Creative (Climate) Communications PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Creative (Climate) Communications PDF full book. Access full book title Creative (Climate) Communications by Maxwell Boykoff. Download full books in PDF and EPUB format.
Author: Maxwell Boykoff
Publisher: Cambridge University Press
ISBN: 1107195381
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Author: Maxwell Boykoff
Publisher: Cambridge University Press
ISBN: 1107195381
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Author: Craig E. Johnson
Publisher: Waveland Press
ISBN: 1478637072
Category : Language Arts & Disciplines
Languages : en
Pages : 592
Get Book Here
Book Description
Leadership: A Communication Perspective has been at the forefront of university and college leadership courses for nearly three decades, providing a compelling, authoritative introduction to leadership as a communication-based activity. The new edition continues the tradition of excellence with an up-to-date treatment of theory and research combined with practical, real-world advice for improving communication competence and leadership effectiveness. Relevant: The authors profile contemporary leaders and organizations like Alibaba’s Jack Ma, Zappos’ Tony Hsieh, Facebook’s Sheryl Sandberg, Uber, The Container Store, Airbnb, Chipotle, the Waffle House, Nordstrom, and Google. Their presentation balances current scholarship and trends with historical perspectives to provide a fuller understanding of the study and practice of leadership. Comprehensive: Leadership and followership are examined in multiple contexts, including organizational leadership, public leadership, and leadership in groups and teams. Topics new to this edition include transcendent followership, the leadership skills approach, team coaching, escalation of commitment, invisible leadership, cultural intelligence, trigger events, and resilience. Full-featured: Self-Assessments measure readers’ perceptions of personal leadership skills, communication style, cultural intelligence, motivation to lead, and more. Case Studies examine leadership situations and pose thoughtful questions that prompt students to apply their experiences and understandings. Research Highlights summarize seminal and recent scholarship. Chapter Takeaways reinforce important concepts and action steps. Application Exercises offer abundant opportunities to explore, practice, and reflect on chapter content. Cultural Connections discuss leadership expectations and behaviors in other cultures. Leadership on the Big Screen correlates chapter concepts with the themes of popular films and documentaries.
Author: Clare Wilkinson
Publisher:
ISBN: 9780719096518
Category : Social Science
Languages : en
Pages : 296
Get Book Here
Book Description
Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
Author: Derek Yates
Publisher: Bloomsbury Publishing
ISBN: 1474239250
Category : Design
Languages : en
Pages : 208
Get Book Here
Book Description
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Author: Krishnaswamy
Publisher: Macmillan
ISBN: 9780230638921
Category :
Languages : en
Pages : 180
Get Book Here
Book Description
Creative English for Communication is a course-book designed for intermediate and undergraduate learners of English. The book provides an interesting new approach to learning English through a wide range of activities that are meaningful, natural, authent
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489
Get Book Here
Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Claire Craig
Publisher: Jessica Kingsley Publishers
ISBN: 0857003011
Category : Health & Fitness
Languages : en
Pages : 218
Get Book Here
Book Description
Providing people with dementia with opportunities to engage in creative activity can play a crucial role in maintaining and enhancing communication, and in reinforcing personhood and identity. This thoughtful book describes how people with dementia, and the people who work with and care for them, can foster and develop a creative approach, and provides rich and varied ideas for creative activities. The authors explore the concept of creativity - what exactly it is, its particular relevance for people with dementia and how to get into the creative 'flow'. They introduce a range of creative art forms, including poetry and story-telling, collage, drama, music-making, photography, textiles and working with wood and metal, and suggest possibilities for employing them in a range of settings, and with people of all abilities. Consideration is given to the practicalities of facilitating such creative work, including how to organise and run sessions, how to involve people with dementia and their carers, and how to reflect upon the experience. Practice examples are included throughout the book, as well as the comments and observations of people with dementia, and many examples of the artwork and poetry the authors have created with people with dementia over the years. Brimming with ideas, suggestions and helpful guidance, this is an essential resource for all those who work with people with dementia, and an inspiring read for people with dementia and their families.
Author: Omar Swartz
Publisher: Peter Lang
ISBN: 9781433107313
Category : Language Arts & Disciplines
Languages : en
Pages : 192
Get Book Here
Book Description
In exploring how John Dewey's notion of a «creative democracy» can be cultivated and advanced through a heightened awareness of the ways in which communication shapes individuals and society, this book helps scholars, activists, and citizens to rethink commonly accepted notions of community in order to imagine new possibilities for social, political, and economic organization - in short, new ways of imagining solidarity and citizenship with others, especially those who languish outside the range of our moral radar.
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
ISBN: 1538101068
Category : Business & Economics
Languages : en
Pages : 369
Get Book Here
Book Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Author: Craig Edward Johnson
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 276
Get Book Here
Book Description
This text targets the synergistic process that includes the symbolic process of creating & our capacity to use symbols to create environments that nurture creativity.
