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Author: Kip Knight
Publisher:
ISBN: 9780999662342
Category :
Languages : en
Pages : 244
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Book Description
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author: Kip Knight
Publisher:
ISBN: 9780999662342
Category :
Languages : en
Pages : 244
Get Book Here
Book Description
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.
Author: Anthony McLean
Publisher: Practical Guide Series
ISBN: 9781785784712
Category : Persuasion (Psychology)
Languages : en
Pages : 224
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Book Description
Make other people say'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes toyour proposals. A Practical Guide toPersuasion uses psychology,expert advice and practical techniques to teach you how to influence the peoplearound you in an ethical way. Learn how to increase your presence, by knowing when to talk and when tolisten; develop a strategy of success, by preparing, planning and craftingopportunities and make change happen by understanding what drives youraudience.
Author: Zahid Ameer
Publisher: Zahid Ameer
ISBN:
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Unlock successful marketing secrets with "Copywriting for Conversions: Crafting Words that Drive Results." This comprehensive guide dives deep into the art of persuasive copywriting, providing actionable insights and proven strategies to turn your words into powerful conversion tools. Learn how to captivate your audience with attention-grabbing headlines, craft compelling body copy, and create irresistible calls to action that drive real results. Discover techniques to understand your audience, overcome objections, and optimize your copy across various platforms including websites, emails, and social media. Whether you're a seasoned marketer or a budding copywriter, this eBook equips you with the skills to boost engagement, increase conversions, and achieve your business goals. Perfect for digital marketers, content creators, and entrepreneurs looking to enhance their copywriting prowess and achieve measurable success.
Author: Michael Masterson
Publisher:
ISBN: 9780982150009
Category : Target marketing
Languages : en
Pages : 121
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Book Description
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
Author: Neil Krishan Aggarwal
Publisher: Columbia University Press
ISBN: 023154412X
Category : Psychology
Languages : en
Pages : 368
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Book Description
Since the declaration of the War on Terror in 2001, militant groups such as al-Qaeda and the Islamic State have used the internet to disseminate their message and persuade people to commit violence. While many books have studied their operational strategies and battlefield tactics, Media Persuasion in the Islamic State is the first to analyze the culture and psychology of militant persuasion. Drawing upon decades of research in cultural psychiatry, cultural psychology, and psychiatric anthropology, Neil Krishan Aggarwal investigates how the Islamic State has convinced people to engage in violence since its founding in 2003. Through analysis of hundreds of articles, speeches, videos, songs, and bureaucratic documents in English and Arabic, the book traces how the jihadist Abu Musab al-Zarqawi created a new culture and psychology, one that would pit Sunni Muslims against all others after the U.S.-led invasion of Iraq. Aggarwal tracks how Osama bin Laden and al-Zarqawi disagreed over the goal of militancy in jihad before reaching a détente in 2004 and how al-Qaeda in Iraq merged with five other groups to diffuse its militant cultural identity in 2006 before taking advantage of the Syrian civil war to emerge as the Islamic State. Aggarwal offers a definitive analysis of how culture is created, debated, and disseminated within militant organizations like the Islamic State. Psychiatrists, psychologists, and area-studies experts will find a comprehensive, systematic method for analyzing culture and psychology so they can partner with political scientists, policy makers, and counterterrorism experts in crafting counter-messaging strategies against militants.
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
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Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author: Thomas A. Mauet
Publisher: Aspen Publishing
ISBN: 154382532X
Category : Law
Languages : en
Pages : 884
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Book Description
Trial Techniques and Trials, Eleventh Edition
Author: Arabella Lyon
Publisher: Penn State Press
ISBN: 0271069945
Category : Language Arts & Disciplines
Languages : en
Pages : 359
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Book Description
The twenty-first century is characterized by the global circulation of cultures, norms, representations, discourses, and human rights claims; the arising conflicts require innovative understandings of decision making. Deliberative Acts develops a new, cogent theory of performative deliberation. Rather than conceiving deliberation within the familiar frameworks of persuasion, identification, or procedural democracy, it privileges speech acts and bodily enactments that constitute deliberation itself, reorienting deliberative theory toward the initiating moment of recognition, a moment in which interlocutors are positioned in relationship to each other and so may begin to construct a new lifeworld. By approaching human rights not as norms or laws, but as deliberative acts, Lyon conceives rights as relationships among people and as ongoing political and historical projects developing communal norms through global and cross-cultural interactions.
Author: Ms. Shivakashi Sharma
Publisher: RK Publication
ISBN: 8197665745
Category : Bibles
Languages : en
Pages : 304
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Book Description
Professional English is a resource designed to enhance English language skills in professional settings. It covers essential aspects such as business communication, formal writing, presentations, and industry-specific vocabulary, providing practical exercises and examples to help users communicate effectively in the workplace. Suitable for students, professionals, and anyone aiming to improve their business English, the book emphasizes clarity, precision, and proper etiquette in various professional interactions, from emails to meetings and reports, ensuring readers can convey ideas confidently and professionally.
Author: Patrick Owens
Publisher: Patrick Owens
ISBN:
Category : Young Adult Nonfiction
Languages : en
Pages : 30
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Book Description
In today's fast-paced world, where information is consumed at lightning speed, the ability to create compelling online content is invaluable. From blog posts and social media updates to newsletters and website copy, effective online writing can captivate audiences, drive engagement, and even transform readers into loyal followers. The digital landscape offers writers an unparalleled platform to share their voice, but with it comes the challenge of standing out in a sea of content.
