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Author: Gautam Mahajan
Publisher: Business Expert Press
ISBN: 1952538599
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!! Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail. The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world’s guru on marketing, said, “This book will help you think freshly about your business mission and success.” Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!
Author: Gautam Mahajan
Publisher: Business Expert Press
ISBN: 1952538599
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!! Customer value starvation is a common disease in companies, both small and large - which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail. The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long term company profitability and success. Philip Kotler, the world’s guru on marketing, said, “This book will help you think freshly about your business mission and success.” Seven well-known experts on the subject like Shep Hyken have contributed to this book. Read Customer Value Starvation Can Kill, and make life easier for your customers and yourself, and win in the marketplace!!
Author: Gautam Mahajan
Publisher: CRC Press
ISBN: 1000868923
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.
Author: Ian Domowitz
Publisher: Business Expert Press
ISBN: 1637422318
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
There are books about product and companies but no books about a company as a product. The Vice Chair arrives from orbit around a corporation with a doctrine of leadership without authority for business warriors who reject control, live in a world of influencers, and aspire to become one. Process and culture converge as competitive advantage by refashioning priorities for Industry 4.0 through unorthodox lenses in a no holds-barred treatment of influence and leverage complete with coaching, mantras, and essential tales of leadership. Competitive action is focused through design thinking and transformation within a social system. A greater metamorphosis combines personal development with management of a company as though it were a product, leading to culture, branding, and innovation in the form of actionable values.
Author: Nicole Reineke
Publisher: Business Expert Press
ISBN: 1637421621
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This book is for pathfinders— product, services, business, and nonprofit managers searching for ways to reach beyond the artificial barriers that constrain innovation and make “work” harder. Inspired by real life trailblazers and their own experiences, the authors decode the secrets of achieving breakthrough success at both organizational and interpersonal levels. Learn to use their methodology with the help of checklists and detailed examples that will transform your thinking and skills.
Author: Elizabeth Florent Treacy
Publisher: Business Expert Press
ISBN: 163742308X
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
Going far beyond a purely rational-structural way of looking at change in organizations, this book contributes well researched insights into often-overlooked organizational blind spots. The authors share their own experiences in clear and accessible language, exploring recovery from cumulative crises; nostalgia and postalgia; victimization of leaders; dealing with narcissistic leaders; and a writing process for reducing anxiety through self-reflection. Anyone who works in an organization—large or small—will gain new perspectives on the most difficult challenge of all: understanding human behavior in times of change.
Author: Uma Vanka
Publisher: Business Expert Press
ISBN: 1637424922
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
How to benefit from emerging technologies From the daggers and axes of the cavemen societies to today’s spacecraft, self-driving cars, metaverses, and AI-filled societies, technology has significantly emerged and brought about a massive transformation to our lives. The pace of this innovation has been particularly colossal in this industrial era, continuously disrupting our lives. Where will this imminent tech take us in the future? This book will dissect how various aspects of our lives will be transformed in the years to come, with a particular focus on how to benefit from these emerging technologies. You will gain a 360-degree view by getting a historical perspective of technology since discussions about the future are seldom complete without history. The ongoing debate on whether technology will replace our jobs in the future is causing great panic. Technology will not take away our jobs; lack of technology certainly will. This book provides a freight of the latest tech-driven trends to equip everyone to face the future, like a one-time software upgrade. Whether you're a freshly graduated student, a bewildered parent, or a tech enthusiast, this book offers everything you need to stay ahead of the game. It will also help budding entrepreneurs and corporate professionals identify opportunities to incorporate tech into their businesses through a glimpse into the future.
Author: Daniel Trabucchi
Publisher: Business Expert Press
ISBN: 1637424477
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
What does platform thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business. Digital platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are not just the real of geeks’ startups, digital services, and Unicorns. This book shows there that their potential in creating value is higher than suspected. Even though platform ecosystems are complex, readers will take on a journey to become platform thinkers. Their eyes will be trained to look beyond what’s visible and start reading the platform world around them. Then, they will be guided into a step-by-step process and learn how to write a new platform model from scratch. This book is the result of a decade of research. It offers both a framework and practical instruments to champion digital transformation in any organization. It is specially intended for those who are interested in the glittering platform world and are still trying to figure it out.
Author: Jim Spohrer
Publisher: Business Expert Press
ISBN: 1637423047
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Are you prepared for the coming AI era? AI advances will profoundly change your daily service interactions, so this book provides readers with a necessary understanding of service, the application of resources (e.g., knowledge) for the benefit of another. In just minutes, you can learn about today’s use of early-stage AI for automation and augmentation, and essential elements of service science, service-dominant (S-D) logic, and Service Dominant Architecture (SDA). Ultimately improved service for all is possible with human-level AI and digital twins – but requires investing wisely in better models: Better models of the world both complex natural and social systems (science), better mental-models in people to improve interactions (logic), better cultural and structural models of organizations to improve change (architecture), and better trusted and responsible AI models. The service innovation community studies and builds better models to improve interactions and change in business and society. The book challenges all responsible actors – individuals, businesses, universities, and governments – to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline harnessing all disciplines to become better T-shaped professionals. Extensive end notes, bibliography, and index are provided.
Author: Rajagopal
Publisher: Business Expert Press
ISBN: 1637424043
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters. Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.
Author: Yaron Flint
Publisher: Business Expert Press
ISBN: 1637427077
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Integrating innovation successfully is a common challenge for businesses, but one that many struggle to overcome. This book provides not only an understanding of why this happens but actionable steps to overcome it. Offering practical solutions and a fresh perspective, the book illustrates the correlation between innovation and business development and shows how they can complement each other to create a successful business strategy. From identifying relevant problems to scouting for the right technology and building a meaningful network of partners, this book covers a wide range of topics. It is therefore ideal for a diverse range of professionals, including new entrepreneurs who want to understand how large corporations behave, novice business development, and innovation managers who want to learn best practices and effectively navigate their roles, and experienced professionals who are looking for a structured approach to incorporate innovation. This book is ideal for executives who aspire to transform their companies into more innovative organizations but are uncertain about the most effective strategies or have encountered previous failures. Regardless of experience level, this book offers practical guidance and a fresh perspective for taking innovation to the next level and driving it to successful execution.
