Data Mining Techniques in CRM PDF Download
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Author: Konstantinos K. Tsiptsis
Publisher: John Wiley & Sons
ISBN: 1119965454
Category : Mathematics
Languages : en
Pages : 288
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Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Konstantinos K. Tsiptsis
Publisher: John Wiley & Sons
ISBN: 1119965454
Category : Mathematics
Languages : en
Pages : 288
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Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Michael J. A. Berry
Publisher: John Wiley & Sons
ISBN: 0471470643
Category : Business & Economics
Languages : en
Pages : 671
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Book Description
Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.
Author: Michael J. A. Berry
Publisher:
ISBN: 9788126518258
Category :
Languages : en
Pages : 512
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Book Description
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Author: Antonios Chorianopoulos
Publisher: John Wiley & Sons
ISBN: 1119011558
Category : Mathematics
Languages : en
Pages : 405
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Book Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
Author: Alex Berson
Publisher: McGraw-Hill Companies
ISBN:
Category : Computers
Languages : en
Pages : 548
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Book Description
Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
Author: Gordon S. Linoff
Publisher: John Wiley & Sons
ISBN: 1118087453
Category : Computers
Languages : en
Pages : 890
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Book Description
The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
Author: Olivia Parr Rud
Publisher: John Wiley & Sons
ISBN: 0471437514
Category : Computers
Languages : en
Pages : 399
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Book Description
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Author: David L. Olson
Publisher: Springer Science & Business Media
ISBN: 354076917X
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focuses on business applications of data mining.
Author: Rhonda Delmater
Publisher:
ISBN: 9781555582319
Category : Business
Languages : en
Pages : 0
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Book Description
This manager's guide to customer-centric business intelligence teaches data mining in an accessible way, explaining how it drives next-generation customer relationship strategies. Readers learn how to find patterns such as customer buying habits within their huge stores of data.
Author: Nong Ye
Publisher: CRC Press
ISBN: 1410607518
Category : Computers
Languages : en
Pages : 720
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Book Description
Created with the input of a distinguished International Board of the foremost authorities in data mining from academia and industry, The Handbook of Data Mining presents comprehensive coverage of data mining concepts and techniques. Algorithms, methodologies, management issues, and tools are all illustrated through engaging examples and real-world applications to ease understanding of the materials. This book is organized into three parts. Part I presents various data mining methodologies, concepts, and available software tools for each methodology. Part II addresses various issues typically faced in the management of data mining projects and tips on how to maximize outcome utility. Part III features numerous real-world applications of these techniques in a variety of areas, including human performance, geospatial, bioinformatics, on- and off-line customer transaction activity, security-related computer audits, network traffic, text and image, and manufacturing quality. This Handbook is ideal for researchers and developers who want to use data mining techniques to derive scientific inferences where extensive data is available in scattered reports and publications. It is also an excellent resource for graduate-level courses on data mining and decision and expert systems methodology.
