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Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712669
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: John J. Tarrant
Publisher:
ISBN: 9780877691457
Category : Business
Languages : en
Pages : 145
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Book Description
Author: Niall McKeown
Publisher: Business Expert Press
ISBN: 163157034X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it’s about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today’s digital economy.
Author: Michael Gendron
Publisher: Prentice Hall
ISBN: 9780131564978
Category : Business communication
Languages : en
Pages : 0
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Book Description
A business-driven approach to understanding data communications. Explaining the why and how of data communications, Michael Gendron's new textbook, Business Driven Data Communications, takes a business-driven infrastructure design approach-rather than solely focusing on a technical networking approach. Overall, this text presents technical material within the focus of business process support and infrastructure design.
Author: Valerie Feldmann
Publisher: Springer Science & Business Media
ISBN: 3790816337
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Author: Thomas J. Peters
Publisher: Harper Collins
ISBN: 0062263617
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author: Joachim Klewes
Publisher: Springer
ISBN: 3319418459
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Author:
Publisher:
ISBN: 1119368839
Category :
Languages : en
Pages :
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Book Description
Author: Saha, Debashis
Publisher: IGI Global
ISBN: 152255324X
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Sustaining a competitive edge in today’s business world requires innovative approaches to product, service, and management systems design and performance. Advances in computing technologies have presented managers with additional challenges as well as further opportunities to enhance their business models. Advances in Data Communications and Networking for Digital Business Transformation is a critical scholarly resource that examines transformative technologies from the perspective of data communication and networking and research challenges faced by the industry and research and development laboratories. Featuring coverage on a broad range of topics such as routing protocols, network visualization, and corporate social responsibility, this book is geared towards executives, managers, academicians, researchers, and students.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 145
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Book Description
