Marketing Manipulation: A Consumer's Survival Manual PDF Download
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Author: Michael Kamins
Publisher: World Scientific
ISBN: 9813234725
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: Michael Kamins
Publisher: World Scientific
ISBN: 9813234725
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: Miss Chloe Thomas
Publisher:
ISBN: 9780992661243
Category :
Languages : en
Pages : 252
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Book Description
From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business. In Customer Manipulation, Chloe Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Manipulation: Why it's essential to embrace manipulation in marketing Why unethical manipulation will kill your business How to work out which part of the business needs your attention What website, marketing, customer service or product optimisation you need to do next Lots of simple ways to increase your conversation rate And 100s of ways to get more people to buy! Who this book is for: Business owners and managers Marketers Entrepreneurs Startups Anyone who wants more customers Additional resources included in Customer Manipulation to help you get more customers: Business performance evaluation spreadsheet Extended profiles of key case study businesses Lists of successful companies whose approach you can model Accompanying Customer Manipulation workbook A checklist for each Stage of the model "
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806239362
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
The must-read summary of Gary Millet and Blaine Millet's book: "Creating and Delivering Totally Awesome Customer Experiences: The Art and Science of Customer Experience Mapping”. This complete summary of the ideas from Gary Millet and Blaine Millet's book "Creating and Delivering Totally Awesome Customer Experiences" shows that when customers are delighted, they become more loyal to your business and they will go out of their way to recommend you to their friends and associates. Furthermore, you differentiate yourself from all your competitors simply and powerfully and you lower your marketing and product development costs – because loyal customers will tell you what they really want and need. In essence this summary highlights that any organisation’s immediate success and long-term viability depends entirely on the quality of the relationship formed with each individual customer. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Creating and Delivering Totally Awesome Customer Experiences" and discover all the techniques necessary to develop customer relationships and loyalty.
Author:
Publisher: jideon francisco marques
ISBN:
Category : Education
Languages : en
Pages : 437
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Book Description
BOOK 1: MIND CONTROL SECRETS, DARK PSYCHOLOGY AND BODY LANGUAGE Discover the Hidden Truth about NLP and Manipulation, Learn the Secret Psychological techniques to deal with Toxic People, Energy Thieves and Transform your Communication BOOK 2: NLP AND BODY LANGUAGE Learn the Art of Speed-Reading People in seconds. Discover the Secrets of Dark Psychology and Manipulation Techniques to influence people with Integrity.
Author: Thierry Delecolle
Publisher: John Wiley & Sons
ISBN: 1786308509
Category : Medical
Languages : en
Pages : 292
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Book Description
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Author: Ho, Ree Chan
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 652
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Book Description
In todays rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity and service. As businesses strive to maximize the value of their technology investments, they must integrate these innovations into their entire business ecosystem to meet the needs of socially connected, tech-savvy customers. Leveraging Emerging Technologies for Customer-Centric Business Strategies explores the crucial intersection of technological innovation and customer-centricity in the digital age. These chapters delve into how companies can effectively implement new technologies such as AI, machine learning, and big data analytics, to better serve customer demands and foster stronger engagement. By examining current business models, predicting future trends, and analyzing the role of customer involvement in co-creation, this comprehensive resource provides researchers, business practitioners, and academics with the strategies needed to navigate the fast-paced, technology-driven marketplace.
Author: Gilles N'Goala
Publisher: John Wiley & Sons
ISBN: 111961824X
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Author: Chris Zell
Publisher: Lulu.com
ISBN: 0557001153
Category : Humor
Languages : en
Pages : 94
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Book Description
Surviving Customer Service is the preeminent book of it's kind. Being the only makes that designation easier. Chris Zell has condensed years of customer service experience into a tome that lays out what to expect once you cross the portals into the world of customer service. Turns out, not much. In a land filled with back-stabbing workers, ineffective management, uncaring corporations and the slime that keeps this netherworld together, customers, you should enter with your eyes open, heart pre-hardened, and liver prepared for serious post-work drinking. Zell gives you the weapons to navigate through the soul-sucking landscape that you will long to escape. He'll tell you how to deal with managers (treat them like mushrooms - keep 'em in the dark, feed 'em shit); co-workers (create a fake identity because if they find out who you are the real trouble begins); and customers (have you played the 'Why?' game with a kid? They're that annoying).
Author: James W. Pickens
Publisher: Business Plus
ISBN: 0446567841
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Showing how to read the customer's emotions, this classic gives readers the inside knowledge to overcome any barrier and successfully make the close every time.
Author: Dimitris Karagiannis
Publisher: Springer Science & Business Media
ISBN: 3709175550
Category : Computers
Languages : en
Pages : 585
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Book Description
The Database and Expert Systems Applications - DEXA - conferences are dedi cated to providing an international forum for the presentation of applications in the database and expert systems field, for the exchange of ideas and experiences, and for defining requirements for the future systems in these fields. After the very promising DEXA 90 in Vienna, Austria, we hope to have successfully established wjth this year's DEXA 91 a stage where scientists from diverse fields interested in application-oriented research can present and discuss their work. This year there was a total of more than 250 submitted papers from 28 different countries, in all continents. Only 98 of the papers could be accepted. The collection of papers in these proceedings offers a cross-section of the issues facing the area of databases and expert systems, i.e., topics of basic research interest on one hand and questions occurring when developing applications on the other. Major credit for the success of the conference goes to all of our colleagues who submitted papers for consideration and to those who have organized and chaired the panel sessions. Many persons contributed numerous hours to organize this conference. The names of most of them will appear on the following pages. In particular we wish to thank the Organization Committee Chairmen Johann Gordesch, A Min Tjoa, and Roland Wag ner, who also helped establishing the program. Special thanks also go to Gabriella Wagner and Anke Ruckert. Dimitris Karagiannis General Conference Chairman Contents Conference Committee.
