Cultural Metaphors PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Cultural Metaphors PDF full book. Access full book title Cultural Metaphors by Martin J. Gannon. Download full books in PDF and EPUB format.
Author: Martin J. Gannon
Publisher: SAGE
ISBN: 9780761913375
Category : Business & Economics
Languages : en
Pages : 276
Get Book
Book Description
The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications."--BOOK JACKET.
Author: Martin J. Gannon
Publisher: SAGE
ISBN: 9780761913375
Category : Business & Economics
Languages : en
Pages : 276
Get Book
Book Description
The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum games are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications."--BOOK JACKET.
Author: Zoltán Kövecses
Publisher: Cambridge University Press
ISBN: 1139444611
Category : Psychology
Languages : en
Pages : 336
Get Book
Book Description
To what extent and in what ways is metaphorical thought relevant to an understanding of culture and society? More specifically: can the cognitive linguistic view of metaphor simultaneously explain both universality and diversity in metaphorical thought? Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation. First, he identifies the major dimension of metaphor variation, that is, those social and cultural boundaries that signal discontinuities in human experience. Second, he describes which components, or aspects of conceptual metaphor are involved in metaphor variation, and how they are involved. Third, he isolates the main causes of metaphor variation. Fourth Professor Kövecses addresses the issue to the degree of cultural coherence in the interplay among conceptual metaphors, embodiment, and causes of metaphor variation.
Author: Erich A. Berendt
Publisher: John Benjamins Publishing
ISBN: 9027291608
Category : Language Arts & Disciplines
Languages : en
Pages : 263
Get Book
Book Description
In Contemporary Metaphor Theory (CMT) research has predominantly focused on the English language with few studies of others and even less systematic comparative work. This volume focuses on the discourse domain of LEARNING (formal, technical and informal aspects) and brings together a variety of language perspectives, some specifically comparative, on aspects of learning from historical transformations in metaphoric language use through contemporary social values and classroom discourse to planning for the future in educational policy to see how conceptual metaphoric patterns and conventional metaphors with related figurative language impact on social values and culturally conditioned perspectives in learning. Most papers reflect Lakoffian conceptual metaphoric research including critical evaluation of analytical issues. Languages included are Arabic, Chinese, English, Hungarian, Japanese, Malay, Polish, Russian and the South African language area. Most papers utilize extensive data including such genre as technical writing, essays, conversational interaction, newspaper corpus and proverbs.
Author: Martin J. Gannon
Publisher: SAGE
ISBN: 1412957893
Category : Business & Economics
Languages : en
Pages : 657
Get Book
Book Description
"This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection." -Thunderbird International Business Review (2002) In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz. New and Continuing Features: Emphasizes clusters of national cultures and variations within each cluster, as well as both topic-oriented (authority-ranking cultures, market-pricing cultures, etc.) and cluster-focused descriptions Includes three new parts: India, Shiva, and Diversity; Scandinavian Egalitarian Cultures (Sweden, Denmark, and Finland); and Other Egalitarian Cultures (including Canada and Germany) Provides three completely new chapters: Finnish Sauna, Kaleidoscopic India and Diversity, and a final integrative summary chapter Integrates chapters through the frameworks of the GLOBE study, the Hofstede study, Hall, and Kluckholn and Strodbeck Highlights religious and ethnic diversity throughout Ancillaries Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site. Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.
Author: Anita Girvan
Publisher: Routledge
ISBN: 1317218655
Category : Business & Economics
Languages : en
Pages : 200
Get Book
Book Description
Through an examination of carbon footprint metaphors, this books demonstrates the ways in which climate change and other ecological issues are culturally and materially constituted through metaphor. The carbon footprint metaphor has achieved a ubiquitous presence in Anglo-North American public contexts since the turn of the millennium, yet this metaphor remains under-examined as a crucial mediator of political responses to the urgent crisis of climate change. Existing books and articles on the carbon footprint typically treat this metaphor as a quantifying metric, with little attention to the shifting mediations and practices of the carbon footprint as a metaphor. This gap echoes a wider gap in understanding metaphors as key figures in mediating more-than-human relations at a time when such relations profoundly matter. As a timely intervention, this book addresses this gap by using insights from environmental humanities and political ecology to discuss carbon footprint metaphors in popular and public texts. This book will be of great interest to researchers and students of environmental humanities, political ecology, environmental communication, and metaphor studies.
