Craft Coffee PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Craft Coffee PDF full book. Access full book title Craft Coffee by Jessica Easto. Download full books in PDF and EPUB format.
Author: Jessica Easto
Publisher: Agate Publishing
ISBN: 1572848049
Category : Cooking
Languages : en
Pages : 191
Get Book Here
Book Description
“Build a better brew by mastering 10 manual methods, from French Press to Chemex, with this comprehensive guide.” —Imbibe Magazine Named a top food & drink book of 2017 by Food Network, Wired, Sprudge, and Booklist This comprehensive but accessible handbook is for the average coffee lover who wants to make better coffee at home. Unlike other coffee books, this one focuses exclusively on coffee—not espresso—and explores multiple pour-over, immersion, and cold-brew techniques on 10 different devices. Thanks to a small but growing number of dedicated farmers, importers, roasters, and baristas, coffee quality is at an all-time high. But for nonprofessionals, achieving café quality at home can seem out of reach. With dozens of equipment options, conflicting information on how to use that equipment, and an industry language that, at times, doesn’t seem made for the rest of us, it can be difficult to know where to begin. Craft Coffee: A Manual, written by a coffee enthusiast for coffee enthusiasts, provides all the information readers need to discover what they like in a cup of specialty coffee—and how to replicate the perfect cup day after day. From the science of extraction and brewing techniques to choosing equipment and deciphering coffee bags, Craft Coffee focuses on the issues—cost, time, taste, and accessibility—that home coffee brewers negotiate and shows that no matter where you are in your coffee journey, you can make a great cup at home. “Engaging and fun . . . I really can’t recommend Craft Coffee: A Manual enough. If you’re even mildly curious about brewing coffee at home, it’s absolutely worth a read.” —BuzzFeed
Author: Jessica Easto
Publisher: Agate Publishing
ISBN: 1572848049
Category : Cooking
Languages : en
Pages : 191
Get Book Here
Book Description
“Build a better brew by mastering 10 manual methods, from French Press to Chemex, with this comprehensive guide.” —Imbibe Magazine Named a top food & drink book of 2017 by Food Network, Wired, Sprudge, and Booklist This comprehensive but accessible handbook is for the average coffee lover who wants to make better coffee at home. Unlike other coffee books, this one focuses exclusively on coffee—not espresso—and explores multiple pour-over, immersion, and cold-brew techniques on 10 different devices. Thanks to a small but growing number of dedicated farmers, importers, roasters, and baristas, coffee quality is at an all-time high. But for nonprofessionals, achieving café quality at home can seem out of reach. With dozens of equipment options, conflicting information on how to use that equipment, and an industry language that, at times, doesn’t seem made for the rest of us, it can be difficult to know where to begin. Craft Coffee: A Manual, written by a coffee enthusiast for coffee enthusiasts, provides all the information readers need to discover what they like in a cup of specialty coffee—and how to replicate the perfect cup day after day. From the science of extraction and brewing techniques to choosing equipment and deciphering coffee bags, Craft Coffee focuses on the issues—cost, time, taste, and accessibility—that home coffee brewers negotiate and shows that no matter where you are in your coffee journey, you can make a great cup at home. “Engaging and fun . . . I really can’t recommend Craft Coffee: A Manual enough. If you’re even mildly curious about brewing coffee at home, it’s absolutely worth a read.” —BuzzFeed
Author: Britta Folmer
Publisher: Academic Press
ISBN: 0128035587
Category : Technology & Engineering
Languages : en
Pages : 558
Get Book Here
Book Description
The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions
Author: Grzegorz Maciejewski
Publisher: BRILL
ISBN: 908686905X
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany
Author: Emma Bell
Publisher: Routledge
ISBN: 1351795295
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Kurniawan Arif Maspul
Publisher: Literasi Nusantara Abadi Grup
ISBN: 6238246308
Category : Art
Languages : en
Pages : 106
Get Book Here
Book Description
“Mastering the Craft: A Comprehensive Guide to Becoming a Professional Barista” is an informative book that provides a detailed overview of the skills, knowledge, and qualities required to become a successful barista. The book covers various topics, including coffee brewing and extraction, customer service, business management and operations, marketing and branding, and career development.
Author: Edward F. Fischer
Publisher: Univ of California Press
ISBN: 0520386957
Category : History
Languages : en
Pages : 305
Get Book Here
Book Description
"This book takes a behind-the-scenes look at the world of Third Wave coffee to uncover what makes a great coffee. Traders stress the material conditions of terroir and botany, but just as important are the social, moral, and political values that farmers, roasters, and consumers attach to the beans. Third Wave roasters earnestly pursue a craft, searching for new flavors, while smallholding Maya farmers in Guatemala see coffee as part of a cycle of agricultural regeneration, as well as a source of extra income. This book connects the quest for quality among Third Wave tastemakers in the United States to the lives and internet-fueled aspirations of Maya producers, showing how profits are made by artfully combining coffee's material and symbolic qualities"--
Author: Garrett W. Potts
Publisher: Routledge
ISBN: 1000577775
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
Amidst the exponentially growing interest in "work as a calling," contemporary discussions have taken an individualistic turn away from the earlier prosocial character that once marked this orientation to work. Now, discussions about "work as a calling" mostly prioritize personal fulfilment via the pursuit of deeply "meaningful work." Excessive focus has been placed on the experience of meaningful work in ways that are detached from the genuinely good workplace ends that allow for such a meaningful experience to ensue. This book provides a novel paradigm for reimagining the idea of "work as a calling," which serves as a corrective that better supports the individuals’ search for meaning and their contribution to the common good, arguing that the two go hand in hand, and so they cannot be separated. Thus, the key idea captured herein is not simply that scholars have misunderstood the very notion of "work as a calling" by implying that it is essentially just synonymous with meaningful work, but, even more importantly, the point is that scholars and laypersons alike often fail to realize how true meaning ensues as a result of a genuine concern for contributing to human flourishing and the common good through one’s work. Providing a new perspective on "work as a calling" by examining the issue from the perspective of morality rather than self-actualization, this volume will be of interest to researchers, academics, professionals, and students in the fields of business ethics, management, leadership, and organizational studies.
