Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relationship Marketing and Management PDF Author: Lee, In
Publisher: IGI Global
ISBN: 1522556206
Category : Business & Economics
Languages : en
Pages : 350

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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Diverse Methods in Customer Relationship Marketing and Management

Diverse Methods in Customer Relationship Marketing and Management PDF Author: Lee, In
Publisher: IGI Global
ISBN: 1522556206
Category : Business & Economics
Languages : en
Pages : 350

Get Book Here

Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Customer Loyalty: Cost vs. Benefits - A Quantitative Approach

Customer Loyalty: Cost vs. Benefits - A Quantitative Approach PDF Author:
Publisher: Richard Malekian
ISBN:
Category :
Languages : en
Pages : 143

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Book Description


The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society

The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society PDF Author: Cardoso Espinosa, Edgar Oliver
Publisher: IGI Global
ISBN: 1522584625
Category : Education
Languages : en
Pages : 337

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Book Description
The knowledge society arises from the combination of four interdependent elements: the production of knowledge through research, its transmission through education, its dissemination through information and communication technologies, and its exploitation through innovation. For this reason, higher education institutions (HEIs) are the main component of the formation of intellectual capital because they are the key element of the knowledge society, so it is necessary that they continue to be the main source of the necessary skills that allow the increase of economic competitiveness, sustainability, and citizen welfare within the framework of quality education and equity. The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society is an essential research publication that provides systemic research on the formation of intellectual capital in higher education and its impact on the knowledge society. Highlighting topics such as educational programs, management strategy, and educational studies, this book is meant for educators, educational technologists, students, researchers, professionals, and administrators.

Petri Nets: Central Models and Their Properties

Petri Nets: Central Models and Their Properties PDF Author: Wilfried Brauer
Publisher: Springer
ISBN: 3540479198
Category : Computers
Languages : en
Pages : 492

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Book Description
Petri Nets represent a long and sustained effort· to develop concepts, theories and tools to aid in design and analysis of concurrent systems. They are used in many areas of computer science including software engineering, data base and in formation systems, computer architecture and operating systems, communication protocols and computer networks, process control, and socio-technical systems such as office communication and man-machine interaction. Quite substantial theory has been developed for Petri Nets. It reflects all major problem areas of concurrent distributed systems and covers many successfully applied principles and analysis techniques for systems organisation. Since the time that C. A. Petri has presented his original ideas, a rich body of knowledge has been developed-a recent bibliography (in Advances in Petri Nets 1981) includes more than 2000 entries. Already in 1979 an Advanced Course on Petri Nets was organized in Hamburg, West Germany, aiming at systematizing the existing knowledge and making it well accessible to a wide audience of computer scientists interested in theory and applications of concurrent systems. This course has turned out to be successful in the sense that it has initiated a lot of new research into applications and theory of Petri Nets. This had led to· another Advanced Course in 1986 in Bad Honnef, West Germany - where during two weeks more than 30 lectures were presented covering the most important current developments in the area of Petri Nets.

Meet the Players in Projectland: Decide the Right Project Roles & Get People On Board

Meet the Players in Projectland: Decide the Right Project Roles & Get People On Board PDF Author: Dawn Mahan, PMP
Publisher: Project Guru Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
In Projectland, Knowing the Players is Essential ​ Because people will make or break your success on a project, it's worth investing the time to get the people part right. And just like any game, you need to know the roles and rules to win. After reading this book, you will: - Understand why Projectland is different from business-as-usual - Speak the language of professional project managers related to roles and responsibilities on projects - Recognize key project roles and where you fit in Projectland - Organize stakeholders into fun categories that will aid your communication strategies - Know what to do to get the right people in the right roles and focused on the win Through clever animal avatars and colorful stories, you'll gain practical insights about the players you'll face. Plus, by magnifying your people power, you will exponentially improve your ability to navigate the tricky terrain of Projectland with confidence. ​ Dawn Mahan, PMP is an award-winning consultant, sought-after international speaker, C-suite advisor, inventor of ProjectFlo®, founder of PMOtraining.com, and has trained thousands of professionals around the world.

