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Author: Dr. Ken K. Wong
Publisher: iUniverse
ISBN: 1450279899
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples. Ekaterina Leonova, Sweden Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative. Hoo Chee Wai, Singapore
Author: Dr. Ken K. Wong
Publisher: iUniverse
ISBN: 1450279899
Category : Business & Economics
Languages : en
Pages : 158
Get Book Here
Book Description
Written in Dr. Wongs vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. Advance Praise for CRM in Action This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples. Ekaterina Leonova, Sweden Readers will gather from Dr Wongs experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative. Hoo Chee Wai, Singapore
Author: Bryan Foss
Publisher: Kogan Page Publishers
ISBN: 9780749436964
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Jeffrey Peel
Publisher: Elsevier
ISBN: 0080503446
Category : Computers
Languages : en
Pages : 235
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Book Description
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.·Defines the nature of new CRM niche solutions·Provides entirely new types of functionality that mesh seamlessly·Describes solutions focused solely on the needs of the customer
Author: Bryan Bergeron
Publisher: John Wiley & Sons
ISBN: 0471268100
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.
Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201730623
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
Author: Duane E. Sharp
Publisher: CRC Press
ISBN: 1040080170
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Author: Hernán Cornejo
Publisher: Hernán Cornejo
ISBN:
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
Strategy for Small Business: From Reaction to Action In today's rapidly evolving business landscape, small businesses face unique challenges that require more than just quick responses. "Strategy for Small Business: From Reaction to Action" is a transformative guide designed to empower entrepreneurs and small business owners with the tools and insights needed to shift from merely reacting to market conditions to adopting a proactive, strategic mindset. Unlock the Power of Strategic Thinking This book delves into the essence of strategic thinking, emphasizing its critical role in ensuring the long-term success and sustainability of small businesses. While many small businesses are adept at reacting to immediate challenges, the real competitive edge lies in anticipating changes, planning effectively, and executing strategies that position them ahead of the curve. Key Features Comprehensive Framework: Learn a step-by-step approach to developing and implementing effective business strategies tailored to the unique needs of small businesses. Real-World Case Studies: Gain insights from real-world examples of small businesses that successfully transitioned from reactive to strategic thinking, highlighting the tangible benefits of this transformation. Actionable Insights: Discover practical tips and techniques that can be immediately applied to your business, helping you to start thinking strategically and making informed decisions. Expert Guidance: Benefit from the expertise of a seasoned business strategist with years of experience in helping small businesses thrive in competitive markets. Why Strategic Thinking Matters In an environment where market conditions can change overnight, the ability to think strategically is no longer a luxury but a necessity. "Strategy for Small Business: From Reaction to Action" illustrates how strategic thinking can lead to: Increased Resilience: By anticipating potential challenges and opportunities, small businesses can better prepare for uncertainties and mitigate risks. Enhanced Competitive Advantage: Strategic planning enables businesses to identify and capitalize on their unique strengths, differentiating them from competitors. Sustainable Growth: A strategic approach fosters innovation and continuous improvement, driving long-term growth and profitability. Improved Decision-Making: With a clear strategic vision, business owners can make more informed decisions that align with their long-term goals. Transform Your Business Whether you are a new entrepreneur or an experienced business owner, this book offers invaluable insights that can help you transform your business from one that merely reacts to external pressures to one that proactively shapes its future. By embracing the principles and practices outlined in this book, you will be equipped to navigate the complexities of the modern business environment with confidence and clarity. About the Author The author is a seasoned business strategist with a proven track record of helping small businesses achieve remarkable success. With years of experience and a deep understanding of the unique challenges faced by small businesses, the author provides a wealth of knowledge and practical advice that can be easily implemented. Get Your Copy Today Don't let your business be at the mercy of market fluctuations and reactive thinking. Take control of your future with "Strategy for Small Business: From Reaction to Action." Available now on Amazon KDP, this book is your comprehensive guide to mastering strategic thinking and transforming your small business into a powerhouse of innovation and growth. Invest in your business's future today. Embrace the power of strategic thinking and watch your business soar to new heights. Order your copy now and embark on the journey from reaction to action!
Author: Anne Stanton
Publisher: Sams Publishing
ISBN: 0672335379
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
This title explains how the core Dynamics CRM 2011 fits in today's organizations and explains everything users and managers need to make the most of it.
Author: Stanley Brown & Moosha Gulycz
Publisher: John Wiley & Sons
ISBN: 9788126510108
Category :
Languages : en
Pages : 300
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Book Description
Market_Desc: · Senior Managers and Upper and Mid-Level Managers in marketing, relationship marketing, and customer care Special Features: · Case studies and best practice examples from PwC's global CRM practice--including FedEx, NEC, and Sears· Includes questionnaires, assessment tools, exercises, and action plans· Measurement tools are applicable to the firm's internal culture as well as external customer care· Features e-business applications--using Web tools in research and assessment; what to measure in an Internet environment· Brown is a partner in PwC's Global Customer Relationship Management Practice, an international authority on the subject of customer care, and the author of several books About The Book: This book picks up where Customer Relationship Management left off. That book laid the foundation, the vision of CRM-what it is and what it can do for your organization-whereas this book shows clearly and quantifiably how to get there and how to ensure that you stay there. Many organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. It gives you the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality.
