Customer Loyalty in the Banking Sector of Pakistan PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Loyalty in the Banking Sector of Pakistan PDF full book. Access full book title Customer Loyalty in the Banking Sector of Pakistan by Bilal Afsar. Download full books in PDF and EPUB format.
Author: Bilal Afsar
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838395487
Category :
Languages : en
Pages : 116
Get Book Here
Book Description
Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.
Author: Bilal Afsar
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838395487
Category :
Languages : en
Pages : 116
Get Book Here
Book Description
Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.
Author: Ahmad Pasha
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
Get Book Here
Book Description
This study measures the determinants of customer loyalty in the banking sector by analyzing variables such as customer satisfaction, brand trust, perceived price and service quality. Being a descriptive study, survey method is adopted for data collection. For data collection purpose, a questionnaire on the 5-point Likert scale was adopted and distributed among customers of banks. Reliability of instrument is determined by using Cronbach's Alpha. Correlation and regression techniques are used. The findings of the research reveal that perceived value, service quality, customer satisfaction, and brand trust significantly influence customer loyalty.
Author: Amin Rahman
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
With the liberalization of economic sector of Pakistan and introduction of Islamic banking system, the industry become more competitive as the consumer have more choices and thus their preference changed toward banking. In this increasing high competitive industry, Bankers are more focus on customer loyalty to win market share and thus gain competitive advantages. The purpose of this paper to identify those core factor that influence customer loyalty in banking sector of Pakistan.The paper examine three independent factors i.e. Bank services, Bank reputation and religious perspective along with a mediator factor which is customer satisfaction that ultimately results in gaining customer loyalty. This study was carried out by taking sample size of 260 participants and the structure questionnaire of 35 items is used to collect data and analysis was done using SPSS (edition 22) software. The Result of the study shows that there is positive relation among Bank services, Bank Image and religious Perspective on customer satisfaction which directly leading to customer loyalty. With the help of this study we found that Bank services is considered as a most prominent factor that leads to customer satisfaction and customer satisfaction leads to customer loyalty. This study is helpful for policy makers and bank managers to know customer satisfaction thus they can earn more customer loyalty.
Author: Maha Sarwar
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
Brand loyalty plays a vital role in banking industry of a modern era. It has become challenging task for organization to retain a customer and to make him/her a loyal customer. Banking industry in Pakistan has proved itself as a competitive and service oriented in recent years. This study is conducted to assess the impacts of service quality, trust, reputation, promotion and bank environment on brand loyalty in Pakistani banking industry. 196 respondents were selected to fill the questionnaire. Descriptive statistics, regression analysis, independent sample t-test statistical tools of SPSS 20 were used to evaluate the relationship. Service Quality, Trust and Reputation showed the significant and positive impact on brand loyalty, whereas Promotion and Bank Environment proved insignificant on brand loyalty. Service Quality showed the highest impact on brand loyalty, whereas Reputation and Trust of a bank resulted as second and third most important factors in assessing brand loyalty of a bank in Pakistan.
Author: Faizan Mohsan
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659430374
Category :
Languages : en
Pages : 104
Get Book Here
Book Description
Banking sector is an important part of a country's economy which has seen precedent growth in the last decade and competition in this sector is raging at the moment. All the banking organizations in the market are striving hard to snatch their piece of pie from competitors. Satisfying customers and building their loyalty could prove to be very critical for the success of the banking organizations in Pakistan. This study look into this phenomenon by seeking empirical justification in this regard considering service quality as main contributory factor towards customer satisfaction and customer loyalty. The data were collected from 225 customers visiting the banks counters and had an account with banks serving in Pakistan. The collected data then analyzed using the Microsoft Excel and SPSS 19. The results of the study revealed that service quality has positive association with customer satisfaction and loyalty. Some recommendations for future research are also made.
Author: Farrukh Khan
Publisher: Lulu.com
ISBN: 0557719046
Category :
Languages : en
Pages : 152
Get Book Here
Book Description
Author: Rabia Shaikh
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
Get Book Here
Book Description
This research is about the effect of service quality dimension on customer satisfaction and loyalty. In this paper a sample of 250 respondents were collected from the Islamic Banking customers in Karachi, Pakistan. SERVPERF model were used to measure the service quality in banking sector. The analysis includes Regression analysis, factor analysis, reliability analysis and T-Tests were used to calculate the results. Finding shows that tangibility's reliability, responsiveness and empathy has a significant effect on customer satisfaction and loyalty whereas the assurance has no significant effect on customer satisfaction and loyalty. The researcher recommends that the bank should focus on the tangibility dimension because it affects the most in the research.
Author: Alexander H. Kracklauer
Publisher: Springer Science & Business Media
ISBN: 3540247106
Category : Business & Economics
Languages : en
Pages : 277
Get Book Here
Book Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Author:
Publisher: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies
ISBN:
Category : Technology & Engineering
Languages : en
Pages :
Get Book Here
Book Description
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Author: Jiuping Xu
Publisher: Springer Science & Business Media
ISBN: 1447145992
Category : Technology & Engineering
Languages : en
Pages : 1030
Get Book Here
Book Description
Welcome to the proceedings of the Sixth International Conference on Management Science and Engineering Management (ICMSEM2012) held from November 11 to 14, 2012 at Quaid-i-Azam University, Islamabad, Pakistan and supported by Sichuan University (Chengdu, China), Quaid-i-Azam University (Islamabad, Pakistan) and The National Natural Science Foundation of China. The International Conference on Management Science and Engineering Management is the annual conference organized by the International Society of Management Science and Engineering Management. The goals of the Conference are to foster international research collaborations in Management Science and Engineering Management as well as to provide a forum to present current research results. The papers are classified into 8 sections: Computer and Networks, Information Technology, Decision Support System, Industrial Engineering, Supply Chain Management, Project Management, Manufacturing and Ecological Engineering. The key issues of the sixth ICMSEM cover various areas in MSEM, such as Decision Support System, Computational Mathematics, Information Systems, Logistics and Supply Chain Management, Relationship Management, Scheduling and Control, Data Warehousing and Data Mining, Electronic Commerce, Neural Networks, Stochastic models and Simulation, Heuristics Algorithms, Risk Control, and Carbon Credits.
