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Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Britta Folmer
Publisher: Academic Press
ISBN: 0128035587
Category : Technology & Engineering
Languages : en
Pages : 558
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Book Description
The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Author: Michael Tunick
Publisher: Oxford University Press
ISBN: 0190936584
Category : Artisans
Languages : en
Pages : 225
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Book Description
"The word artisanal has had a significant impact on the marketing of consumer products. Artisanal labelled products can be found in the shops of true artisans, reflecting a genuine connection between the term and the product. On the other hand, artisanal labelled commodities can also be found on global chains' products, reflecting a disconnect between the term and the manufactured goods. This indiscriminate use has damaged what artisanal means for consumers. A solution to reclaiming the meaning of artisanal or repositioning completely is to focus on the fundamental marketing tools of the 4Ps (product, price, place, promotion), segmentation, targeting and positioning, and branding. Combining these tools can help artisanal producers develop marketing and communications strategies to build meaningful relationships with their target market"--
Author: Kurniawan Arif Maspul
Publisher: Literasi Nusantara Abadi Grup
ISBN: 6238246308
Category : Art
Languages : en
Pages : 106
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Book Description
“Mastering the Craft: A Comprehensive Guide to Becoming a Professional Barista” is an informative book that provides a detailed overview of the skills, knowledge, and qualities required to become a successful barista. The book covers various topics, including coffee brewing and extraction, customer service, business management and operations, marketing and branding, and career development.
Author: Grzegorz Maciejewski
Publisher: BRILL
ISBN: 908686905X
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Author: Emma Bell
Publisher: Routledge
ISBN: 1351795295
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: S. Dorman
Publisher: Wipf and Stock Publishers
ISBN: 1725287463
Category : Biography & Autobiography
Languages : en
Pages : 128
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Book Description
Maine in Winter bears toward the new millennium and beyond, heading into maturity of body, soul, and insight. Here are thoughts and experiences from entries in S. Dorman's everyday winter and reader's journals. Here are themes of snowy twilight since stopping in Maine, just so, at the beginning of her family's first winter in the Northeast--when the Salvation Army came to their rescue, and the in-laws, and their old friend God. After midlife and reflecting on the Big Winter--what is sometimes called Old Age--this book cycles back toward the beginning, to a flight in celebration of the New Year, new life in Maine.
Author: Tim Schenck
Publisher: Fortress Press
ISBN: 1506448240
Category : Religion
Languages : en
Pages : 238
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Book Description
If you're religious about your coffee, you're in holy company. If you like your coffee with a bit of inspiration, a hint of humor, and a dose of insight, you'll enjoy pouring a mug full of java and curling up with Holy Grounds. Popular author and avid coffee drinker Tim Schenck brews just the right blend of the personal and historical as he explores the sometimes amusing and often profound intersection between faith and coffee. From the coffee bean's discovery by ninth-century Ethiopian Muslims to being condemned as "Satan's drink" by medieval Christians, to becoming an integral part of Passover in America, coffee has fueled prayer and shaped religious culture for generations. In Holy Grounds, Schenck explores the relationship between coffee and religion, moving from faith-based legends that have become entwined with the history of coffee to personal narrative. He takes readers on a journey through coffee farms in Central America, a pilgrimage to Seattle, coffeehouses in Rome, and a monastic community in Pennsylvania. Along the way, he examines the power of ritual, mocks bad church coffee, introduces readers to the patron saint of coffee, wonders about ethical considerations for today's faith-based coffee lovers, and explores lessons people of faith should learn from coffeehouse culture about building healthy, authentic community.