Soft Computing Applications

Soft Computing Applications PDF Author: Valentina Emilia Balas
Publisher: Springer
ISBN: 3319184164
Category : Technology & Engineering
Languages : en
Pages : 649

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Book Description
These volumes constitute the Proceedings of the 6th International Workshop on Soft Computing Applications, or SOFA 2014, held on 24-26 July 2014 in Timisoara, Romania. This edition was organized by the University of Belgrade, Serbia in conjunction with Romanian Society of Control Engineering and Technical Informatics (SRAIT) - Arad Section, The General Association of Engineers in Romania - Arad Section, Institute of Computer Science, Iasi Branch of the Romanian Academy and IEEE Romanian Section. The Soft Computing concept was introduced by Lotfi Zadeh in 1991 and serves to highlight the emergence of computing methodologies in which the accent is on exploiting the tolerance for imprecision and uncertainty to achieve tractability, robustness and low solution cost. Soft computing facilitates the use of fuzzy logic, neurocomputing, evolutionary computing and probabilistic computing in combination, leading to the concept of hybrid intelligent systems. The combination of such intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains. The conference papers included in these proceedings, published post conference, were grouped into the following area of research: · Image, Text and Signal Processing Intelligent Transportation Modeling and Applications Biomedical Applications Neural Network and Applications Knowledge-Based Technologies for Web Applications, Cloud Computing, Security, Algorithms and Computer Networks Knowledge-Based Technologies Soft Computing Techniques for Time Series Analysis Soft Computing and Fuzzy Logic in Biometrics Fuzzy Applications Theory and Fuzzy Control Business Process Management Methods and Applications in Electrical Engineering The volumes provide useful information to professors, researchers and graduated students in area of soft computing techniques and applications, as they report new research work on challenging issues.

Modern Concepts of the Theory of the Firm

Modern Concepts of the Theory of the Firm PDF Author: Günter Fandel
Publisher: Springer Science & Business Media
ISBN: 3662087995
Category : Business & Economics
Languages : en
Pages : 651

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Book Description
The authors analyse the New Economy from a scientific point of view. The success and the failure of enterprises of the new economy form a challenge to the modern business management and to the theory of the firm. This conference transcript answers the question in which way well-established concepts of the theory of the firm should be modified or new approaches should be created, in order to run enterprises of the new economy successfully. The discussion includes various fields of the theory of the firm and is therefore divided into the six essential disciplines of economic research, which are Production and Procurement, Finance, Marketing, Accounting, Human Resource Management and Economic Organization and Corporate Governance. The international orientation of the book addresses the world-wide scientific community.

Found Money

Found Money PDF Author: Steve Wilkinghoff
Publisher: John Wiley & Sons
ISBN: 0470483350
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
A fresh perspective on what it takes to run a moneymaking small business If you're a small business owner, you probably started out with a great idea, an entrepreneurial dream, and the willingness to work as hard as you have to. You're up-and-running, your products and services are selling, and you are working as hard as you can. But where do you go from here? How do you get there? And how can you be sure your business will make you money now and for the long term? Found Money presents a new and powerful approach to small-business success. It helps you figure out, instantly, whether your business is on-track or flying off the rails (and how to correct it if it is flying off the rails). Not only does it help you understand how your business makes you money, but how to control that process as well. It offers accessible, easy-to-use tools and tactics to help you understand the links between what happens in your small business and the financial results you achieve so you can proactively create the financial results you want. Helps you maximize the money your small business makes by showing you where additional profit and cash flow is hiding right now in your business Steve Wilkinghoff is an accountant and consultant who helps businesses reach their full, money-making potential Foreword by Michael Gerber, preeminent small business guru If you own your own small business but don't know how to take control of the financial results it gives you, Found Money hands you the strategies, tactics and tools you need to take control, and direct and maximize the money-making process.

RISK MANAGEMENT

RISK MANAGEMENT PDF Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : Business & Economics
Languages : en
Pages : 580

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Book Description
THE RISK MANAGEMENT MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE RISK MANAGEMENT MCQ TO EXPAND YOUR RISK MANAGEMENT KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

MODAL PERFECTS

MODAL PERFECTS PDF Author: NARAYAN CHANGDER
Publisher: CHANGDER OUTLINE
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 11

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Book Description
THE MODAL PERFECTS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE MODAL PERFECTS MCQ TO EXPAND YOUR MODAL PERFECTS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.