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Author: J. H. Bunting
Publisher: Crowdsource Adventure
ISBN: 9780988449770
Category : Biography & Autobiography
Languages : en
Pages : 202
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Book Description
When a cautious writer, J.H. Bunting, decides to take his family to Paris, he realizes he's just $600 short. To raise the money his audience donates to 12 adventures they chose for him to accomplish in Paris. What follows is a series of uncomfortable, amusing, and sometimes life-threatening adventures in one of the most beautiful cities in the world. Bunting finds dead authors in Pere Lachaise cemetery, performs a song and dance under Arch de Triumphe, and gets lost in the 100 miles of illegal catacombs 60 m below the city. Follow Bunting as he stumbles his way through Paris and witness a side of the City of Light you've never seen before.
Author: J. H. Bunting
Publisher: Crowdsource Adventure
ISBN: 9780988449770
Category : Biography & Autobiography
Languages : en
Pages : 202
Get Book Here
Book Description
When a cautious writer, J.H. Bunting, decides to take his family to Paris, he realizes he's just $600 short. To raise the money his audience donates to 12 adventures they chose for him to accomplish in Paris. What follows is a series of uncomfortable, amusing, and sometimes life-threatening adventures in one of the most beautiful cities in the world. Bunting finds dead authors in Pere Lachaise cemetery, performs a song and dance under Arch de Triumphe, and gets lost in the 100 miles of illegal catacombs 60 m below the city. Follow Bunting as he stumbles his way through Paris and witness a side of the City of Light you've never seen before.
Author: Vincent Rouzé
Publisher: University of Westminster Press
ISBN: 1912656396
Category : Social Science
Languages : en
Pages : 128
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Book Description
This new book analyses the strategies, usages and wider implications of crowdsourcing and crowdfunding platforms in the culture and communication industries that are reshaping economic, organizational and social logics. Platforms are the object of considerable hype with a growing global presence. Relying on individual contributions coordinated by social media to finance cultural production (and carry out promotional tasks) is a significant shift, especially when supported by morphing public policies, supposedly enhancing cultural diversity and accessibility. The aim of this book is to propose a critical analysis of these phenomena by questioning what follows from decisions to outsource modes of creation and funding to consumers. Drawing on research carried out within the ‘Collab’ programme backed by the French National Research Agency, the book considers how platforms are used to organize cultural labour and/or to control usages, following a logic of suggestion rather than overt injunction. Four key areas are considered: the history of crowdfunding as a system; whose interests crowdfunding may serve; the implications for digital labour and lastly crowdfunding’s interface with globalization and contemporary capitalism. The book concludes with an assessment of claims that crowdfunding can democratize culture.
Author: Marie Cauli
Publisher: John Wiley & Sons
ISBN: 178630788X
Category : Computers
Languages : en
Pages : 388
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Book Description
"Digital age", "digital society", “digital civilization”: many expressions are used to describe the major cultural transformation of our contemporary societies. Digital Dictionary presents the multiple facets of this phenomenon, which was born of computers and continues to permeate all human activity as it progresses at a rapid pace. In this multidisciplinary work, experts, academics and practitioners invite us to discover the digital world from various technological and societal perspectives. In this book, citizens, trainers, political leaders or association members, students and users will find a base of knowledge that will allow them to update their understanding and become stakeholders in current societal changes.
Author: Ahmed Bounfour
Publisher: Springer
ISBN: 3319232797
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On that basis, the book then delineates a new approach centered on the mutually accelerating links between multiple value creation spaces. It proposes a new mode of production – accelerated production of links (acceluction) – and analyzes it with respect to the still-dominant concept of lean production. Based on the results of the international CIGREF research program ISD, the book presents a valuable perspective of the expected impact of the abundance of networks and data as critical resources for enterprises beyond 2020.
