Craft Obsession PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Craft Obsession PDF full book. Access full book title Craft Obsession by Jeff Rice. Download full books in PDF and EPUB format.
Author: Jeff Rice
Publisher: SIU Press
ISBN: 0809335298
Category : Language Arts & Disciplines
Languages : en
Pages : 293
Get Book Here
Book Description
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
Author: Jeff Rice
Publisher: SIU Press
ISBN: 0809335298
Category : Language Arts & Disciplines
Languages : en
Pages : 293
Get Book Here
Book Description
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric—anecdotes, repetition, aggregation, delivery, sharing, and imagery—and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes—such as the first time one had a beer—interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.
Author: Meg Lukens Noonan
Publisher: Scribe Publications
ISBN: 1922072559
Category : Design
Languages : en
Pages : 273
Get Book Here
Book Description
In today’s world of fast fashion, is there a place for a handcrafted $50,000 coat? To answer that question, Meg Noonan unravels the story of the coat’s provenance. Her journey takes readers to the Sydney studio of John Cutler, a fourth-generation tailor who works magic with scissors and thread; to the remote mountains of Peru, where villagers shear vicunas (a rare animal known for its soft fleece); to the fabulous Florence headquarters of Stefano Ricci, the world’s greatest silk designer; to the esteemed French textile company Dormeuil; to the English button factory that makes products out of Indian buffalo horn; and to the workshop of the engraver who made the 18-carat gold plaque that sits inside the collar. These individual artisans and family-owned companies are part of the rich tapestry of bespoke tailoring, which began in 17th-century London. They have stood against the tide of mass consumerism, but their dedication to their craft is about more than maintaining tradition; they have found increasing reason to believe that their way is best — for customers, for the environment, and for the workers involved. Fascinating, surprising, and entertaining, The Coat Route is a timely love song to things of lasting value in our disposable culture.
Author: Kathy Doughty
Publisher: Allen & Unwin
ISBN: 1741960959
Category : Crafts & Hobbies
Languages : en
Pages : 209
Get Book Here
Book Description
Explains how anyone, even those who don't think they are 'creative' can confidently choose colours and patterns to create bold, easy-to-make quilts, perfect for today's busy craftspeople.
Author: Megan Giller
Publisher: Storey Publishing
ISBN: 1612128211
Category : Cooking
Languages : en
Pages : 241
Get Book Here
Book Description
Author Megan Giller invites fellow chocoholics on a fascinating journey through America’s craft chocolate revolution. Learn what to look for in a craft chocolate bar and how to successfully pair chocolate with coffee, beer, spirits, cheese, or bread. This comprehensive celebration of chocolate busts some popular myths (like “white chocolate isn’t chocolate”) and introduces you to more than a dozen of the hottest artisanal chocolate makers in the US today. You’ll get a taste for the chocolate-making process and understand how chocolate’s flavor depends on where the cacao was grown — then discover how to turn your artisanal bars into unexpected treats with 22 recipes from master chefs.
Author: Donovan Conley
Publisher: University Alabama Press
ISBN: 0817359834
Category : Language Arts & Disciplines
Languages : en
Pages : 172
Get Book Here
Book Description
The rhetoric of contemporary food production and consumption with a focus on social boundaries The rhetoric of food is more than just words about food, and food is more than just edible matter. Cookery: Food Rhetorics and Social Production explores how food mediates both rhetorical influence and material life through the overlapping concepts of invention and production. The classical canon of rhetorical invention entails the process of discovering one’s persuasive appeals, whereas the contemporary landscape of agricultural production touches virtually everyone on the planet. Together, rhetoric and food shape the boundaries of shared living. The essays in this volume probe the many ways that food informs contemporary social life through its mediation of bodies—human and extra-human alike—in the forms of intoxication, addiction, estrangement, identification, repulsion, and eroticism. Our bodies, in turn, shape the boundaries of food through research, technology, cultural trends, and, of course, by talking about it. Each chapter explores food’s persuasive nature through a unique prism that includes intoxication, dirt, “food porn,” strange foods, and political “invisibility.” Each case offers new insights about the relations between rhetorical influence and embodied practice through food. As a whole Cookery articulates new ways of viewing food’s powers of persuasion, as well as the inherent role of persuasion in agricultural production. The purpose of Cookery, then, is to demonstrate the deep rhetoricity of our modern industrial food system through critical examinations of concepts, practices, and tendencies endemic to this system. Food has become an essential topic for discussions concerned with the larger social dynamics of production, distribution, access, reception, consumption, influence, and the fraught question of choice. These questions about food and rhetoric are equally questions about the assumptions, values, and practices of contemporary public life.
Author: Jeff Rice
Publisher: SIU Press
ISBN: 080933528X
Category : Cooking
Languages : en
Pages : 293
Get Book Here
Book Description
Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 214
Get Book Here
Book Description
Author: Stephen Walsh
Publisher: Univ of California Press
ISBN: 9780520256156
Category : Art
Languages : en
Pages : 756
Get Book Here
Book Description
Widely regarded the greatest composer of the 20th century, Igor Stravinsky was central to the development of modernism in art. In this revealing volume, the first of two, Walsh follows Stravinsky from his birth in 1882 to 1934.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
Get Book Here
Book Description
