The Big Book of Corporate Identity Design PDF Download
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Author: David E. Carter
Publisher:
ISBN: 9783931884796
Category : Commercial art
Languages : en
Pages : 384
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Book Description
This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Author: David E. Carter
Publisher:
ISBN: 9783931884796
Category : Commercial art
Languages : en
Pages : 384
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Book Description
This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.
Author: Veronica Napoles
Publisher: John Wiley & Sons
ISBN:
Category : Design
Languages : en
Pages : 0
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Book Description
In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Author: John Harwood
Publisher:
ISBN: 9780816674527
Category : Corporations
Languages : en
Pages : 278
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Book Description
In 1956, IBM tapped the industrial designer and architect Eliot F. Noyes to reinvent the company s corporate image, from stationery and curtains to typewriters and computers to laboratory and administration buildings. IBM would go on to assemble a cast of leading figures in American design, including Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr., who transformed the relationships between design, computer science, and corporate culture. "The Interface" is the first critical history of the industrial design of the computer and an invaluable perspective on the computer and corporate cultures of today."
Author: Pat Matson Knapp
Publisher: Rockport Publishers
ISBN: 9781564967978
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Author: Peter L. Phillips
Publisher: Simon and Schuster
ISBN: 1621534715
Category : Design
Languages : en
Pages : 254
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Book Description
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: David F. Noble
Publisher: Knopf
ISBN: 0307828492
Category : Technology & Engineering
Languages : en
Pages : 574
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Book Description
Hailed a “significant contribution” by The New York Times, David Noble’s book America by Design describes the factors that have shaped the history of scientific technology in the United States. Since the beginning, technology and industry have been undeniably intertwined, and Noble demonstrates how corporate capitalism has not only become the driving force behind the development of technology in this country but also how scientific research—particularly within universities—has been dominated by the corporations who fund it, who go so far as to influence the education of the engineers that will one day create the technology to be used for capitalist gain. Noble reveals that technology, often thought to be an independent science, has always been a means to an end for the men pulling the strings of Corporate America—and it was these men that laid down the plans for the design of the modern nation today.
Author: Mohammad Mahdi Foroudi
Publisher: Routledge
ISBN: 1000459063
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Author: Roger L. Martin
Publisher: Harvard Business Press
ISBN: 1422177807
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 9780500014721
Category : Corporate image
Languages : en
Pages : 224
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Book Description
Author: T C Melewar
Publisher: Routledge
ISBN: 1000382214
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
