Author: Toshiharu Taura
Publisher: Springer Science & Business Media
ISBN: 1447140818
Category : Technology & Engineering
Languages : en
Pages : 175
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Book Description
The concept generation process seems like an intuitional thought: difficult to capture and perform, although everyone is capable of it. It is not an analytical process but a synthetic process which has yet to be clarified. Furthermore, new research methods for investigating the concept generation process—a very difficult task since the concept generation process is driven by inner feelings deeply etched in the mind—are necessary to establish its theory and methodology. Concept Generation for Design Creativity – A Systematized Theory and Methodology presents the concept generation process both theoretically and methodologically. Theoretically, the concept generation process is discussed by comparing metaphor, abduction, and General Design Theory from the notions of similarities and dissimilarities. Analogy, blending, and integration by thematic relation have been explained methodologically. So far, these theories and methods have been discussed independently, and the relations among them have not been clarified. Two newly developed research methods to investigate the concept generation process are clearly explained: the explanation-based protocol analysis and constructive simulation. By reading Concept Generation for Design Creativity – A Systematized Theory and Methodology, students, researchers and lecturers in design disciplines (including engineering design, industrial design, software design, CHI, design education, and cognitive science ) can obtain a clear picture of the advanced research findings and the outline of the theories and methods for concept generation. Furthermore, readers are expected to achieve the competence to generate new concepts.
Author: Open University Course Team
Publisher: The Open University
ISBN: 9780749259082
Category : Creative ability in design
Languages : en
Pages : 136
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Book Description
This book aims to assist readers to develop creative abilities via insights to the designing activities of creative individuals and teams and through the application of selected formal creativity techniques. It refers to information searching; generating and evaluating ideas and creative thinking within design constraints e.g. environmental sustainability or manufacturing limitations.
Author: Tim Brown
Publisher: Harper Collins
ISBN: 0061937746
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Author: Iris van der Tuin
Publisher: Rowman & Littlefield
ISBN: 1538147750
Category : Art
Languages : en
Pages : 257
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Book Description
This concise, precise, and inclusive dictionary contributes to a growing, transforming, and living research culture within both humanities scholarship and professional practices within the creative sectors. Its format of succinct starting definitions, demonstrations of possible routes of further development, and references to new and revisited concepts as “conceptual invitations” allows readers to quickly uptake and orient themselves within this exciting methodological field for didactic, scholarly and creative use, and as a starting point for further investigation for future contributions to the new canon of critical concepts. Critical Concepts for the Creative Humanities is the first book to outline and define the specific and evolving field of the creative humanities and provides the field’s nascent bibliography.
Author: Robin Landa
Publisher: John Wiley & Sons
ISBN: 0470913002
Category : Design
Languages : en
Pages : 81
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Book Description
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
Author: Robin Roy
Publisher: Taylor & Francis
ISBN: 1003836232
Category : Architecture
Languages : en
Pages : 254
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Book Description
Using many real-world examples and cases, this book identifies key factors and processes that have contributed to the creation of successful new products, buildings, and innovations, or resulted in some failures. Such factors include the creativity of individuals and groups, their sources of inspiration, the processes of creative design and innovation, and the characteristics of the products, buildings, and innovations themselves. Much has been written about creativity and innovation, but what helps to foster creativity, enable creative ideas to be translated into practical designs, and ensure those new products or buildings succeed as innovations on the market or in use? This book discusses these elements through the author’s origination and analysis of examples and case studies ranging from the revolutionary innovation of the smartphone, through radical innovations in domestic appliances and sustainable housing, to creative designs of contemporary jewellery. The broad range of examples and cases include product and fashion design, filmmaking and fine art, as well as industrial design, engineering, and architecture, offering lessons for creatives, designers, and innovators from many subject backgrounds. Analysis of the different factors, successes, and failures are presented in text boxes throughout the book to allow readers to easily understand the key lessons from each example or case, with numerous colour visuals, diagrams, and charts for illustration. This book is a must-read for a broad audience interested in creativity, design, and innovation, including practitioners in design, engineering, architecture, and product management, and students and instructors of those subjects.
Author: John S. Gero
Publisher: Psychology Press
ISBN: 1134771339
Category : Psychology
Languages : en
Pages : 366
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Book Description
Over the last decade research into design processes utilizing ideas and models drawn from artificial intelligence has resulted in a better understanding of design -- particularly routine design -- as a process. Indeed, most of the current research activity directly or indirectly deals only with routine design. Not surprisingly, many practicing designers state that the level of understanding represented by these models is only of mild interest because they fail to embody any ideas about creativity. This volume provides a set of chapters in the areas of modeling creativity and knowledge-based creative design that examines the potential role and form of computer-aided design which supports creativity. It aims to define the state-of-the-art of computational creativity in design as well as to identify research directions. Published at a time when the field of computational creativity in design is still immature, it should influence the directions of growth and assist the field in reaching maturity.
Author: William Addis
Publisher:
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 280
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Book Description
Challenging the conventional view that engineering design has its roots in "theory" and consists in the application of theory in "practice", this book aims to increase awareness of the philosophy of engineering amongst practising engineers, students and academics.
Author: Open University T211/Block 3
Publisher:
ISBN: 9780749254346
Category : Creative ability in design
Languages : en
Pages : 136
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Book Description
This book aims to assist readers to develop creative abilities via insights to the designing activities of creative individuals and teams and through the application of selected formal creativity techniques. It refers to information searching; generating and evaluating ideas and creative thinking within design constraints e.g. environmental sustainability or manufacturing limitations.
Author: Terry Stone
Publisher: Rockport Publishers
ISBN: 1610580664
Category : Design
Languages : en
Pages : 209
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Book Description
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
