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Author: Alan R. Simon
Publisher: Elsevier
ISBN: 0080491022
Category : Computers
Languages : en
Pages : 310
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Book Description
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.* Presents information that is written for both consultants and practitioners in companies of all sizes.* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author: Alan R. Simon
Publisher: Elsevier
ISBN: 0080491022
Category : Computers
Languages : en
Pages : 310
Get Book Here
Book Description
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.* Presents information that is written for both consultants and practitioners in companies of all sizes.* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.
Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201657807
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Dyche presents the complete manager's briefing on what data warehousing technology can do today and how to achieve optimal results. Using real-world case studies from Charles Schwab, Bank of America, Qantas, 20th Century Fox, and others, she covers decision support, database marketing, and many industry-specific data warehouse applications.
Author: Bernard Liautaud
Publisher: McGraw-Hill Companies
ISBN: 9780071364782
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits.
Author: Wang, John
Publisher: IGI Global
ISBN: 1591405599
Category : Computers
Languages : en
Pages : 1312
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Book Description
Data Warehousing and Mining (DWM) is the science of managing and analyzing large datasets and discovering novel patterns and in recent years has emerged as a particularly exciting and industrially relevant area of research. Prodigious amounts of data are now being generated in domains as diverse as market research, functional genomics and pharmaceuticals; intelligently analyzing these data, with the aim of answering crucial questions and helping make informed decisions, is the challenge that lies ahead. The Encyclopedia of Data Warehousing and Mining provides a comprehensive, critical and descriptive examination of concepts, issues, trends, and challenges in this rapidly expanding field of data warehousing and mining (DWM). This encyclopedia consists of more than 350 contributors from 32 countries, 1,800 terms and definitions, and more than 4,400 references. This authoritative publication offers in-depth coverage of evolutions, theories, methodologies, functionalities, and applications of DWM in such interdisciplinary industries as healthcare informatics, artificial intelligence, financial modeling, and applied statistics, making it a single source of knowledge and latest discoveries in the field of DWM.
Author: Swain Scheps
Publisher: John Wiley & Sons
ISBN: 1118051416
Category : Computers
Languages : en
Pages : 395
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Book Description
You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
Author: Ralph Kimball
Publisher: John Wiley & Sons
ISBN: 1118732286
Category : Computers
Languages : en
Pages : 608
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Book Description
Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.
Author: Ken Collier
Publisher: Addison-Wesley
ISBN: 032150481X
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that. Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier's techniques offer optimal value whether your projects involve "back-end" data management, "front-end" business analysis, or both. Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation Collier brings together proven solutions you can apply right now--whether you're an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results--and have fun along the way.
Author: George M. Marakas
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
For undergraduate/graduate-level Data Mining or Data Warehousing courses in Information Systems or Operations Management Departments electives. Taking a multidisciplinary user/manager approach, this text looks at data warehousing technologies necessary to support the business processes of the twenty-first century. Using a balanced professional and conversational approach, it explores the basic concepts of data mining, warehousing, and visualization with an emphasis on both technical and managerial issues and the implication of these modern emerging technologies on those issues. Data mining and visualization exercises using an included fully-enabled, but time-limited version of Megaputer's PolyAnalyst and TextAnalyst data mining and visualization software give students hands-on experience with real-world applications.
Author: Alejandro Vaisman
Publisher: Springer Nature
ISBN: 366265167X
Category : Computers
Languages : en
Pages : 696
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Book Description
With this textbook, Vaisman and Zimányi deliver excellent coverage of data warehousing and business intelligence technologies ranging from the most basic principles to recent findings and applications. To this end, their work is structured into three parts. Part I describes “Fundamental Concepts” including conceptual and logical data warehouse design, as well as querying using MDX, DAX and SQL/OLAP. This part also covers data analytics using Power BI and Analysis Services. Part II details “Implementation and Deployment,” including physical design, ETL and data warehouse design methodologies. Part III covers “Advanced Topics” and it is almost completely new in this second edition. This part includes chapters with an in-depth coverage of temporal, spatial, and mobility data warehousing. Graph data warehouses are also covered in detail using Neo4j. The last chapter extensively studies big data management and the usage of Hadoop, Spark, distributed, in-memory, columnar, NoSQL and NewSQL database systems, and data lakes in the context of analytical data processing. As a key characteristic of the book, most of the topics are presented and illustrated using application tools. Specifically, a case study based on the well-known Northwind database illustrates how the concepts presented in the book can be implemented using Microsoft Analysis Services and Power BI. All chapters have been revised and updated to the latest versions of the software tools used. KPIs and Dashboards are now also developed using DAX and Power BI, and the chapter on ETL has been expanded with the implementation of ETL processes in PostgreSQL. Review questions and exercises complement each chapter to support comprehensive student learning. Supplemental material to assist instructors using this book as a course text is available online and includes electronic versions of the figures, solutions to all exercises, and a set of slides accompanying each chapter. Overall, students, practitioners and researchers alike will find this book the most comprehensive reference work on data warehouses, with key topics described in a clear and educational style. “I can only invite you to dive into the contents of the book, feeling certain that once you have completed its reading (or maybe, targeted parts of it), you will join me in expressing our gratitude to Alejandro and Esteban, for providing such a comprehensive textbook for the field of data warehousing in the first place, and for keeping it up to date with the recent developments, in this current second edition.” From the foreword by Panos Vassiliadis, University of Ioannina, Greece.
Author: Steve Williams
Publisher: Elsevier
ISBN: 0080467768
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse. BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization's strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI. The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information. - A practical, process-oriented book that will help organizations realize the promise of BI - Written by Nancy and Steve Williams, veteran consultants and instructors with hands-on, "in the trenches" experience in government and corporate business intelligence applications - Will help senior business and IT executives understand the strategic impact of BI and how they can help ensure a strong payoff on BI investments
