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Author: J.N Halm
Publisher: AuthorHouse
ISBN: 1491896795
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Author: J.N Halm
Publisher: AuthorHouse
ISBN: 1491896795
Category : Business & Economics
Languages : en
Pages : 135
Get Book Here
Book Description
CUSTOMER ROMANCE A New Feel of Customer Service Is about creating love not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a romantic relationship not in a mere transaction.
Author: J. N. HALM
Publisher: Author House
ISBN: 1491896787
Category : Business & Economics
Languages : en
Pages : 135
Get Book Here
Book Description
CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.
Author: Roger J. Baran
Publisher: Taylor & Francis
ISBN: 1317419332
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author: Boris Galitsky
Publisher: Springer Nature
ISBN: 303061641X
Category : Computers
Languages : en
Pages : 474
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Book Description
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
Author: Ammari, Nedra Bahri
Publisher: IGI Global
ISBN: 1799895556
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Author: Kat Singleton
Publisher: Mixtape Series
ISBN:
Category :
Languages : en
Pages : 286
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Book Description
His songs were better when he had a broken heart.That sentence would change my life after my dream job was dished to me on a shiny, silver platter.All I had to do?Hurt Nash Pierce enough to get him writing good music again.The pop icon's songs were no longer the phenomena they used to be. His team needed another breakthrough album-like the first he'd penned, using his heartbreak as fuel.The plan was simple: I'd go on tour with him as a backup dancer?and make him fall in love with me. I was hired to inspire-to become embedded into every lyric he wrote. Then, I was to set fire to it all-to destroy every feeling we hoped he'd develop for me.It seemed simple enough. Easy, even.I didn't expect to be consumed myself-to see so much in the man displayed in the tabloids. I didn't foresee falling for him. It didn't occur to me that, while attempting to break his heart, I might just shatter my own.Most of all, I never thought I'd fight so hard to hold on to a relationship that had always been founded on goodbye.
Author: Mac Anderson
Publisher: Sourcebooks, Inc.
ISBN: 1608100189
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson has compiled a fantastic book filled with unforgettable true stories about individuals and companies who have "wowed" their customers and turned them into raving fans! In Customer Love. great stories about great service" you will explore 24 unforgettable stories about phenomenal customer service. Each chapter will ignite your thoughts and inspire new ideas that you can use to take your customer service to the next level. Share this book with your employees and watch the creative ideas flow. Utilize the ideas behind these creative narratives to grow your business - and remember "if you do something good for one customer, they'll tell 100 other people." Buy this book and get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.
Author: Rosalind James
Publisher: Rosalind James
ISBN: 0990912418
Category : Fiction
Languages : en
Pages : 310
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Book Description
Everyone needs to be rescued sometimes. Everyone but Hannah Montgomery, that is. She just needs a vacation. Three weeks Down Under, a vacation in New Zealand to sort out her life, figure out what she wants, seems just right. Oh, and to relax. She should definitely put that on the agenda. She certainly isn't looking for a sexy fling with a professional rugby player, no matter how attractive he is. Hannah doesn't do casual. But maybe just this once ... As much as he's shared with Hannah, Drew Callahan has kept one very big secret. He's the captain of New Zealand's All Blacks rugby team, and the most famous rugby player on earth. And learning the truth, now that she's back home again, has made Hannah warier than ever. Drew knows that she's right for him. But how can he convince her to let down her guard enough to explore what they could have together? Go Down Under in this steamy New Zealand sports romance. Fans of Jill Shalvis, Catherine Bybee, and Kristin Higgins will enjoy this book.
Author: Yuko Minowa
Publisher: Routledge
ISBN: 1351385046
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate—or would-be intimate—others. This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.
Author: Peter Applebaum
Publisher:
ISBN: 9780987097439
Category :
Languages : en
Pages :
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Book Description