Author: James Graham
Publisher: University of Westminster Press
ISBN: 1911534297
Category : Social Science
Languages : en
Pages : 241
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Book Description
In recent years research into creative labour and cultural work has usually addressed the politics of production in these fields, but the sociotechnical and aesthetic dimensions of collaborative creative work have been somewhat overlooked. This book aims to address this gap. Through case studies that range from TV showrunning to independent publishing, from the film industry to social media platforms such as Tumblr and Wattpad, this collection develops a critical understanding of the integral role collaboration plays in contemporary media and culture. It draws attention to diverse kinds of creative collaboration afforded via the intermediation of digital platforms and networked publics. It considers how these are incorporated into emergent market paradigms and investigates the complicated forms of subjectivity that develop as a consequence. But it also acknowledges historical continuities, not least in terms of the continued exploitation of ‘support personnel’ and of resulting artistic conflicts but also of alternative models that resist the precarious nature of contemporary cultural work. Finally, this volume attempts to situate creative collaboration in broader social and economic contexts, where the experience and outcomes of such work have proved more problematic than the rich potential of their promise would lead us to expect.
Author: Jan-Benedict Steenkamp
Publisher: Springer
ISBN: 1349949949
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author: Craig Scott
Publisher: John Wiley & Sons
ISBN: 1118955609
Category : Social Science
Languages : en
Pages : 2714
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Book Description
The International Encyclopedia of Organizational Communication offers a comprehensive collection of entries contributed by international experts on the origin, evolution, and current state of knowledge of all facets of contemporary organizational communication. Represents the definitive international reference resource on a topic of increasing relevance, in a new series of sub-disciplinary international encyclopedias Examines organization communication across a range of contexts, including NGOs, global corporations, community cooperatives, profit and non-profit organizations, formal and informal collectives, virtual work, and more Features topics ranging from leader-follower communication, negotiation and bargaining and organizational culture to the appropriation of communication technologies, emergence of inter-organizational networks, and hidden forms of work and organization Offers an unprecedented level of authority and diverse perspectives, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Awarded 2017 Best Edited Book award by the Organizational Communication Division, National Communication Association
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522583637
Category : Business & Economics
Languages : en
Pages : 1711
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Book Description
With the growth of information technology, many new communication channels and platforms have emerged. This growth has advanced the work of crowdsourcing, allowing individuals and companies in various industries to coordinate efforts on different levels and in different areas. Providing new and unique sources of knowledge outside organizations enables innovation and shapes competitive advantage. Crowdsourcing: Concepts, Methodologies, Tools, and Applications is a collection of innovative research on the methods and applications of crowdsourcing in business operations and management, science, healthcare, education, and politics. Highlighting a range of topics such as crowd computing, macrotasking, and observational crowdsourcing, this multi-volume book is ideally designed for business executives, professionals, policymakers, academicians, and researchers interested in all aspects of crowdsourcing.
Author: Pascal Lièvre
Publisher: John Wiley & Sons
ISBN: 1119662982
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In response to the rise of various forms of the extreme in economies, organizations and societies (such as disruptive innovation, climate emergency, financial crisis, high-risk sport, etc.), an ambitious 21st century program sets the agenda of management sciences around the unknown, disruption, uncertainty and risk. Management of Extreme Situations presents the research results from the conference organized at the Cerisy-la-Salle International Cultural Center, France, in 2016. It testifies to the existence of an international community that brings together, around management sciences, various disciplines studying the management concept of extreme situations. Through the analysis of varied contexts (polar and mountain expeditions, fire rescue services, exploration projects in the military field, creative industries, etc.), this book offers an initial grammar of the extreme. It presents a heuristic for the management of these situations – particularly in terms of sensemaking, ambidexterity and knowledge expansion.
Author: Shawn Coyne
Publisher: Black Irish Entertainment LLC
ISBN: 1936891360
Category : Reference
Languages : en
Pages : 459
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Book Description
WHAT IS THE STORY GRID? The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult). The Story Grid is a tool with many applications: 1. It will tell a writer if a Story ?works? or ?doesn't work. 2. It pinpoints story problems but does not emotionally abuse the writer, revealing exactly where a Story (not the person creating the Story'the Story) has failed. 3. It will tell the writer the specific work necessary to fix that Story's problems. 4. It is a tool to re-envision and resuscitate a seemingly irredeemable pile of paper stuck in an attic drawer. 5. It is a tool that can inspire an original creation.
