Author: Eric Brown
Publisher:
ISBN: 9781736759301
Category :
Languages : en
Pages :
Book Description
Creatives Lead
Author: Eric Brown
Publisher:
ISBN: 9781736759301
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781736759301
Category :
Languages : en
Pages :
Book Description
Creatives Talk Experience
Author: Eric H Brown
Publisher: Eric H Brown
ISBN: 1736759353
Category : Business & Economics
Languages : en
Pages : 183
Book Description
Do you struggle with creating a consistent and structured environment to grow your leaders and leadership pipeline? Creatives Talk Experience is the answer. For new and future leaders, Creatives Talk Experience© is tangible growth, accountability, and life-changing application. This actionable guidebook allows your team to learn from creative leaders in the trenches. They’ve shared short interviews in an easy-to-read Q&A format to help you create a unique learning experience with your team. You will discuss critical leadership practices as a team, acting as a 12-week springboard for a transforming experience together. The goals and powerful questions provided help you create a safe environment for dialogue, allowing everyone to understand and practice these critical skills. Gather seasoned, new, and future leaders around you to talk and learn from each other. Some of the themes you will cover are: Team-building Authenticity Communication Strengths and weaknesses Self-care Leadership styles Focus Cultivating culture Creativity and more Start your Creatives Talk Experience© today!
Publisher: Eric H Brown
ISBN: 1736759353
Category : Business & Economics
Languages : en
Pages : 183
Book Description
Do you struggle with creating a consistent and structured environment to grow your leaders and leadership pipeline? Creatives Talk Experience is the answer. For new and future leaders, Creatives Talk Experience© is tangible growth, accountability, and life-changing application. This actionable guidebook allows your team to learn from creative leaders in the trenches. They’ve shared short interviews in an easy-to-read Q&A format to help you create a unique learning experience with your team. You will discuss critical leadership practices as a team, acting as a 12-week springboard for a transforming experience together. The goals and powerful questions provided help you create a safe environment for dialogue, allowing everyone to understand and practice these critical skills. Gather seasoned, new, and future leaders around you to talk and learn from each other. Some of the themes you will cover are: Team-building Authenticity Communication Strengths and weaknesses Self-care Leadership styles Focus Cultivating culture Creativity and more Start your Creatives Talk Experience© today!
Creative Acts for Curious People
Author: Sarah Stein Greenberg
Publisher: Ten Speed Press
ISBN: 1984858173
Category : Business & Economics
Languages : en
Pages : 305
Book Description
WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.
Publisher: Ten Speed Press
ISBN: 1984858173
Category : Business & Economics
Languages : en
Pages : 305
Book Description
WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARD • “A delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better.”—Gretchen Rubin, New York Times bestselling author and host of the Happier podcast In an era of ambiguous, messy problems—as well as extraordinary opportunities for positive change—it’s vital to have both an inquisitive mind and the ability to act with intention. Creative Acts for Curious People is filled with ways to build those skills with resilience, care, and confidence. At Stanford University’s world-renowned Hasso Plattner Institute of Design, aka “the d.school,” students and faculty, experts and seekers bring together diverse perspectives to tackle ambitious projects; this book contains the experiences designed to help them do it. A provocative and highly visual companion, it’s a definitive resource for people who aim to draw on their curiosity and creativity in the face of uncertainty. Teeming with ideas about discovery, learning, and leading the way through unknown creative territory, Creative Acts for Curious People includes memorable stories and more than eighty innovative exercises. Curated by executive director Sarah Stein Greenberg, after being honed in the classrooms of the d.school, these exercises originated in some of the world’s most inventive and unconventional minds, including those of d.school and IDEO founder David M. Kelley, ReadyMade magazine founder Grace Hawthorne, innovative choreographer Aleta Hayes, Google chief innovation evangelist Frederik G. Pferdt, and many more. To bring fresh approaches to any challenge–world changing or close to home–you can draw on exercises such as Expert Eyes to hone observation skills, How to Talk to Strangers to foster understanding, and Designing Tools for Teams to build creative leadership. The activities are at once lighthearted, surprising, tough, and impactful–and reveal how the hidden dynamics of design can drive more vibrant ways of making, feeling, exploring, experimenting, and collaborating at work and in life. This book will help you develop the behaviors and deepen the mindsets that can turn your curiosity into ideas, and your ideas into action.
