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Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 9390211646
Category : Business & Economics
Languages : en
Pages : 547
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Book Description
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 9390211646
Category : Business & Economics
Languages : en
Pages : 547
Get Book Here
Book Description
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Author: Michael Mathiesen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530029167
Category :
Languages : en
Pages : 118
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Book Description
Computer code and human code found inside the DNA molecule that is the core of every cell in our bodies are practically identical in what they attempt to accomplish. The only difference between the two types of code is that human code also includes the instructions to replicate the individual while the computer code has no such instruction set yet. When they do, this will give rise to many of the Science Fiction scenarios where some form of Artificial Intelligence attempts to take over the world and eliminate all humans as inferior pests. In my previous book - one that should be read prior to this one - The Origin Of Creation, we prove that human code is special in other ways too. Human code can find its origins all the way back to The Big Bang- what I call 'The Big Birth' - because there was no real 'Bang' that made the universe, although there may have been a deep 'Cry'. The next thing that happens after the incredible explosion of The Big Birth is the creation of the Code of Life - only at this point in time, it's really the Super-Code, the code that will determine where everything will snap into place in our universe and that includes where our own individual life codes will come in to play. Cracking the code details how easy it is to learn enough about your code of life so that you can crack it and alter it to suit your real goals or purpose in life. When you realize how your own code is connected to everything else, how simple the basic construction is and how to find your algorithm, then the true focus, meaning and the music of your life can arise up out of nowhere and you will finally know the truth about nearly everything that was before - a mystery. in Genetics research we call this EpiGenetics where it has been known for years that changing one's attitudes about certain subjects can in turn change one's actual genetic code. People are able to cure diseases and accomplish the most miraculous things by merely thinking with such intensity and focus that their own code of life must be altered to take up the changes in personality. Simple techniques are taught in this book that make it possible for anyone to accomplish what only great saints and mystics have been able to accomplish before. Today, we have all the information we need to locate the genes that present us with nearly every event in our lives. The way to change our course through the heavens is simply to know the fabric of the heavens, then code one's pathway through it so that our survival is assured.
Author: Munish Chandel
Publisher: Munish Chandel
ISBN: 1304698653
Category : Computers
Languages : en
Pages : 259
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Book Description
240+ Real Java Interview Questions on Core Java, Threads and Concurrency, Algorithms, Data Structures, Design Patterns, Spring, Hibernate, Puzzles & Sample Interview Questions for Investment Banks, HealthCare IT, Startups, Product and Service based companies. This book is ideal if you are preparing for Java Job Interview in Indian Market.Topics Covered in eBook Core Java (Collections, Concurrency & multi-threading, Lambda, Stream & Generics) Hibernate & Spring Problems Object Oriented Design Problems. Data structure and Algorithm problems This book tries to fill in the knowledge gaps for Java developers appearing for interviews in investment banking domain (RBS, BlackRock, UBS, Morgan Stanley, CitiGroup, Credit Suisse, Barclays Capital, Goldman, J.P. Morgan, Bank of America & Nomura, HSBC), product company (Oracle, Adobe, Markit), or service sector companies (Wipro, Infosys, HCL, Sapient, TCS). This book contains collection of Java related questions which are considered important for the interview preparation. A fair try has been given to address the Question, otherwise references has been provided for in depth study.
Author: Andre Camelli
Publisher:
ISBN: 9780998896359
Category :
Languages : en
Pages :
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Book Description
Learn how to quickly unlock the hidden power of healing, vitality, energy, mental clarity, and longevity with these simple principles.
Author: Jacob Goldenberg
Publisher: Cambridge University Press
ISBN: 0521859050
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
Unlocks the secret of inventing new creative campaigns and presents practical tools to allow quick production of successful creative ideas.
Author: Dr Athena Abell
Publisher: Independently Published
ISBN:
Category : Health & Fitness
Languages : en
Pages : 0
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Book Description
"Dr. Athena Abell's book titled 'Cracking the Genetic Code' shows us the secrets of your genetic blueprint." Dr. Abell walks you through the difficult process of identifying your unique genetic signature in this breakthrough book, allowing you to make educated and individualized food and lifestyle choices. This thoughtfully created resource combines scientific knowledge with practical ideas, giving a road map for maximizing your well-being by harnessing your genetic information. Learn how your genes impact your health, diet, and lifestyle choices, and obtain useful insights into developing a personalized strategy that is compatible with your genetic make-up. Dr. Abell's authoritative voice in the field assures that 'Cracking the Genetic Code' is more than simply a book; it's a transformational guide that will change the way you think about your health. Don't pass up this chance to influence your genetic destiny. Place your orders today and start living a better, more tailored lifestyle. The book 'Cracking the Genetic Code' by Dr. Athena Abell is the secret to realizing your greatest potential."
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 1780
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Book Description
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 9395039523
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age
Author: Mick Goodrick
Publisher: Berklee Press Publications
ISBN: 9780876391280
Category : Music
Languages : en
Pages : 0
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Book Description
Jazz guitarist Goodrick teams with Miller to explain his system of Generic Modality Compression, a way of studying harmony which allows guitarists to discover fresh and unusual chord voicings. With an introduction and appendix.
Author: Subba Rao Chaganti
Publisher: BSP Books
ISBN: 8197252025
Category : Business & Economics
Languages : en
Pages : 1182
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Book Description
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies