Cultural Strategy PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Cultural Strategy PDF full book. Access full book title Cultural Strategy by Douglas Holt. Download full books in PDF and EPUB format.
Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Jim Downs
Publisher: Routledge
ISBN: 1135477590
Category : History
Languages : en
Pages : 194
Get Book Here
Book Description
Why We Write provides a forum for scholars, activists, and novelists to reflect on the ways in which they use their writing and academic work to create social change. This volume uncovers the political agendas, social missions, and personal and professional experiences that compel writers to bring their stories to the page. Why We Write examines the dual commitment of writing articles and books that are committed to high scholarly standards as well as social justice. These essays will be of great interest to college and graduate students who currently lack a model of social justice scholarship.
Author: Levi Checketts
Publisher: Fortress Press
ISBN: 1506482325
Category : Religion
Languages : en
Pages : 443
Get Book Here
Book Description
In recent years, artificial intelligence (AI) has moved in popular discourse from the purview of science-fiction imaginings to the key financial sector of the twenty-first century. As world powers, trillion-dollar companies, and public intellectuals emphasize the importance of AI, the general concerns people raise relate to economic movement, control, bias, and safety.?? This book adds a further concern, namely the way our approach to AI reinforces assumptions about dignity and personhood tied to the sort of thinking that is characteristic of bourgeois capitalists. The experience of poverty reveals that people who are poor do not think the same way as the upper classes--their experience of the world must be understood through the reality of survival within resource-scarce settings and the attendant domination and discrimination that come with being poor. These experiences do not fit well with the "ideal choice" selection model that underlies AI modeling, and numerous failures of AI to help the poor demonstrate that those who benefit primarily from AI are those who already live well.?? As a result, the fervor surrounding AI often serves to dehumanize the poor by eliminating employment opportunities, automating social work, reinforcing biases, and prioritizing profit over stability. Worst of all, however, AI functions to satisfy a psychological need for us to have "others" against whom we can distinguish ourselves without having to feel guilty about the reality of the struggle of the poor. Taking seriously the theological perspective of the "preferential option for the poor," this work contends that to avoid relegating poor people to nonhuman status, we must be willing to put aside the fantasy that AI is "intelligent" and focus rather on the all-too-human embodied reality of the poor.
Author: Jonathan E. Schroeder
Publisher: Routledge
ISBN: 1317658531
Category : Business & Economics
Languages : en
Pages : 529
Get Book Here
Book Description
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse.
Author: Marie Heřmanová
Publisher: Emerald Group Publishing
ISBN: 1801179387
Category : Social Science
Languages : en
Pages : 397
Get Book Here
Book Description
This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdisciplinary perspective and offering a diverse range of topical cases.
Author: Caroline Davis
Publisher: Bloomsbury Publishing
ISBN: 1349930512
Category : Literary Criticism
Languages : en
Pages : 368
Get Book Here
Book Description
This reader is the most comprehensive selection of key texts on twentieth and twenty-first century print culture yet compiled. Illuminating the networks and processes that have shaped reading, writing and publishing, the selected extracts also examine the effect of printed and digital texts on society. Featuring a general introduction to contemporary print culture and publishing studies, the volume includes 42 influential and innovative pieces of writing, arranged around themes such as authorship, women and print culture, colonial and postcolonial publishing and globalisation. Offering a concise survey of critical work, this volume is an essential companion for students of literature or publishing with an interest in the history of the book.
Author: Gregory Stephens
Publisher: Cambridge Scholars Publishing
ISBN: 1527519112
Category : Social Science
Languages : en
Pages : 257
Get Book Here
Book Description
This book offers a “big picture” view of three universal themes, as seen in literary representations: sea-crossing tales, human-animal relations, and (late) father-son relationships. Seen in triptych, these writings demonstrate how passing between worlds and across cultures has become the normative human condition. Authors analyzed within a hemispheric and post-national frame include works by Ernest Hemingway, J.M. Coetzee’s late Jesus novels, and Esmeralda Santiago’s When I Was Puerto Rican. Fusing literary criticism, communication studies, and literary nonfiction within a writing studies framework, Trilogies argues for the inclusion in our writing of personal, institutional, and disciplinary perspectives. The book invites readers to re-imagine writing and communication styles. How can we envision and communicate the representations of between-world experiences that are all around us? What kinds of writing and communication styles can travel beyond our “bubbles,” engage General Education students, and gain a hearing in the public sphere?
