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Author: Parul Gandhi
Publisher: CRC Press
ISBN: 9781032058283
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.
Author: Parul Gandhi
Publisher: CRC Press
ISBN: 9781032058283
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.
Author: Thomas C. Redman
Publisher: Harvard Business Press
ISBN: 1422163644
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Author: Parul Gandhi
Publisher: CRC Press
ISBN: 1000506436
Category : Computers
Languages : en
Pages : 151
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Book Description
This book aims to explain Data Analytics towards decision making in terms of models and algorithms, theoretical concepts, applications, experiments in relevant domains or focused on specific issues. It explores the concepts of database technology, machine learning, knowledge-based system, high performance computing, information retrieval, finding patterns hidden in large datasets and data visualization. Also, it presents various paradigms including pattern mining, clustering, classification, and data analysis. Overall aim is to provide technical solutions in the field of data analytics and data mining. Features: Covers descriptive statistics with respect to predictive analytics and business analytics. Discusses different data analytics platforms for real-time applications. Explain SMART business models. Includes algorithms in data sciences alongwith automated methods and models. Explores varied challenges encountered by researchers and businesses in the realm of real-time analytics. This book aims at researchers and graduate students in data analytics, data sciences, data mining, and signal processing.
Author: Simone Gressel
Publisher: SAGE
ISBN: 1529738288
Category : Business & Economics
Languages : en
Pages : 377
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Book Description
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor’s Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Author: Amar Sahay
Publisher: Business Expert Press
ISBN: 1631573322
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance. The highlights of this volume are: Business analytics at a glance; Business intelligence (BI), data analytics; Data, data types, descriptive analytics; Data visualization tools; Data visualization with big data; Descriptive analytics-numerical methods; Case analysis with computer applications.
Author: Jenny Dearborn
Publisher: John Wiley & Sons
ISBN: 1119382211
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.
Author: Rajkumar Venkatesan
Publisher: University of Virginia Press
ISBN: 081394516X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Author: Bernard Marr
Publisher: Kogan Page Publishers
ISBN: 0749482478
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Author: Carl Anderson
Publisher: "O'Reilly Media, Inc."
ISBN: 1491916885
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.
Author: Mark Jeffery
Publisher: John Wiley & Sons
ISBN: 0470504544
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
