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Author: Xianya Xu
Publisher: Altralinea Edizioni
ISBN: 8894869113
Category : Art
Languages : en
Pages : 250
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Book Description
Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum’s identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.
Author: Xianya Xu
Publisher: Altralinea Edizioni
ISBN: 8894869113
Category : Art
Languages : en
Pages : 250
Get Book
Book Description
Corporate Museum has experienced more than one hundred years of growth, and it has become a significant member of the museum-associated universe because of its unique character. Meanwhile, the commercialization and multiplicity of the public museum have blurred the discrepancies between them. Many corporate museums are currently popular cultural tourist sites and representations of regional identities. By depicting an image of a corporate museum’s identity, this book critically investigates the design features of this type of museum, deriving insights from an examination of both its public presentation and its corporate task. It aims to present a basic overview of the corporate museum, including its history, in order to better examine the subject in an appropriate context. With the help of multi-interface examination of selected cases, this book intends to flesh out that the corporate museum serves both a commercial nature and also the public interest.
Author: Tammy S. Gordon
Publisher: Rowman & Littlefield
ISBN: 9780759119352
Category : Architecture
Languages : en
Pages : 176
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Book Description
Private History in Public examines history exhibits in small community museums and non-museum settings like bars, churches, and barbershops and argues that these exhibits promote dialogue on historical topics by engaging visitors with individualized perspectives.
Author: Ruth Rentschler
Publisher: Routledge
ISBN: 1136377433
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts.
Author: Sinclair Goodlad
Publisher: Routledge
ISBN: 1134674554
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Museum Volunteers is a practical handbook on the use of volunteers as interpreters within museums. Drawing on key examples of outstanding practice from the UK and North America, this book forms a unique resource on volunteerism. This book: * reviews research on the changing priorities of museums * examines a form of volunteering that has provided benefits to all participants in an activity similar to museum interpretation - student tutoring * describes and analyses the strengths of five exceptional volunteer programmes in Canada and the USA * reports the finding of five volunteer programmes set up and managed by the authors in the Science Museum, London * examines the development process of the pilot studies and the consequent establishment of a permanent volunteer programme in the Science Museum, London * discusses the mutual benefits that volunteer programmes can bring to museums and volunteers * offers suggestions on the practical day-to-day management and administration of volunteers. This book is essential reading for anyone involved with the management and administration of a museum, or, is thinking of offering their services to a museum as a volunteer.
Author: Thejendra Sreenivas
Publisher: Universal-Publishers
ISBN: 9781581125696
Category : Humor
Languages : en
Pages : 112
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Book Description
Management and Business sections of all bookstores are usually filled with hundred and hundreds of serious business books. An employee of today's modern, high-pressure corporate life will find very few books written on the lighter and satirical side of things we normally (or abnormally) do in today's workplace. This book attempts to fill that gap, and is a book about HUMOR in Office & Corporate life. The contents of the book are totally imaginative and are meant to be taken with a "pinch of salt", though the paper used may not be edible. A copy of this good for nothing book on every employee's desk will ensure that people switch off doing their work in a serious manner, and start doing the same work in a joyful manner. After all, everyone loves their jobs, but hates the work. Isn't it true?
Author: Neil G. Kotler
Publisher: John Wiley & Sons
ISBN: 1119363748
Category : Business & Economics
Languages : en
Pages : 547
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Book Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Author: Hugh H. Genoways
Publisher: Rowman Altamira
ISBN: 9780759102941
Category : Architecture
Languages : en
Pages : 414
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Book Description
Museum Administration is the handbook for students, new professionals, and anyone who needs to know what goes into running a museum. The authors cover everything from basic organization to human resource management, with case studies and exercises to help reinforce the text. Includes an extensive bibliography and appendices. Visit our website for sample chapters!
Author: Angelo Riviezzo
Publisher: Routledge
ISBN: 1000390705
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author: Claire Robins
Publisher: Routledge
ISBN: 1317155521
Category : Art
Languages : en
Pages : 266
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Book Description
Amongst recent contemporary art and museological publications, there have been relatively few which direct attention to the distinct contributions that twentieth and twenty-first century artists have made to gallery and museum interpretation practices. There are fewer still that recognise the pedagogic potential of interventionist artworks in galleries and museums. This book fills that gap and demonstrates how artists have been making curious but, none-the-less, useful contributions to museum education and curation for some time. Claire Robins investigates in depth the phenomenon of artists' interventions in museums and examines their pedagogic implications. She also brings to light and seeks to resolve many of the contradictions surrounding artists' interventions, where on the one hand contemporary artists have been accused of alienating audiences and, on the other, appear to have played a significant role in orchestrating positive developments to the way that learning is defined and configured in museums. She examines the disruptive and parodic strategies that artists have employed, and argues for that they can be understood as part of a move to re-establish the museum as a discursive forum. This valuable book will be essential reading for students and scholars of museum studies, as well as art and cultural studies.
Author: Paul Werner
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 100
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Book Description
Has corporate business overtaken the art world? It's no secret that art and business have always mixed, but their relationship today sparks more questions than ever. Museum, Inc. describes the new art conglomerates from an insider's perspective, probing how their roots run deep into corporate culture. Paul Werner draws on his nine years at the Guggenheim Museum to reveal that contemporary art museums have not broken radically with the past, as often claimed. Rather, Werner observes, they are the logical outcome of the evolution of cultural institutions rooted in the eighteenth-century Enlightenment, the colonial expansion of the liberal nation-state, and the rhetoric of democracy. In a witty and argumentative style, Werner critically analyzes today's art institutions and reframes the public's accepted view of them, exposing how their apparent success belies the troubling forces operating within them. He ultimately argues that the art museum we know and love may have already run its course. An engaging discourse structured as an informal gallery talk, Museum, Inc. is a thought-provoking and passionate polemic that offers ideas for a new, more democratic museum.