Author: John Reed
Publisher: Springer Nature
ISBN: 9819907659
Category : Political Science
Languages : en
Pages : 196
Get Book Here
Book Description
This book presents full history of the origin of Orwell’s Animal Farm, as well as a translation of the Russuian/Ukranian source work. Has George Orwell lost his saintly luster? In The Never End, rabble-rouser, dogged investigator, and consummate literary stylist John Reed collects two decades of subject-Orwell findings previously published in Pank, Guernica, Literary Hub, The Brooklyn Rail, The Rumpus, The New York Press, The Believer, Harper’s Magazine and The Paris Review. Reed’s treatment of Orwell is corrective and peerlessly contemporary; he views Orwell in a twenty-first century global context, considering Orwell’s collaboration with Cold War intelligence operations—US and UK—with unfaltering objectivity. It’s hard to imagine that Orwell—in our own moment of global doublethink—wouldn’t have wanted his devotion to contrariety applied to the literary legacy he left behind. The Never End is at once a hatchet job and a celebration. Animal Farm, based on a previously unknown Russian short story? Animal Farm, deployed by the CIA, MI6 and the Congress for Cultural Freedom? Orwell, turning over blacklists in a McCarthy-esque act of betrayal? The Cold War? Does it last forever? Russia, the “Axis of Evil,” and now China? But. Orwell. Course syllabi. Literary laurels. Snitch. Why do we keep coming back? For the wrong reasons? Or because we know Old Benjamin would want us to know the truth?
Author: Mickey Hess
Publisher: Bloomsbury Publishing USA
ISBN: 1567207219
Category : Music
Languages : en
Pages : 207
Get Book Here
Book Description
Hip hop is remarkably self-critical as a genre. In lyrics, rappers continue to debate the definition of hip hop and question where the line between underground artist and mainstream crossover is drawn, who owns the culture and who runs the industry, and most importantly, how to remain true to the culture's roots while also seeking fame and fortune. The tension between the desires to preserve hip hop's original culture and to create commercially successful music promotes a lyrical war of words between mainstream and underground artists that keeps hip hop very much alive today. In response to criticisms that hip hop has suffered or died in its transition to the mainstream, this book seeks to highlight and examine the ongoing dialogue among rap artists whose work describes their own careers. Proclamations of hip hop's death have flooded the airwaves. The issue may have reached its boiling point in Nas's 2006 album Hip Hop is Dead. Nas's album is driven by nostalgia for a mythically pure moment in hip hop's history, when the music was motivated by artistic passion, instead of base commercialism. In the course of this same album, however, Nas himself brags about making money for his particular record label. These and similar contradictions are emblematic of the complex forces underlying the dialogue that keeps hip hop a vital element of our culture. Is Hip Hop Dead? seeks to illuminate the origins of hip hop nostalgia and examine how artists maintain control of their music and culture in the face of corporate record companies, government censorship, and the standardization of the rap image. Many hip hop artists, both mainstream and underground, use their lyrics to engage in a complex dialogue about rhyme skills versus record sales, and commercialism versus culture. This ongoing dialogue invigorates hip hop and provides a common ground upon which we can reconsider many of the developments in the industry over the past 20 years. Building from black traditions that value knowledge gained from personal experience, rappers emphasize the importance of street knowledge and its role in forging a career in the music business. Lyrics adopt models of the self-made man narrative, yet reject the trajectories of white Americans like Benjamin Franklin who espoused values of prudence, diligence, and delayed gratification. Hip hop's narratives instead promote a more immediately viable gratification through crime and extend this criminal mentality to their work in the music business. Through the lens of hip hop, and the threats to hip hop culture, author Mickey Hess is able to confront a range of important issues, including race, class, criminality, authenticity, the media, and personal identity.
Author: Kelly Chong
Publisher: Routledge
ISBN: 1315450348
Category : Social Science
Languages : en
Pages : 225
Get Book Here
Book Description
High rates of intermarriage, especially with Whites, have been viewed as an indicator that Asian Americans are successfully "assimilating," signaling acceptance by the White majority and their own desire to become part of the White mainstream. Comparing two types of Asian American intermarriage, interracial and interethnic, Kelly H. Chong disrupts these assumptions by showing that both types of intermarriages, in differing ways, are sites of complex struggles around racial/ethnic identity and cultural formations that reveal the salience of race in the lives of Asian Americans. Drawing upon extensive qualitative data, Chong explores how interracial marriages, far from being an endpoint of assimilation, are a terrain of life-long negotiations over racial and ethnic identities, while interethnic (intra-Asian) unions and family-making illuminate Asian Americans’ ongoing efforts to co-construct and sustain a common racial identity and panethnic culture despite interethnic differences and tensions. Chong also examines the pivotal role race and gender play in shaping both the romantic desires and desirability of Asian Americans, spotlighting the social construction of love and marital choices. Through the lens of intermarriage, Love Across Borders offers critical insights into the often invisible racial struggles of this racially in-between "model minority" group -- particularly its ambivalent negotiations with whiteness and white privilege -- and on the group’s social incorporation process and its implications for the redrawing of color boundaries in the U.S.
