Current Issues and Research in Advertising PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Current Issues and Research in Advertising PDF full book. Access full book title Current Issues and Research in Advertising by James H. Leigh. Download full books in PDF and EPUB format.
Author: James H. Leigh
Publisher: University of Michigan/Division of
ISBN: 9780877122678
Category : Business & Economics
Languages : en
Pages : 363
Get Book Here
Book Description
Author: James H. Leigh
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Shelly Rodgers
Publisher: Routledge
ISBN: 1317225457
Category : Business & Economics
Languages : en
Pages : 592
Get Book Here
Book Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Get Book Here
Book Description
Author: James Leigh
Publisher:
ISBN:
Category :
Languages : en
Pages : 192
Get Book Here
Book Description
Author: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
ISBN: 1440833435
Category : Business & Economics
Languages : en
Pages : 845
Get Book Here
Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Michael Schudson
Publisher: Routledge
ISBN: 113666825X
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author: Naresh K. Malhotra
Publisher: Springer
ISBN: 3319111019
Category : Business & Economics
Languages : en
Pages : 523
Get Book Here
Book Description
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.
Author: James H. Leigh
Publisher:
ISBN: 9780877121985
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Courtland L. Bovée
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 712
Get Book Here
Book Description
Author: Peeter Verlegh
Publisher: Springer Gabler
ISBN: 9783658140823
Category : Business & Economics
Languages : en
Pages : 406
Get Book Here
Book Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