Idea Stormers
Author: Bryan W. Mattimore
Publisher: John Wiley & Sons
ISBN: 1118238702
Category : Business & Economics
Languages : en
Pages : 258
Book Description
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Publisher: John Wiley & Sons
ISBN: 1118238702
Category : Business & Economics
Languages : en
Pages : 258
Book Description
How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Leadership in the Creative Industries
Author: Karen L. Mallia
Publisher: John Wiley & Sons
ISBN: 1119335787
Category : Social Science
Languages : en
Pages : 307
Book Description
A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively. In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literature by exploring the creative leadership practices that are solidly grounded in evidenced-based research. The author includes suggestions for overcoming the challenges associated with leading creative people, and puts to rest many of the current industry misconceptions about leading creatively. This vital resource: Is the first book that highlights the theory and practice of creative leadership skills in the creative industries Includes best practices of leading for creativity, and reveals what encourages creativity and what suppresses it Debunks commonly held myths about leading a creative workforce with evidence-based guidance Contains a wealth of helpful tips, visualizations, callouts from primary research, and anecdotes from recognized thought leaders, to highlight and underscore important principles. Written for academics and students of leadership, those working or aspiring to work in the creative industries, Leadership in the Creative Industries puts the focuses directly on theory and practice of creative leadership in creative fields.
Publisher: John Wiley & Sons
ISBN: 1119335787
Category : Social Science
Languages : en
Pages : 307
Book Description
A groundbreaking book that explores the theory and practice of leading in the creative workplace Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and “noncreative” businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively. In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literature by exploring the creative leadership practices that are solidly grounded in evidenced-based research. The author includes suggestions for overcoming the challenges associated with leading creative people, and puts to rest many of the current industry misconceptions about leading creatively. This vital resource: Is the first book that highlights the theory and practice of creative leadership skills in the creative industries Includes best practices of leading for creativity, and reveals what encourages creativity and what suppresses it Debunks commonly held myths about leading a creative workforce with evidence-based guidance Contains a wealth of helpful tips, visualizations, callouts from primary research, and anecdotes from recognized thought leaders, to highlight and underscore important principles. Written for academics and students of leadership, those working or aspiring to work in the creative industries, Leadership in the Creative Industries puts the focuses directly on theory and practice of creative leadership in creative fields.
Leading Creative Teams
Author: Eleazar Hernández
Publisher: Apress
ISBN: 1484220560
Category : Business & Economics
Languages : en
Pages : 229
Book Description
Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
Publisher: Apress
ISBN: 1484220560
Category : Business & Economics
Languages : en
Pages : 229
Book Description
Learn the skills you must master to assume leadership roles—creative directors, art directors, and advertising managers—on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate and present persuasively to the organization to prove that the team’s creative excellence delivers superior ROI. Award-winning designer and veteran creative director Eleazar Hernández walks you through the creative manager’s skill sets—technical, business, management, and communication. He covers the techniques and tools common to the direction of creative teams in all industries: brainstorming, creative exploration and visual communication tools, internal and client presentations, critiquing, mentoring, and copywriting. Hernández shows how creative directors can apply management and leadership skill sets to different kinds of creative teams found across interactive, graphic design and advertising industries and how they orchestrate methods among team members. He details how creative teams vary in their concepts and principles, composition, objectives, and processes according to their specific industries and project requirements. And he shows you how to shape your career trajectories toward creative management roles in your chosen field. Leading Creative Teams features information on the processes and best practices for ideating, developing, and directing advertising campaigns, graphic design projects, :30 TV spot and :30 radio spots. Drawing on interviews with top creative directors, art directors, and advertising managers, the author explores how the roles of creative team managers are evolving in response to changing technologies and business models. What You'll Learn Learn the technical, business, and management skill sets of creative management Lead and orchestrate teams of creatives Discover tips, tricks, and techniques for creative direction of web, broadcast, and print projects Shape your career trajectory toward creative management Learn the dos and don’ts of creative presentations Who This Book Is For Mid-level and junior creatives—graphic designers, web designers, copywriters, and artists—and ad students who seek information on the specific skills, experience, and credentials they need to qualify for promotion to creative management. The secondary readership is creative directors, art directors, and advertising managers who lead web interactive, design, and advertising creative teams and who develop and direct integrated branding campaigns for corporate clients.
