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Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Marlene LeFever
Publisher: David C Cook
ISBN: 0781407214
Category : Religion
Languages : en
Pages : 316
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Book Description
Do you ever wonder why Jeffrey talks all of the time? Or why Toni can't sit still? Or why Alex loves work sheets? Or why Jordan is always trying something new? Each chapter is fun to read, stimulating, and immensely practical. This book is valuable to teachers, and for preachers, too. DAVID R. MAINS DIRECTOR, CHAPEL OF THE AIR It's about time. Creative Teaching Methods is not just another book on the theory of creativity (which we don't need). Rather, it is a book on the practice of creativity in the classroom (which we desperately need). This is a book you will use over and over again. Creative Teaching Methods is loaded with practical and usable ideas that will make creative teaching a reality in your classroom. Without hesitation, I would recommend this book to anyone who teaches young people or adults. MIKE YACONELLI PRESIDENT, YOUTH SPECIALTIES Marlene LeFever makes the principle of learning through creative participation come alive for Christian education. Creative methods are vividly and invitingly explored for their potential for deepening the spiritual life through new ways of hearing the Word of God and using heretofore untapped personal resources in responding to it. Unique in its assumption that in Christian education creativity is just as essential in work with youth and adults as it is in work with children. D. CAMPBELL WYCKOFF PROFESSOR OF CHRISTIAN EDUCATION EMERITUS, PRINCETON THEOLOGICAL SEMINARY Marlene D. LeFever is Manager of Ministry Relations for David C. Cook Church Ministries, holds a master of Christian education and is a frequent speaker at Sunday School conventions, writers' conferences, and professional organizations. Editor of Teacher Touch, a quarterly letter of affirmation for Sunday School teachers, Marlene has authored over ten books, including Creative Teaching Methods (Cook), Creative Hospitality (Tyndale), and Is Your To Do List About To Do You In? (NavPress).
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: Valiente Alber, Sònia
Publisher: Editorial UOC
ISBN: 8491161112
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Author: Sally Jones Andrade
Publisher:
ISBN:
Category : Social Science
Languages : es
Pages : 184
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Book Description
Author: Herederos de Rowan
Publisher: Herederos de Rowan
ISBN: 8461693345
Category : Business & Economics
Languages : en
Pages : 77
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Book Description
Este pequeño manual pretende, además de entretenerte, contarte varias claves de la gestión empresarial a través de la vida y obra de cinco guipuzcoanos y una guipuzcoana, universales, además de otro nacido en Virginia. Personajes que aplicaron por instinto algo que hoy hemos convertido en contenido de libros, blogs y escuelas de negocios.
Author: J. Rafael Angel
Publisher: Hodder Education
ISBN: 1471881237
Category : Study Aids
Languages : en
Pages : 619
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Book Description
Exam Board: MYP Level: IB Subject: English First Teaching: September 2016 First Exam: June 2017 Develop your skills to become an inquiring learner; ensure you navigate the MYP framework with confidence using a concept-driven and assessment-focused approach presented in global contexts. - Develop conceptual understanding with key MYP concepts and related concepts at the heart of each chapter. - Learn by asking questions with a statement of inquiry in each chapter. - Prepare for every aspect of assessment using support and tasks designed by experienced educators. - Understand how to extend your learning through research projects and interdisciplinary opportunities.
Author: David Eagleman
Publisher: Catapult
ISBN: 1936787679
Category : Psychology
Languages : en
Pages : 404
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Book Description
This enlightening examination of creativity looks “at art and science together to examine how innovations . . . build on what already exists and rely on three brain operations: bending, breaking and blending” (The Wall Street Journal) The Runaway Species is a deep dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. David Eagleman and Anthony Brandt seek to answer the question: what lies at the heart of humanity’s ability—and drive—to create? Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? Eagleman and Brandt examine hundreds of examples of human creativity through dramatic storytelling and stunning images in this beautiful, full–color volume. By drawing out what creative acts have in common and viewing them through the lens of cutting–edge neuroscience, they uncover the essential elements of this critical human ability, and encourage a more creative future for all of us. “The Runaway Species approach[es] creativity scientifically but sensitively, feeling its roots without pulling them out.” —The Economist
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 706
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Book Description
