Author: Andrew Binns
Publisher: John Wiley & Sons
ISBN: 1394159226
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
Build an innovative new startup using the resources of an existing corporation The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more. You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level. The Corporate Explorer Fieldbook will also teach you to: Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction Perform customer discovery interviews for ideating, incubating, and scaling ideas Generate breakthrough ideas from within large companies An indispensable companion to the newly published Corporate Explorer: How Corporations Beat Startups at the Innovation Game, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
Author: Andrew Binns
Publisher: John Wiley & Sons
ISBN: 1119838320
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
Corporate Explorers Transform Disruption Into Opportunity With This Proven Framework Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups. This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to: Learn how to apply innovation practices with greater discipline Turn great ideas into a full-time job as an innovation leader Experiment with and scale original business models Transform innovation programs into a thriving source of new business Attract, retain, and motivate entrepreneurial talent Energize employees by creating a realistic way to innovate These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers. Entrepreneurs take notice—it's time for Corporate Explorers to set the pace and chart the course for disruption.
Author: P. Nolan
Publisher: Springer
ISBN: 0230597440
Category : Business & Economics
Languages : en
Pages : 197
Get Book Here
Book Description
Using empirical data from the supply chain of aerospace, beverages and retail this text develops an original framework, the 'cascade effect', to explain changes in industrial concentration. This provides an original insight into the determinants of industrial structure and has vital implications for firms and policy-makers in developing countries.
Author: Jerome L. Himmelstein
Publisher: Indiana University Press
ISBN: 9780253211033
Category : Business & Economics
Languages : en
Pages : 204
Get Book Here
Book Description
"Political controversy is a lens through which the author examines corporate philanthropy. He explains why corporate philanthropy has become politicized, how corporations, respond to controversy about their donations, and what the conflicts tell us about corporate phlanthropy and corproate politics. Himmelstein argues that corporate giving sometimes becomes politicized because it is inherently a complex social and political act. Drawing on in-depth interviews with managers at fifty-five of the largest corporate giving programs in the U.S., Himmelstein shows that corporate giving often finds itself, as one manager put it, locked in a 'struggle between looking good and doing good.'"--Back cover.
Author: Donald F. Kuratko
Publisher: Routledge
ISBN: 100032673X
Category : Business & Economics
Languages : en
Pages : 375
Get Book Here
Book Description
• Covers the entire new venture management process, from ideas to finance to HRM • Now includes international cases in all chapters • Offers a complete and contemporary business plan for students to follow • Includes material on the latest issues in entrepreneurship, such as equity crowdfunding and ‘blitzscaling’
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 1422163431
Category : Business & Economics
Languages : en
Pages : 390
Get Book Here
Book Description
Place to Space is the essential e-business playbook that will give leaders the insight and confidence they need to operate successfully in both place and space. The book explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides the first systematic, practical analysis of eight viable e-business models; an adaptable hybrid model for competing against online pure plays; and revolutionary schematic tools for analyzing current business models and evaluating promising new web initiatives. Through illuminating case studies of Lonely Planet, General Electric, CDNow, Reuters, and others, the authors show how each model works in practice--from how it makes money to the core competencies and critical factors required to implement it.
Author: Håkan Håkansson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 440
Get Book Here
Book Description
Author: Jason Bingham
Publisher: Greenleaf Book Group
ISBN: 193841621X
Category : Business & Economics
Languages : en
Pages : 235
Get Book Here
Book Description
Contrary to popular belief, leadership is not the solution to every business problem or sustained business success. The answer lies in the culture of the organization. Strong business leaders follow their organization's culture and guide with a system of beliefs called Cultureship. Business managers who practice Cultureship know that developing and leading high-performing cultures can be learned and taught. Backed with irrefutable evidence, Cultureship introduces this system of beliefs and illustrates how changing culture can quickly lead to better business results; how every employee wants to grow, serve, and perform; how associates ultimately own the culture; and how successful leaders don't tell, they lead. Once you understand each of the ten beliefs and how they fit together as a unified whole, you will be on your way to becoming a great leader. Applying Cultureship to your own business, whether you're a novice or a more experienced manager, will differentiate your organization, increase productivity, lead to higher profits, and elevate you to a more advanced level of personal leadership success.
Author: Marjory Jacobson
Publisher:
ISBN: 9780500236734
Category : Art patronage
Languages : en
Pages : 224
Get Book Here
Book Description
In the uncertain economic climate of the 1990s, why should corporations turn their workplaces into centres of cultural excellence? How do the arts fit into their plans? How can creativity and business interact fruitfully for both parties?
Author: Malcolm McDonald
Publisher: John Wiley & Sons
ISBN: 1118748891
Category : Business & Economics
Languages : en
Pages : 283
Get Book Here
Book Description
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