From Underestimated to Unstoppable
Author: Ashley Lamb-Sinclair
Publisher: ASCD
ISBN: 141663150X
Category : Education
Languages : en
Pages : 161
Book Description
In K–12 education, your job title or place of work should not prevent you from offering unique insights and pathways for creating change. You have a voice. Working in education today is to continually be on the precipice of change. However, far too many educators don't recognize the power they have to control and shape that change into what’s best for students. Individual contributions create collective change, and you are an integral part of the change inevitably happening around you. With that in mind, Ashley Lamb-Sinclair invites you to identify and examine your personal leadership style (or change archetype), which includes what motivates you, how you respond to adversity, how you position yourself in the larger story, how you help move that story forward, and how you deal with the unexpected. How do you create change? You might be a * Diplomat if you build relationships and value fairness and integrity. * Champion if you are passionate about a cause and advocate for people and ideals. * Creative if you approach things through novelty and ingenuity. * Storyteller if you are thoughtful, attentive to details, and a clear communicator. * Inventor if you are a forward thinker who operates through free experimentation. * Sage if you are perceptive, insightful, and persuasive. * Investigator if you have an analytical curiosity, ask probing questions, and conduct thorough research. * Guardian if you have compassion for and are drawn to nurture and protect others. Many schools tend to ignore or underestimate the powerful catalysts for change that exist in their buildings. Don't let the change story continue without its most vital character—you! Find the lightning bolts of lasting change only you can wield. Become unstoppable!
Publisher: ASCD
ISBN: 141663150X
Category : Education
Languages : en
Pages : 161
Book Description
In K–12 education, your job title or place of work should not prevent you from offering unique insights and pathways for creating change. You have a voice. Working in education today is to continually be on the precipice of change. However, far too many educators don't recognize the power they have to control and shape that change into what’s best for students. Individual contributions create collective change, and you are an integral part of the change inevitably happening around you. With that in mind, Ashley Lamb-Sinclair invites you to identify and examine your personal leadership style (or change archetype), which includes what motivates you, how you respond to adversity, how you position yourself in the larger story, how you help move that story forward, and how you deal with the unexpected. How do you create change? You might be a * Diplomat if you build relationships and value fairness and integrity. * Champion if you are passionate about a cause and advocate for people and ideals. * Creative if you approach things through novelty and ingenuity. * Storyteller if you are thoughtful, attentive to details, and a clear communicator. * Inventor if you are a forward thinker who operates through free experimentation. * Sage if you are perceptive, insightful, and persuasive. * Investigator if you have an analytical curiosity, ask probing questions, and conduct thorough research. * Guardian if you have compassion for and are drawn to nurture and protect others. Many schools tend to ignore or underestimate the powerful catalysts for change that exist in their buildings. Don't let the change story continue without its most vital character—you! Find the lightning bolts of lasting change only you can wield. Become unstoppable!