Author: Martin J. Gannon
Publisher: SAGE Publications
ISBN: 1483340058
Category : Business & Economics
Languages : en
Pages : 1006
Get Book
Book Description
In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Author: Steven D. Smith
Publisher: Wm. B. Eerdmans Publishing
ISBN: 1467451487
Category : Religion
Languages : en
Pages : 405
Get Book
Book Description
Traditionalist Christians who oppose same-sex marriage and other cultural developments in the United States wonder why they are being forced to bracket their beliefs in order to participate in public life. This situation is not new, says Steven D. Smith: Christians two thousand years ago faced very similar challenges. Picking up poet T. S. Eliot’s World War II–era thesis that the future of the West would be determined by a contest between Christianity and “modern paganism,” Smith argues in this book that today’s culture wars can be seen as a reprise of the basic antagonism that pitted pagans against Christians in the Roman Empire. Smith’s Pagans and Christians in the City looks at that historical conflict and explores how the same competing ideas continue to clash today. All of us, Smith shows, have much to learn by observing how patterns from ancient history are reemerging in today’s most controversial issues.
Author: Martin J. Gannon
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
Get Book
Book Description
With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and comparing it to other nations. Martin J Gannon identifies a key aspect of a nation′s culture that most exemplifies the essence of that country. The characteristics of that metaphor become the basis for describing and understanding the cultural mindset of a society, the manner in which its members think, feel and behave, simply because they are members of that culture. 17 nations are examined in this manner. Understanding Global Cultures is challenging, provocative, and essential reading for scholars, students and international business and policy professionals who must come to grips with today′s global environment.
Author: Erich Adalbert Berendt
Publisher: John Benjamins Publishing
ISBN: 9789027223760
Category : Language Arts & Disciplines
Languages : en
Pages : 268
Get Book
Book Description
Printbegrænsninger: Der kan printes 10 sider ad gangen og max. 40 sider pr. session
Author: Karla F. C. Holloway
Publisher:
ISBN: 9780813517452
Category : Literary Criticism
Languages : en
Pages : 218
Get Book
Book Description
Moorings and Metaphors is one of the first studies to examine the ways that cultural tradition is reflected in the language and figures of black women's writing. In a discussion that includes the works of Gloria Naylor, Alice Walker, Ama Ata Aidoo, Ntozake Shange, Buchi Emecheta, Octavia Butler, Efua Sutherland, and Gayl Jones, and with a particular focus on Toni Morrison's Beloved and Flora Nwapa's Efuru, Holloway follows the narrative structures, language, and figurative metaphors of West African goddesses and African-American ancestors as they weave through the pages of these writers' fiction. She explores what she would call the cultural and gendered essence of contemporary literature that has grown out of the African diaspora. Proceeding from a consideration of the imaginative textual languages of contemporary African-American and West African writers, Holloway asserts the intertextuality of black women's literature across two continents. She argues the subtext of culture as the source of metaphor and language, analyzes narrative structures and linguistic processes, and develops a combined theoretical/critical apparatus and vocabulary for interpreting these writers' works. The cultural sources and spiritual considerations that inhere in these textual languages are discussed within the framework Holloway employs of patterns of revision, (re)membrance, and recursion--all of which are vehicles for expressive modes inscribed at the narrative level. Her critical reading of contemporary black women's writing in the United States and West Africa is unique, radical, and sure to be controversial.
