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Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: Scott McKain
Publisher: Greenleaf Book Group
ISBN: 1608324273
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 0470998229
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Author: Scott McKain
Publisher: Thomas Nelson Publishers
ISBN: 9781595551856
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Author: Scott McKain
Publisher: Thomas Nelson Inc
ISBN: 1418576085
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Free your book! Buying a product tagged "NelsonFree" means you get more than just the hardback book. You also get a free ebook and a free audiobook. Three formats for the price of one! And the freedom to experience your book in more ways than ever before. Can your customers tell the difference between you and the competition? It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain. If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition. Endorsements "In challenging economic times, this is the one book every business owner MUST read. Collapse of Distinction is further evidence that Scott McKain is the premiere business communicator of our time. Not only has Scott produced extraordinary results in his own businesses by adhering to these principles, but he makes it simple for you to do so as well. By following the easily applied concepts from Collapse of Distinction, you will set the standard of excellence for your industry and make your competition irrelevant." -- Joseph Michelli, PhD, speaker, consultant, and author of The Starbucks Experience, The New Gold Standard, and When Fish Fly "Differentiation is not an option in business. In a world where the word 'commodity' has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice." -- Jeffrey Gitomer, author of The Little Red Book of Selling "The primary need today is to constantly present ourselves as different from-and better than-those we compete with! Scott McKain's latest book, Collapse of Distinction, is a must-read for any professional or organization attempting to creatively differentiate from the competition. I predict this book will be a massive hit!" -- Don Hutson, co-author of the #1 New York Times bestseller The One Minute Entrepreneur, and CEO of U. S. Learning "In these uncertain economic times, we need new and refreshing ideas about how to move forward. Scott McKain's Collapse of Distinction may just save our sanity and common sense with his positive approach to business and life itself." -- Joe Bonsall, thirty-five year member of legendary music group, The Oak Ridge Boys, and author of the best-selling book G.I. Joe and Lillie "I could not stop reading...making notes...writing our staff and our suppliers...about the ideas I've learned! (And this was just by the end of Chapter One!) With superb style, storytelling, and rationale, Collapse of Distinction is a distinctive piece of business and personal literature." --Ty Boyd, Founder and Chairman, Executive Learning Systems "If I can't tell the difference between you and your competitor, why should I spend my money with you? The answer to that question is the key to your survival and success. Scott McKain's new book teaches how to answer that question-the right way!" --Larry Winget, television personality and New York Times best-selling author of People Are Idiots and I Can Prove It
Author: Peter Ralston
Publisher: North Atlantic Books
ISBN: 1623172292
Category : Body, Mind & Spirit
Languages : en
Pages : 408
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Book Description
Peter Ralston responds to 150 questions about consciousness from a global spectrum of people striving to grasp the nature of their own selves This illuminating collection of 150 questions and responses between Peter Ralston and a global spectrum of seekers provides a rare and nuanced look at the nature of consciousness and the path to understanding our true selves. Ralston is the author of the groundbreaking trilogy on the existential foundations of the human condition—The Book of Not Knowing, Pursuing Consciousness, and The Genius of Being. Here he has selected inquiries from more than two decades of question-and-answer exchanges with students as they work their way through his communications. The mosaic of viewpoints from an astonishing diversity of real people at all levels of consciousness work yields a narrative that is intricate, wide-ranging, intimate, and emotionally honest. These dialogues expand our understanding of consciousness, test our assumptions, and interrogate the very process of inquiry.
Author: Zeami
Publisher: Columbia University Press
ISBN: 0231139594
Category : Drama
Languages : en
Pages : 525
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Book Description
Annotation Zeami (1363-1443), Japan's most celebrated actor and playwright, composed more than 30 of the finest plays of no drama. He also wrote a variety of texts on theater and performance. This text presents the full range of Zeami's critical thought on the subject.
Author: Mark Bowser
Publisher: Blackstone Publishing
ISBN: 1613397844
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales Hall of Fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student ... and why it doesn’t for the rest. Come along with master storyteller Mark Bowser as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protégé from failure to the heights of sales achievement ... and how you can apply these lessons to your own sales journey.
Author: Jenny S. Z. Eriksson Lundström
Publisher: Springer Science & Business Media
ISBN: 3642316506
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Open innovation increases the profit of companies and organizations via the input and the adoption of new ideas that are transformed into new processes, products, and services. Yet, how do we ensure that adopters of such innovations focus on relevant problems and use appropriate methods? How should we manage open innovation technologies? How can we exploit distributed knowledge and inventions? And how can we promote them successfully on the market? With valuable lessons to be learned from academic research and industrial experiences of e.g. Intel, Nokia, Philips Healthcare, small municipalities, e-learning platforms and user communities, this book focuses on some of the key dimensions of open innovation and open innovation technologies. It is divided into three themes: theme 1 deals with open innovation as it is in use today, including theoretical underpinnings and lessons from related research fields. Theme 2 analyzes the use of open innovation in organizations today in order to extract best practices. Theme 3 presents forward-looking theoretical research as well as practical future uses of open innovation. Each chapter addresses the particular topics by presenting experiences and results gained in real life projects and/or by empirical research, and clearly states its purpose and how readers are supposed to benefit from it. Overall, the objectives of this book are to advance and disseminate research on systematic open innovation, and to make its results available to practitioners. Thus, the intended target audience includes the international academic community, industrial enterprises, and public authorities.
Author: Stella Minahan
Publisher: Routledge
ISBN: 1351147943
Category : Business & Economics
Languages : en
Pages : 594
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Book Description
Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.
Author: Timothy DWIGHT (D.D., President of Yale College.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 904
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Book Description
