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Author: Limesh Parekh
Publisher: Notion Press
ISBN: 1637454694
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.
Author: Limesh Parekh
Publisher: Notion Press
ISBN: 1637454694
Category : Business & Economics
Languages : en
Pages : 164
Get Book Here
Book Description
COVID has changed the game for all of us. It has forcefully fast-forwarded everyone into a digital era. Now, we have no other choice but to adopt technology to run our businesses. Although small businesses are agile to adopt changes, sometimes adopting technology can be challenging. Three friends – Anubhav, Jagdeep and Irshad – are running different businesses of different sizes in various industries. One of them already bought and failed CRM and the others still thinking of buying one. Liladhar Shastri, their class-mate, guides them through this bumpy but exciting journey of making a decision and actually buying CRM, then implementing it, solving user adoption problems and growing their business with CRM. I am sure you will find answers on their journey. If you have not yet thought of implementing CRM or you are in the process of buying one or you have already purchased it and struggled, I am sure Cracking the CRM Code will help you. This book will be specifically useful for business owners, sales managers and sales team leaders. CRM sellers and consultants will find useful insights into customer behavior and their CRM buying process. It will help them sell better.
Author: Jason Jordan
Publisher: McGraw Hill Professional
ISBN: 0071769617
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Boost sales results by zeroing in on the metrics that matter most “Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.” —Arthur Dorfman, National Vice President, SAP “Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.” —Mike Nathe, Senior Vice President, Essilor Laboratories of America “The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field—and this book tells how do to that in an easy-to-understand, actionable manner.” —Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions “There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.” —Bob Kelly, Chairman, The Sales Management Association “A must-read for managers who want to have a greater impact on sales force performance.” —James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University “This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!” —Anita Abjornson, Sales Management Effectiveness, Abbott Laboratories About the Book: There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed? Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover: The five critical processes that drive sales performance How to choose the right processes for your own team The three levels of sales metrics you must collect Which metrics you can “manage” and which ones you can’t How to prioritize conflicting sales objectives How to align seller activities with business results How to use CRM to improve the impact of coaching As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.” Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
Author: Mike Bugembe
Publisher:
ISBN: 9781781333334
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Every organisation needs to do something with data to remain competitive. You can hire the most technically competent team, pay for all the top technology, build the most sophisticated algorithms, and yet still fail to see value from data. This book introduces the leadership keys to enable you to meet your strategic objectives.
Author: Max Fatouretchi
Publisher: Packt Publishing Ltd
ISBN: 1789531233
Category : Computers
Languages : en
Pages : 361
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Book Description
This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches
Author: John Bly
Publisher: Ali Goble
ISBN: 159932427X
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Mergers and Acquisitions can seem daunting to entrepreneurs, but it doesn't have to be. Growth through M&A is a simple process that can yield huge rewards if the numbers work, if the company is a good match, and if you are willing to accept some risk. Perhaps the most important aspects of M&A are having the desire, strategy, and structure to make it happen - if you have that then you can take your company to new heights with explosive growth and a minimum amount of money down. This book serves as a guide to effectively find good deals for entrepreneurial businesses in the 1 to 30 million dollar range. It provides a blueprint for how to tackle issues such as determining whether it's a good fit, due diligence, structuring the deal, valuation, tax issues, and how to land the perfect catch. For M&A to succeed, these matters must be addressed first. John will show you ways to find potential spots for rapid growth and accomplish, on a smaller level, what the bigger companies do. By breaking M&A down into approachable elements, you will find that your entire outlook on the topic will be transformed.
Author: Iman Bayatra
Publisher: Packt Publishing Ltd
ISBN: 183763243X
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics Key Features Sharpen your product marketing skills to make an impact within your organization Unlock deeper insights through real-world examples to shape product development and drive exponential growth Discover product marketing strategies, templates, and frameworks in this one-stop guide Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you’ll learn how to bridge the gap between your product and the market to meet customer needs effectively. Equipped with a comprehensive understanding of product marketing and its key functions—inbound and outbound strategies—you’ll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market. This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation. Next, you’ll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You’ll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value. By the end of this book, you’ll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.What you will learn Understand the power of product marketing as you explore inbound and outbound strategies Leverage customer data to uncover insights and fuel innovation Develop impactful messaging to capture your audience’s attention Discover key strategies in customer segmentation and how to build buyer personas Examine each stage of the GTM plan and identify winning strategies Apply the right tactics at each stage of the customer journey to drive product adoption Ensure internal and external stakeholders buy-in to create value Who this book is forIf you’re a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.
Author: Siddharth Sehgal
Publisher: Pendown Press Powered by Gullybaba Publishing House Pvt. Ltd.
ISBN: 9355543247
Category : Business & Economics
Languages : en
Pages : 43
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Book Description
The book is a practical and easy-to-implement guide for Salesforce users. With the 100% result giving unique Communication 4.2 Framework, this book will help build deeper relationships with your customers. It will show you how to Capture 2X More Leads, Create Quality Appointments, and Close 4X more Sales at supersonic speed with minimum investments.
