Customer Relationship Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Relationship Management PDF full book. Access full book title Customer Relationship Management by Judith W. Kincaid. Download full books in PDF and EPUB format.
Author: Judith W. Kincaid
Publisher: Prentice Hall Professional
ISBN: 9780130352118
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Author: Judith W. Kincaid
Publisher: Prentice Hall Professional
ISBN: 9780130352118
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Author: H. Peeru Mohamed
Publisher: Vikas Publishing House
ISBN: 9788125912057
Category : Customer relations
Languages : en
Pages : 242
Get Book Here
Book Description
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
Author: Dick Lee
Publisher: High Yield Marketing Press
ISBN: 9780967375731
Category : Customer relations
Languages : en
Pages : 222
Get Book Here
Book Description
Author: V. Kumar
Publisher: Springer
ISBN: 3662553813
Category : Business & Economics
Languages : en
Pages : 422
Get Book Here
Book Description
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author: Melinda Nykamp
Publisher: AMACOM/American Management Association
ISBN: 9780814406229
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Author: H. Peeru Mohamed
Publisher: Vikas Publishing House
ISBN: 8125912053
Category : Customer relations
Languages : en
Pages : 234
Get Book Here
Book Description
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
Get Book Here
Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Adrian Payne
Publisher: Cambridge University Press
ISBN: 1107328411
Category : Business & Economics
Languages : en
Pages : 547
Get Book Here
Book Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Author: Stanley A. Brown
Publisher: Wiley
ISBN: 9780471644095
Category : Business & Economics
Languages : en
Pages : 376
Get Book Here
Book Description
Maximize customer satisfaction and maximize your bottom line Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction. * Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care Stanley A. Brown (Toronto, Canada) is Partner in Charge of the Centre of Excellence in Customer Care at PricewaterhouseCoopers in Toronto.
Author: Barton J. Goldenberg
Publisher: Information Today, Inc.
ISBN: 9780910965804
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
