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Author: Jeannette Woodward
Publisher: American Library Association
ISBN: 0838909760
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.
Author: Jeannette Woodward
Publisher: American Library Association
ISBN: 0838909760
Category : Language Arts & Disciplines
Languages : en
Pages : 209
Get Book Here
Book Description
In this book, the author attacks these and other pressing issues facing today's academic librarians. Her trailbrazing strategies centre on keeping the customer's point of view in focus at all times to help you to integrate technology to meet today's student and faculty needs.
Author: Jeannette A. Woodward
Publisher:
ISBN: 9789746522144
Category : Academic libraries
Languages : en
Pages : 194
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Book Description
"With more and more scholarly content available online and accessible almost anywhere, where does the traditional "brick and mortar" library fit in? In this book Jeannette Woodward attacks this and other pressing issues facing today's academic librarians. Librarians are now faced with marketing to a generation of students who log on rather than walk in, and this book supplies the tools needed to keep customers coming through the door."--BOOK JACKET.
Author: Jeannette Woodward
Publisher: American Library Association
ISBN: 9780838908884
Category : Crafts & Hobbies
Languages : en
Pages : 260
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Book Description
Building libraries on the bookstore model.
Author: Jeannette A. Woodward
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 234
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Book Description
Building libraries on the bookstore model.
Author: Brian Mathews
Publisher: American Library Association
ISBN: 0838909841
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Author: Becky Albitz
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
Providing perspectives of early- and mid-career librarians as well as highly seasoned professionals, this book offers leadership advice that will help academic librarians of all experience levels to surmount the issues they face and overcome new challenges. Academic libraries and librarianship have dramatically evolved in recent years—in everything from their collections and facilities to their relationships with faculty and internal and external partners. These changes demand different mindsets and new skills on the part of librarians. This book explains how the quality of leadership is the key component of successfully implementing innovative service and practices—and as a result, of the success of the library itself. To that end, it offers practical guidelines for implementing leadership principles and achieving success in this evolving culture. Coedited by a team of three highly experienced academic librarians, Leading in the New Academic Library gives actionable advice regarding subjects like helping staff gain new competencies, leading from the middle, and succession planning. The content also addresses hot topics such as the academic library's new role, the integration of IT into library organization and infrastructure, making data-driven decisions, renovating a library space to meet changing user needs, and collaborating with internal as well as external partners.
Author: Bradford Lee Eden
Publisher: Rowman & Littlefield
ISBN: 1442262559
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Implementation of social media strategies, the use of library spaces for collaboration and inspiration, planning events and extravaganzas in the library, librarians as event coordinators and user-centered programming, the delivery of library services through digital engagement, using Instagram to create a library character for the YouTube generation, using workshops to promote digital library services, an examination of the new librarianship paradigm, the process of marketing and constructing a digital collection based on U.S. Highway 89 and the Intermountain West, and how librarians at Loyola University New Orleans have embedded their expertise and practice into their university culture, are the primary topics in this book.
Author: Jeannette Woodward
Publisher: American Library Association
ISBN: 0838911641
Category : Language Arts & Disciplines
Languages : en
Pages : 155
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Book Description
Are libraries extinct? In these times of economic downturn and digital availability, what could provide libraries with a reason for being? In order to provide a vital presence on Facebook and Google+, you must provide a true sense of connection with the library's friends.
Author: Peter Hernon
Publisher: American Library Association
ISBN: 0838913105
Category : Language Arts & Disciplines
Languages : en
Pages : 507
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Book Description
This extensively revised and updated edition explores even further the ways technology influences both the experiences of library customers and the ways libraries themselves can assess those experiences.
Author: Jeannette Woodward
Publisher:
ISBN: 9788170005629
Category : Libraries
Languages : en
Pages : 234
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Book Description
