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Author: Wolfgang A. Gaul
Publisher: Springer Science & Business Media
ISBN: 3642734898
Category : Business & Economics
Languages : en
Pages : 379
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Book Description
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Author: Wolfgang A. Gaul
Publisher: Springer Science & Business Media
ISBN: 3642734898
Category : Business & Economics
Languages : en
Pages : 379
Get Book Here
Book Description
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 512
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Book Description
Author: Daniel Power
Publisher: iUniverse
ISBN: 9780595787579
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Decision Support Systems: Frequently Asked Questions is the authoritative reference guide to computerized Decision Support Systems. Author Dan Power has spent almost 30 years building, studying and teaching others about computerized Decision Support Systems. Dr. Power is first and foremost a Decision Support evangelist and generalist. From his vantage point as editor of DSSResources.COM, he tracks a broad range of contemporary DSS topics. In this DSS FAQ, Dr. Power answers 83 frequently asked questions about computerized decision support systems. The FAQ covers a broad range of contemporary topics and the questions are organized into 8 chapters. DSS FAQ helps readers understand questions like: What is a DSS? What kind of DSS does Mr. X need? Does data modeling differ for a Data-Driven DSS? Is a Data Warehouse a DSS? Is tax preparation software an example of a DSS? What do I need to know about Data Warehousing/OLAP? What is a cost estimation DSS? What is a Spreadsheet-based DSS? Decision Support Systems: Frequently Asked Questions is a useful resource for IT specialists, students, professors and managers. It organizes important Ask Dan! questions (with answers) published in DSS News from 2000 through 2004.
Author: International Workshop Data, Expert Knowledge and Decisions: Using Knowledge to Transform Data into Information for Decision Support. 3, 1991, Günzburg
Publisher:
ISBN:
Category :
Languages : en
Pages : 195
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Book Description
Author: Anna Maria Gil-Lafuente
Publisher: Springer
ISBN: 3319039075
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book presents recent advancements of research, new methods and techniques, applications and projects in decision making and decision support systems. It explores expert systems and neural networks, knowledge engineering and management, fuzzy sets and systems and computational methods for optimization, data analysis and decision making. It presents applications in Economics, Finance, Management and Engineering. The book undertakes to stimulate scientific exchange, ideas and experiences in the field of decision making in Economy and Management. Researchers and practitioners alike will benefit from this book, when they are dealing with imprecision, vagueness and uncertainty in the context of decision making.
Author: Martin Schader
Publisher: Springer Science & Business Media
ISBN: 3642842186
Category : Computers
Languages : en
Pages : 418
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Book Description
Proceedings of the NATO Advanced Research Workshop on Data, Expert Knowledge and Decisions, held in Hamburg, FRG, September 3-5, 1989
Author: Gary A. Klein
Publisher:
ISBN: 9780262611466
Category : Decision making
Languages : en
Pages : 350
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Book Description
An overview of naturalistic decision making, which views people as inherently skilled and experienced.
Author: Daniel Baier
Publisher: Springer Science & Business Media
ISBN: 3540283978
Category : Mathematics
Languages : en
Pages : 361
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Book Description
It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable and unique aspect of his work is that he has been a leading scholar in such diverse areas of research as graph theory and net work models, reliability theory, stochastic optimization, operations research, probability theory, sampling theory, cluster analysis, scaling and multivariate data analysis. His activities have been directed not only at these and other theoretical topics, but also at applications of statistical and mathematical tools to a multitude of important problems in computer science (e.g., w- mining), business research (e.g., market segmentation), management science (e.g., decision support systems) and behavioral sciences (e.g., preference mea surement and data mining). All of his endeavors have been accomplished at the highest level of professional excellence.
Author: International Workshop Data, Expert Knowledge and Decisions: Using Knowledge to Transform Data into Information for Decision Support
Publisher:
ISBN:
Category :
Languages : en
Pages : 195
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Book Description
Author: Hans-Hermann Bock
Publisher: Springer Science & Business Media
ISBN: 3642763073
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
In science, industry, public administration and documentation centers large amounts of data and information are collected which must be analyzed, ordered, visualized, classified and stored efficiently in order to be useful for practical applications. This volume contains 50 selected theoretical and applied papers presenting a wealth of new and innovative ideas, methods, models and systems which can be used for this purpose. It combines papers and strategies from two main streams of research in an interdisciplinary, dynamic and exciting way: On the one hand, mathematical and statistical methods are described which allow a quantitative analysis of data, provide strategies for classifying objects or making exploratory searches for interesting structures, and give ways to make comprehensive graphical displays of large arrays of data. On the other hand, papers related to information sciences, informatics and data bank systems provide powerful tools for representing, modelling, storing and retrieving facts, data and knowledge characterized by qualitative descriptors, semantic relations, or linguistic concepts. The integration of both fields and a special part on applied problems from biology, medicine, archeology, industry and administration assure that this volume will be informative and useful for theory and practice.