Author: Jenny Linford
Publisher: Penguin UK
ISBN: 1846148987
Category : Cooking
Languages : en
Pages : 318
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Book Description
The Missing Ingredient is about what makes good food, and the first book to consider the intrinsic yet often forgotten role of time in creating the flavours and textures we love. Written through a series of encounters with ingredients, producers, cooks, shopkeepers and chefs, exploring everything from the brief period in which sugar caramelises, or the days required in the crucial process of fermentation, to the months of slow ripening and close attention that make a great cheddar, or the years needed for certain wines to reach their peak, Jenny Linford shows how, time and again, time itself is the invisible ingredient. From the patience and dedication of many food producers in fields and storehouses around the world to the rapid reactions required of any home cook at the hob, this book allows us to better understand our culinary lives.
Author: Mansoor Muallim
Publisher: M M Info Care
ISBN:
Category : Business & Economics
Languages : en
Pages : 14745
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Book Description
(Content updated) Agri-Tools Manufacturing 1. Market Overview: The Agri-Tools Manufacturing industry is a vital part of the agriculture sector, providing essential equipment and machinery to support farming operations. Growth is driven by the increasing demand for advanced and efficient farming tools to meet the rising global food production requirements. 2. Market Segmentation: The Agri-Tools Manufacturing market can be segmented into several key categories: a. Hand Tools: • Basic manual tools used for tasks like planting, weeding, and harvesting. b. Farm Machinery: • Larger equipment such as tractors, Plows, and combines used for field cultivation and crop management. c. Irrigation Equipment: • Tools and systems for efficient water management and irrigation. d. Harvesting Tools: • Machinery and hand tools for crop harvesting and post-harvest processing. e. Precision Agriculture Tools: • High-tech equipment including GPS-guided machinery and drones for precision farming. f. Animal Husbandry Equipment: • Tools for livestock management and animal husbandry practices. 3. Regional Analysis: The adoption of Agri-Tools varies across regions: a. North America: • A mature market with a high demand for advanced machinery, particularly in the United States and Canada. b. Europe: • Growing interest in precision agriculture tools and sustainable farming practices. c. Asia-Pacific: • Rapidly expanding market, driven by the mechanization of farming in countries like China and India. d. Latin America: • Increasing adoption of farm machinery due to the region's large agricultural sector. e. Middle East & Africa: • Emerging market with potential for growth in agri-tools manufacturing. 4. Market Drivers: a. Increased Farming Efficiency: • The need for tools and machinery that can increase farm productivity and reduce labour costs. b. Population Growth: • The growing global population requires more efficient farming practices to meet food demands. c. Precision Agriculture: • The adoption of technology for data-driven decision-making in farming. d. Sustainable Agriculture: • Emphasis on tools that support sustainable and eco-friendly farming practices. 5. Market Challenges: a. High Initial Costs: • The expense of purchasing machinery and equipment can be a barrier for small-scale farmers. b. Technological Adoption: • Some farmers may be resistant to adopting new technology and machinery. c. Maintenance and Repairs: • Ensuring proper maintenance and timely repairs can be challenging. 6. Opportunities: a. Innovation: • Developing advanced and efficient tools using IoT, AI, and automation. b. Customization: • Offering tools tailored to specific crops and regional needs. c. Export Markets: • Exploring export opportunities to regions with growing agricultural sectors. 7. Future Outlook: The future of Agri-Tools Manufacturing looks promising, with continued growth expected as technology continues to advance and the need for efficient and sustainable agriculture practices increases. Innovations in machinery and equipment, along with the adoption of precision agriculture tools, will play a significant role in transforming the industry and addressing the challenges faced by the agriculture sector. Conclusion: Agri-Tools Manufacturing is a cornerstone of modern agriculture, providing farmers with the equipment and machinery they need to feed a growing global population. As the industry continues to evolve, there will be opportunities for innovation and collaboration to develop tools that are not only efficient but also environmentally friendly. Agri-tools manufacturers play a critical role in supporting sustainable and productive farming practices, making them essential contributors to the global food supply chain.
Author: Lonely Planet
Publisher: Lonely Planet
ISBN: 1837586934
Category :
Languages : en
Pages : 755
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Book Description