Author: Prayukth K V
Publisher: BPB Publications
ISBN: 9389898560
Category : Computers
Languages : en
Pages : 366
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Book Description
Learn how to work towards making the most out of a career in emerging tech Ê KEY FEATURESÊ Understand the core concepts related to careers in emerging tech. Learn innovative, exclusive, and exciting ways to design a successful career in ET. Reduce your learning curve by examining the career trajectories of eminent ET professionals. Ways to evolve and adapt to changing ET paradigms. Practical perspective from the field. DESCRIPTIONÊÊ Cracking the emerging tech code will help you attain your Emerging Technology (ET) career goals faster without spending years in committing avoidable mistakes, recovering from them, and learning things the hard way. You can apply practical tips in areas such as improving your ability to craft market-friendly use cases and evolving a solution approach in new and diverse tech or business environments, to propel forward your career in strategic and proactive ways. It outlines ways in which you can explore and capitalize on hidden opportunities while working on important career aspects. The anecdotes and solutions provided will aid you in getting an inside out view to reduce your learning curve. This book will help you in gaining both magnitude and direction in your ET career journey and prevent you from getting overwhelmed or pinned down by the forces of ET. Authored by an ET professional, this book will take you through a series of steps to deepen your understanding of the forces that shape oneÕs ET career and successfully dealing with them. It also helps bust myths, addresses fallacies, and common misconceptions that could harm oneÕs career prospects. There are also practical and easy-to-adopt tips, methods, tracking mechanisms, and information that will improve career standing and professional growth. This book makes it easy for you to enhance your employability and job market relevance so that you can sprint towards a rewarding career. ÊÊ WHAT YOU WILL LEARNÊ Through this book, you will connect with ways and means to build a strong and rewarding emerging tech career. You will be able to work on identifying the right technology and employer, enhancing employability and differentiation in the job market, addressing challenges and connecting with enablers, accurate growth strategies and execution principles. Ê Ê WHO IS THIS BOOK FORÊ This book is for current and aspiring emerging tech professionals, students, and anyone who wishes to understand ways to have a fulfilling career in emerging technologies such as AI, blockchain, cybersecurity, IoT, space tech, and more. TABLE OF CONTENTS 1. Introduction 2. The best ET for me and some myth bursting 3. Getting prepared and charting a roadmap 4. Identifying the requirements and getting help 5. Dealing with headwinds and drawing a career change action plan 6. Building an ET friendly rsum and finding the right employer 7. Getting hired through social media 8. Job search 9. Impressing the emerging tech jury 10. The secret sauce 11. Becoming a thought leader 12. Measuring success and making course corrections 13. Drawing the two-year plan 14. Building your leadership capabilities 15. To start-up or not? 16. Communications skills: getting it right 17. Building a personal brand 18. Post-script
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Unlock the Secret to Financial Success with "Money-Making Magic" Are you ready to transform your business and skyrocket your revenue? In the dynamic world of entrepreneurship, the key to lasting success is understanding and meeting the needs of your customers. "Money-Making Magic: Cracking the Code to Customer Needs" is your ultimate guide to achieving unprecedented financial prosperity by putting your customers at the heart of your business. This groundbreaking book takes you on a journey through the art and science of customer-centric wealth creation. From the very basics of building strong customer relationships to advanced strategies that will set you apart in your industry, this comprehensive guide leaves no stone unturned. Discover the magic of: 🌟 Creating Genuine Value: Learn how to go beyond transactional interactions and forge deep connections with your customers. Understand what truly matters to them and deliver unparalleled value. 🌟 Mastering Customer Loyalty: Cultivate unwavering loyalty that transcends price points and competition. Explore the psychology behind customer behavior and uncover the secrets to long-term relationships. 🌟 Network Marketing Excellence: Leverage the power of networking and network marketing to expand your reach and influence. Turn connections into thriving revenue streams. 🌟 Digital Marketing Domination: Harness the digital landscape to maximize your online presence. Craft compelling content, employ cutting-edge digital strategies, and watch your business flourish in the digital age. 🌟 Persuasive Communication: Master the art of persuasion ethically, winning over customers with effective communication that resonates and convinces. 🌟 Global Expansion: Explore the possibilities of taking your business global and tapping into new markets. Adapt and thrive in an ever-evolving global economy. "Money-Making Magic" isn't just another business book; it's your roadmap to financial prosperity. Whether you're an aspiring entrepreneur or a seasoned business owner, this book equips you with the tools, insights, and strategies to turn customer needs into boundless opportunities. Don't miss out on this transformative journey to unlock the true magic of financial success. Your business deserves to thrive, and "Money-Making Magic" is your key to making it happen. Get your copy today and start your journey towards unparalleled wealth and success. Prepare to be spellbound by the possibilities, as you witness the money-making magic unfold before your eyes.
Author: Javier Montes
Publisher: Lulu.com
ISBN: 1483461149
Category : Biography & Autobiography
Languages : en
Pages : 186
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Book Description
If you look up "communication gap" in the dictionary, it may as well have a picture of a baby boomer trying to talk to a millennial. These younger workers born from 1980 to 2000 are the largest population in the United States, and they make up a huge portion of the workforce. But all too often, older workers view millennials as entitled or unmotivated. Javier Montes puts those notions to rest in this guide to leveraging the talents of millennials to achieve business objectives. By investing time and effort into training and developing millennials, he's built multiple companies while learning new things along the way. After reading this book, you'll be equipped to: improve the way you attract, manage, and retain millennials; use technology to make business processes more efficient; thrive in a world built around instant gratification; and reward younger workers with what they value most.