Author: David Linley
Publisher: OH
ISBN: 1804530115
Category : Design
Languages : en
Pages : 256
Get Book Here
Book Description
Britain is one of a triumvirate of nations - the others being France and Italy - that is revered globally for its fine craftsmanship and heritage skills. However, while France is wedded to the continuation of 17th- and18th-century master craftsmanship and Italy is focused on particular materials, notably leather working and stone working, Britain is uniquely able to both look back and move forward where craft is concerned. Nowhere else will you find true excellence and mastery of a craft coupled with such innovation and eye for design. Craftsmanship in Britain is neither dying nor dead, but is a continuing and exciting exploration of process, materials and ideas spanning architecture, interiors, fashion and art. Cool, Calm and Collected introduces the vast array of British craft, from the craftspeople who keep the heritage alive, such as Savile Row tailors and stained-glass makers, to crafts on the edge of extinction - clog makers, damask weavers - and urban craft, artists and more. Illustrated throughout with stunning shots of the finished products, to behind-the-scenes images in studios and workshops or craftspeople at work, this timely publication celebrates the bespoke craft skills of Britain as a global force, and will hopefully inspire a new generation to seriously consider a professional life in craft.
Author: Jeanette Maw McMurtry
Publisher: Entrepreneur Press
ISBN: 161308479X
Category : Business & Economics
Languages : en
Pages : 212
Get Book Here
Book Description
Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace. Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a well-defined, adaptable business and product aligned with the current environment and trends. This book aims to equip you with practical insights into how consumers select brands, cultivate loyalty, and execute effective marketing strategies, even as a team of one. You'll discover how to: Define your value and distinguish your brand in the marketplace. Comprehend the trends, attitudes, and purchase criteria influencing your customers. Gain insights into the psychology driving consumer behavior and choices. Develop and implement a marketing plan to achieve revenue goals. Create engaging content and optimize digital advertising strategies. This book caters to entrepreneurs aiming to establish a standout business, grasp customer psychology, and generate tangible revenue using effective marketing techniques tailored to your business.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Cooking
Languages : en
Pages : 92
Get Book Here
Book Description
**Dive into the all-encompassing guide to transforming your kitchen and diet "The Empowered Cook"! Experience a culinary awakening that will steer you towards autonomy in the heart of your home—the kitchen.** Are you yearning to unravel the secret to a self-sufficient kitchen where processed foods take a back seat? Seek no further! "The Empowered Cook" is your comprehensive blueprint, encompassing 16 rich chapters that combine the age-old wisdom of whole food preparation with contemporary, sustainable practices. Embark on an enlightening journey into "The Philosophy of the Self-Sufficient Kitchen," where the principles of cooking from scratch marry sustainability—with a goal to infuse pleasure into every meal. Next, fortify your culinary foundation as you navigate the "Basics of a Self-Sufficient Kitchen," exploring the must-haves for a complete pantry, getting acquainted with essential flavors, and mastering storage techniques. Delight in "Whole Foods Selecting and Preparing Natural Ingredients," where the path from garden to table is demystified. Embrace the art of "Mastering Fundamental Cooking Techniques," encompassing the craftsmanship of baking bread to unlocking the nutritional powerhouse of fermentation. Strategically map your food endeavors with "Batch Cooking and Meal Planning," ensuring that your efforts sustain not just your appetite but also the environment. Plant your own seeds of change when venturing "From Garden to Kitchen," discovering the rewards of growing your own ingredients—even if urban settings challenge you. Excite your wanderlust with "Foraging Discovering Nature’s Wild Bounty," safely identifying and incorporating nature’s gifts. Evoke tradition and reduce waste with "Nose-to-Tail and Root-to-Stem" cooking, where every morsel finds its place. Your preserved provisions will come alive in "The World of Pickling and Canning," and follow it up with timeless "Traditional Baking" practices. Ambitious proteins, from beans to responsibly-sourced meats, grace your table in "The Power of Proteins" chapter. Travel through tastes in "International Flavors," where global cuisines infuse your meals with diversity and excitement. "The Self-Sustainable Diet" prioritizes your well-being, delivering nutritional harmony without sacrificing flavor. And what's a grand feast without "Hearty Homestyle Meals"? Reclaim comforting classics with innovative twists. As you near the close of this journey, indulge in "Sweet Endings," where desserts aren't just treats—they're wholesome experiences. Finally, clink glasses and your "Beverages," from morning brews to moonlit concoctions, all crafted with your hands. "The Empowered Cook" offers not just recipes, but a transformative lifestyle. Your kitchen will become a sanctuary of taste, health, and independence—a place where every ingredient tells a story and every meal is a testament to sustainability. Embrace the culinary empowerment that awaits. Bon Appétit!
