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Customer Connections

Customer Connections PDF Author: Robert Edwin Wayland
Publisher: Harvard Business Press
ISBN: 9780875847993
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.