mary L. Gray
Publisher: Eamon Dolan Books
ISBN: 1328566242
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 297
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Book Description
"A startling exposé of the invisible human workforce that powers the web--and how to bring it out of the shadows. Hidden beneath the surface of the internet, a new, stark reality is looming--one that cuts to the very heart of our endless debates about the impact of AI. Anthropologist Mary L. Gray and computer scientist Siddharth Suri unveil how the services we use from companies like Amazon, Google, Microsoft, and Uber can only function smoothly thanks to the judgment and experience of a vast human labor force that is kept deliberately concealed. The people who do 'ghost work' make the internet seem smart. They perform high-tech, on-demand piecework: flagging X-rated content, proofreading, transcribing audio, confirming identities, captioning video, and much more. The shameful truth is that no labor laws protect them or even acknowledge their existence. They often earn less than legal minimums for traditional work, they have no health benefits, and they can be fired at any time for any reason, or for no reason at all. An estimated 8 percent of Americans have worked in this 'ghost economy,' and that number is growing every day. In this unprecedented investigation, Gray and Suri make the case that robots will never completely eliminate 'ghost work' and the unchecked quest for artificial intelligence could spark catastrophic work conditions if not stopped in its tracks. Ultimately, they show how this essential type of work can create opportunity--rather than misery--for those who do it."--Dust jacket.
Author: Kavanagh
Publisher: Rand Corporation
ISBN: 1977400132
Category : Political Science
Languages : en
Pages : 326
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Book Description
Political and civil discourse in the United States is characterized by “Truth Decay,” defined as increasing disagreement about facts, a blurring of the line between opinion and fact, an increase in the relative volume of opinion compared with fact, and lowered trust in formerly respected sources of factual information. This report explores the causes and wide-ranging consequences of Truth Decay and proposes strategies for further action.
Author: William Hersh
Publisher: Springer Science & Business Media
ISBN: 0387226788
Category : Medical
Languages : en
Pages : 524
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Book Description
Coupled with the growth of the World Wide Web, the topic of health information retrieval has had a tremendous impact on consumer health information. With the aid of newly added questions and discussions at the end of each chapter, this Second Edition covers theory practical applications, evaluation, and research directions of all aspects of medical information retireval systems.
Author: Baris Çoban
Publisher: Lexington Books
ISBN: 1498529313
Category : Language Arts & Disciplines
Languages : en
Pages : 273
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Book Description
This book examines the increased utilization of social media in daily life and its impact on social movements. The contributors analyze “social media revolutions” such as the Arab Spring, the 15-M movement in Spain, the Occupy Nigeria movement, and the Occupy Gezi movement in Turkey. The contributors to this collection—academics, researchers, and activists—implement diverse methodological approaches, both descriptive and quantitative, to cut across various disciplines, including communication and media studies, cultural studies, politics, sociology, and education.
Author: Athena DuPré
Publisher: Oxford University Press, USA
ISBN: 9780199990276
Category : Communication
Languages : en
Pages : 0
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Book Description
An ideal combination of communication theory and practical advice, Communicating About Health: Current Issues and Perspectives, Fourth Edition, is an indispensable resource for readers looking to improve their communication abilities in the health care field. Written by Athena du Pr�--an experienced researcher and noted scholar--the text offers an excellent balance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. In addition to enhancing features found in the previous edition, this new edition includes a greater emphasis on theory, narrative, and technology in order to reflect changes in the health industry. What's New to the Fourth Edition? * A new chapter--eHealth, mHealth, and Telemedicine--describes the global impact of smartphone and tablet technology, tailored health messages, and the Internet on the health industry * A new chapter, Health Care Administration, Human Resources, Marketing, and PR, provides in-depth coverage of the contributions and communication strategies involved in leadership, morale, service excellence, community engagement, and more * An expanded discussion of communication not only involves physicians and nurses but also pharmacists, allied health personnel, dentists, therapists, and others * New features--Can You Guess?, What Do You Think?, Check It Out!, and In Your Experience--offer a higher level of engagement with students and stimulate critical thinking and discussion Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources) * An interactive website, known as a Prezi, is available for each chapter at www.oup.com/us/dupre and includes videos, activities, discussion questions, key points, and more. Suitable for use in class or online. * An Instructor's Manual and Test Bank, available both in print and online at www.oup.com/us/dupre, features sample syllabi, test questions, self-assessment activities, background reading, and more.
