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Author: Carole Kratz
Publisher:
ISBN: 9780911104622
Category : House & Home
Languages : en
Pages : 146
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Book Description
Author: Carole Kratz
Publisher:
ISBN: 9780911104622
Category : House & Home
Languages : en
Pages : 146
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Book Description
Author: Monle Lee
Publisher: Psychology Press
ISBN: 9780789023001
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: David Duke
Publisher: Diest Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
This is a book about discounts and how they can help you with saving money. It will cover all the good, bad and ugly sides of sales deals. You'll get acquainted to why stores offer goods at reduced cost as well as how to see the difference between real bargains and offers that can actually make you lose your hard-earned money.
Author: Belch
Publisher: McGraw Hill
ISBN: 0077170474
Category : Business & Economics
Languages : en
Pages : 881
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Book Description
Ebook: Advertising and Promotion
Author: Larry Percy
Publisher: Oxford University Press, USA
ISBN: 0199605580
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Author: Alexander Chernev
Publisher: Cerebellum Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Incentives are inducements that aim to enhance the value of an offering by increasing its benefits or, more frequently, by reducing its costs. The ultimate goal of incentives is to incite action on the part of the company’s target customers, collaborators, and employees. Because they typically are used to increase sales volume, incentives are often referred to as sales promotions. The key aspects of designing and managing incentives are the focus of this note. The discussion of managing incentives is complemented by an in-depth overview of sampling as a promotional tool and an outline of the game-theory view of sales promotions. This note is an excerpt (Chapter 13) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Author:
Publisher: Turner Publishing Company
ISBN: 1620459329
Category : Health & Fitness
Languages : en
Pages : 112
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Book Description
Shop smart with America's foremost nutrition experts. The American Dietetic Association takes you aisle-by-aisle through the supermarket, showing you how to make informed decisions about the food you buy for yourself and your family. Not just a guide to low-fat and fat-free items, this book gives you tips on reading labels and choosing foods that best fit your healthy eating plan following the ADA philosophy that all foods can fit. Learn the nutritional differences between fresh, frozen, and canned vegetables; how to compare presweetened, wholegrain, granola, and hot cereals; how to find the freshest seafood; and more! This handy guide also provides tips on food safety and stretching your grocery dollars.
Author: Nick Jones
Publisher: Wolters Kluwer
ISBN: 0735580669
Category : Law
Languages : en
Pages : 1268
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Book Description
In recent years, there have been many changes to the construction industry's standard form contracts, including the American Institute of Architects (AIA) and Engineer Joint Contract Documents Committee (EJCDC) documents. Additionally, a new family of contract documents, known as Consensus DOCS was created by agreement among various construction contractor, subcontractor, owner, and surety trade associations" " "Alternative Clauses to Standard Construction Contracts, Third Edition" provides instant access to amendments to AIA, AGC, EJCDC and Consensus DOCS for owners, architects and contractors. This unique resource covers all major documents in use throughout the construction industry and enables you to compare between the different documents. It delivers practice-proven amendments clause-by-clause. It tells you specifically what to insert and delete in order to reach the ends your client desires. And it goes so deep, it even covers contractors amendments for agreements with subcontractors. While it is absolutely essential to stay current with these standard agreements, it is imperative that everyone involved in negotiating and drafting construction contracts also have access to practice-proven modifications that strengthen the language on behalf of clients. If the other parties to your agreement have access to this book--and you don't--you're placed at a significant disadvantage every step of the way. Let the experts from Smith, Currie & Hancock provide you with invaluable support when negotiating or drafting construction contracts.
Author: Charles W. Lamb
Publisher: Cengage AU
ISBN: 0170411761
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.
Author: Robert Liljenwall
Publisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