Creative Leadership
Author: Charalampos Mainemelis
Publisher: Routledge
ISBN: 1351362275
Category : Business & Economics
Languages : en
Pages : 270
Book Description
There has never been a better time to study, practice, and experience creative leadership. In the fluid and turbulent economic and social environments of the 21st century, creative leadership has become a cardinal force in the creation and evolution of adaptive organizations. In the last two decades, organizational science has witnessed a rapid increase in the number of studies on the nature, skills, and processes of creative leadership. The resulting accumulated body of knowledge has remained for many years dispersed and fragmented across multiple strands of organizational research. This volume seeks to foster the cross-fertilization of scientific knowledge and insight by bringing together authoritative contributions from leading scholars whose work is located in different strands of creative leadership research. Creative Leadership: Contexts and Prospects builds upon a recently introduced multi-context framework that integrates metatheoretically three conceptualizations of creative leadership found in the extant literature: Facilitating employee creativity; Directing the materialization of a leader’s creative vision; and Integrating heterogeneous creative contributions. These three conceptualizations reflect essential differences in the enactment of creative leadership across various collaborative contexts of creative work, and they underlie the intellectual efforts of different research strands. The collection of chapters in Creative Leadership: Contexts and Prospects offers the latest thinking on creative leadership in facilitative, directive, and integrative contexts, and a stimulating set of ideas for crafting the next generation of nuanced theories and empirical studies in the field.
Publisher: Routledge
ISBN: 1351362275
Category : Business & Economics
Languages : en
Pages : 270
Book Description
There has never been a better time to study, practice, and experience creative leadership. In the fluid and turbulent economic and social environments of the 21st century, creative leadership has become a cardinal force in the creation and evolution of adaptive organizations. In the last two decades, organizational science has witnessed a rapid increase in the number of studies on the nature, skills, and processes of creative leadership. The resulting accumulated body of knowledge has remained for many years dispersed and fragmented across multiple strands of organizational research. This volume seeks to foster the cross-fertilization of scientific knowledge and insight by bringing together authoritative contributions from leading scholars whose work is located in different strands of creative leadership research. Creative Leadership: Contexts and Prospects builds upon a recently introduced multi-context framework that integrates metatheoretically three conceptualizations of creative leadership found in the extant literature: Facilitating employee creativity; Directing the materialization of a leader’s creative vision; and Integrating heterogeneous creative contributions. These three conceptualizations reflect essential differences in the enactment of creative leadership across various collaborative contexts of creative work, and they underlie the intellectual efforts of different research strands. The collection of chapters in Creative Leadership: Contexts and Prospects offers the latest thinking on creative leadership in facilitative, directive, and integrative contexts, and a stimulating set of ideas for crafting the next generation of nuanced theories and empirical studies in the field.
Creative Class Revisited, The: New Analytical Advances
Author: Amitrajeet A Batabyal
Publisher: World Scientific
ISBN: 9811267669
Category : Psychology
Languages : en
Pages : 390
Book Description
We are now at a point where 'analytical advances' permit researchers to theoretically and empirically formulate, model, and test many of the ideas pertaining to the working of Richard Florida's 'creative class' in interesting and new ways. The kind of advances we have in mind include, but are not limited to, recent developments in growth theory in economics, improvements in statistics and in regional science that permit researchers to analyze data in novel ways, and progress in computer science that allows researchers to take advantage of, for instance, natural language processing. The objective of this book is to demonstrate how new analytical advances permit one to have a richer and more nuanced understanding of the ways in which the creative class has functioned and the ways in which its abilities can be harnessed for the betterment of society at large.
Publisher: World Scientific
ISBN: 9811267669
Category : Psychology
Languages : en
Pages : 390
Book Description
We are now at a point where 'analytical advances' permit researchers to theoretically and empirically formulate, model, and test many of the ideas pertaining to the working of Richard Florida's 'creative class' in interesting and new ways. The kind of advances we have in mind include, but are not limited to, recent developments in growth theory in economics, improvements in statistics and in regional science that permit researchers to analyze data in novel ways, and progress in computer science that allows researchers to take advantage of, for instance, natural language processing. The objective of this book is to demonstrate how new analytical advances permit one to have a richer and more nuanced understanding of the ways in which the creative class has functioned and the ways in which its abilities can be harnessed for the betterment of society at large.
Creative Confidence
Author: Tom Kelley
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.