Author: Lili Anolik
Publisher: Simon and Schuster
ISBN: 1501125818
Category : Biography & Autobiography
Languages : en
Pages : 288
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Book Description
The quintessential biography of Eve Babitz (1943-2021), the brilliant chronicler of 1960s and 70s Hollywood hedonism and one of the most original American voices of her time. “I practically snorted this book, stayed up all night with it. Anolik decodes, ruptures, and ultimately intensifies Eve’s singular irresistible glitz.” —Jia Tolentino, The New Yorker “The Eve Babitz book I’ve been waiting for. What emerges isn’t just a portrait of a writer, but also of Los Angeles: sprawling, melancholic, and glamorous.” —Stephanie Danler, author of Sweetbitter Los Angeles in the 1960s and 70s was the pop culture capital of the world—a movie factory, a music factory, a dream factory. Eve Babitz was the ultimate factory girl, a pure product of LA. The goddaughter of Igor Stravinsky and a graduate of Hollywood High, Babitz, age twenty, posed for a photograph with French artist Marcel Duchamp in 1963. They were seated at a chess board, deep in a game. She was naked; he was not. The picture, cheesecake with a Dadaist twist, made her an instant icon of art and sex. She spent the rest of the decade on the Sunset Strip, rocking and rolling, and honing her notoriety. There were the album covers she designed: for Buffalo Springfield and the Byrds, to name but a few. There were the men she seduced: Jim Morrison, Ed Ruscha, Harrison Ford, to name but a very few. Then, at nearly thirty, her It girl days numbered, Babitz was discovered—as a writer—by Joan Didion. She would go on to produce seven books, usually billed as novels or short story collections, always autobiographies and confessionals. Her prose achieved that American ideal: art that stayed loose, maintained its cool; art so sheerly enjoyable as to be mistaken for simple entertainment. Yet somehow the world wasn’t paying attention. Babitz languished. It was almost twenty years after her last book was published, and only a few years before her death in 2021 that Babitz became a literary star, recognized as not just an essential L.A. writer, but the essential. This late-blooming vogue bloomed, in large part, because of a magazine profile by Lili Anolik, who, in 2010, began obsessively pursuing Babitz, a recluse since burning herself up in a fire in the 90s. Anolik’s elegant and provocative book is equal parts biography and detective story. It is also on dangerously intimate terms with its subject: artist, writer, muse, and one-woman zeitgeist, Eve Babitz. “A dazzling, gossip-filled biography of the wayward genius who knew everyone in Seventies LA.” —The Telegraph (UK)
Author: Rax King
Publisher: Vintage
ISBN: 0593312724
Category : Literary Collections
Languages : en
Pages : 209
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Book Description
An irreverent and charming collection of deeply personal essays about the joys of low pop culture and bad taste, exploring coming of age in the 2000s in the age of Hot Topic, Creed, and frosted lip gloss—from the James Beard Award-nominated writer of the Catapult column "Store-Bought Is Fine” Tacky is about the power of pop culture—like any art—to imprint itself on our lives and shape our experiences, no matter one's commitment to "good" taste. These fourteen essays are a nostalgia-soaked antidote to the millennial generation's obsession with irony, putting the aesthetics we hate to love—snakeskin pants, Sex and the City, Cheesecake Factory's gargantuan menu—into kinder and sharper perspective. Each essay revolves around a different maligned (and yet, Rax would argue, vital) cultural artifact, providing thoughtful, even romantic meditations on desire, love, and the power of nostalgia. An essay about the gym-tan-laundry exuberance of Jersey Shore morphs into an excavation of grief over the death of her father; in "You Wanna Be On Top," Rax writes about friendship and early aughts girlhood; in another, Guy Fieri helps her heal from an abusive relationship. The result is a collection that captures the personal and generational experience of finding joy in caring just a little too much with clarity, heartfelt honesty, and Rax King's trademark humor. A VINTAGE ORIGINAL
