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Author: Nor Aida Abdul Rahman
Publisher: Taylor & Francis
ISBN: 1003857841
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Author: Nor Aida Abdul Rahman
Publisher: Taylor & Francis
ISBN: 1003857841
Category : Business & Economics
Languages : en
Pages : 248
Get Book Here
Book Description
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Author: Ceyhun, Gökçe Çiçek
Publisher: IGI Global
ISBN: 1799813983
Category : Business & Economics
Languages : en
Pages : 578
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Book Description
In today’s developing world, international trade is a field that is rapidly growing. Within this economic market, traders need to implement new approaches in order to satisfy consumers’ rising demands. Due to the high level of competition, merchants have focused on developing new transportation and logistics strategies. In order to execute effective transportation tactics, decision makers need to know the fundamentals, current developments, and future trends of intercontinental transportation. The Handbook of Research on the Applications of International Transportation and Logistics for World Trade provides emerging research exploring the effective and productive solutions to global transportation and logistics by applying fundamental and in-depth knowledge together with current applications and future aspects. Featuring coverage on a broad range of topics such as international regulations, inventory management, and distribution networks, this book is ideally designed for logistics authorities, trading companies, logistics operators, transportation specialists, government officials, managers, policymakers, researchers, academicians, and students.
Author: Heinrich Martin
Publisher: Kogan Page Publishers
ISBN: 0749482214
Category : Business & Economics
Languages : en
Pages : 681
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Book Description
Warehousing and Transportation Logistics offers an overview of transport, warehousing and assembly logistics, including order picking, packaging, handling and management. The key focus is on the management techniques in transport and warehousing and the logistics-focused perspective runs throughout the entire book. The author examines different applications and planning techniques and includes examples of supporting economic calculations and questions and answers. Warehousing and Transportation Logistics looks at unit creation, material flow or goods storage as well as systems and management for planning or information to identify objects, control and processing of orders. It is a practice-oriented book for students with a multitude of useful information and ideas. It is also a workbook for professional practitioners, production, planning and industrial engineers, who are specifically concerned with the planning side of this specialist area. The examples at the end of each chapter deepen and complement the content and there are comprehensive notes with each figure providing additional information on the topic.
Author: Dong-Wook Song
Publisher: Kogan Page Publishers
ISBN: 0749472693
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
Globalisation and the rapid increase in world trade in the past decade have contributed to greater demand for international transport and logistics and, consequently, the expansion of the maritime industry. The dramatic changes in the mode of world trade and cargo transportation make it more important than ever to have a clear understanding of the way in which freight is transported by sea and the role of ports in this exchange. At the cutting edge in its assessment of the industry, Maritime Logistics covers the whole scope of maritime logistics and examines latest logistical developments within the port and shipping industry. With a range of new international contributors, this new edition has been thoroughly revised and updated. There are new chapters on port centric logistics, hinterland logistics and global supply chains, maritime transport and logistics as a trade facilitator, and future trends and developments. Written by a team of international experts with over fifty years' experience in the field, Maritime Logistics provides a truly global perspective. The book covers everything that students of logistics, as well as those working within the industry, need to know about maritime logistics, including shipping lines, containers, tankers, dry bulk, port-centric logistics, and much more.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 159392108X
Category : Business logistics
Languages : en
Pages : 677
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Book Description
A Market research guide to the transportation, supply chain and logistics industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of transportation, supply chain and logistics industry firms.
Author: Yossi Sheffi
Publisher: MIT Press
ISBN: 0262305097
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
How logistics clusters can create jobs while providing companies with competitive advantage. Why is Memphis home to hundreds of motor carrier terminals and distribution centers? Why does the tiny island-nation of Singapore handle a fifth of the world's maritime containers and half the world's annual supply of crude oil? Which jobs can replace lost manufacturing jobs in advanced economies? Some of the answers to these questions are rooted in the phenomenon of logistics clusters—geographically concentrated sets of logistics-related business activities. In this book, supply chain management expert Yossi Sheffi explains why Memphis, Singapore, Chicago, Rotterdam, Los Angeles, and scores of other locations have been successful in developing such clusters while others have not. Sheffi outlines the characteristic “positive feedback loop” of logistics clusters development and what differentiates them from other industrial clusters; how logistics clusters “add value” by generating other industrial activities; why firms should locate their distribution and value-added activities in logistics clusters; and the proper role of government support, in the form of investment, regulation, and trade policy. Sheffi also argues for the most important advantage offered by logistics clusters in today's recession-plagued economy: jobs, many of them open to low-skilled workers, that are concentrated locally and not “offshorable.” These logistics clusters offer what is rare in today's economy: authentic success stories. For this reason, numerous regional and central governments as well as scores of real estate developers are investing in the development of such clusters. View a trailer for the book at: http://techtv.mit.edu/videos/22284-logistics-clusters-yossi-sheffi
Author: Jerry Rudd
Publisher: Kogan Page Publishers
ISBN: 0749486325
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations. A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by numerous illustrations.
Author: MAIER Sorin
Publisher: maier sorin
ISBN: 9730070148
Category :
Languages : en
Pages : 827
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Book Description
I made the Transport & Logistic Glossary aprox. 33.000 terms, as author with this fund, contributions and sponsorship I intend to build a libraries for transporters and students. Transport & Logistic Glossary creates highly targeted content geared to globally fleet owners and transport owner operator associations which have a different products, career opportunities and marketing strategies in the same industries as is all type of transportation. The Transport & Logistic Glossary is a glossary of transportation, rail, shipping, aero, road, intermodal, containers, fleet management, warehousing, materials handling, hazardous materials, related manufacturing and supply chain management professional, global logistics from raw materials through production to the customer, international trade terms and definitions and standardized international terms of purchase / sale. The Transport & Logistic Glossary is a research types of professional industry experts material which are in the public domain included here for educational and course pack purposes for worldwide transport & logistics associations / organizations The Transport & Logistic Glossary includes all terminology, acronyms and terms used by experienced and professionals that are involved in supply chain management professional, logistics, warehousing, all transportation type, rail, shipping, aero, road and manufacturing, The Transport & Logistic Glossary help power global operations that is a integrated tool with key logistics and compliance processes for successful companies in the world in the science of planning, organizing and managing activities that provide goods or services. The Transport & Logistic Glossary contain, classify and compare 33.000 acronyms and terms with alternative is an invaluable tool to make better trade strategy decisions, faster, allow logistics providers to manage the spiraling costs associated with shipping by sea and airfreight.
Author: James R. Stock
Publisher: Irwin Professional Publishing
ISBN: 9780071181228
Category : Business logistics
Languages : en
Pages : 872
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Book Description
Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).
Author: Heather Leggate
Publisher: Routledge
ISBN: 1134270593
Category : Social Science
Languages : en
Pages : 302
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Book Description
The importance of the international maritime transport industry is difficult to overstate. This new book presents an interdisciplinary approach from a wide range of internationally-based experts. International Maritime Transport represents a radical departure from previous works in its structure and approach. The section editors each discuss the state of the art in the opening chapter, before introducing a selection of works providing a wide-ranging analysis of the subject. Wide discretion of approach has provided literary freedom for individual opinion and analysis within the overall framework: this permits a level of innovation which is perhaps stifled by the more standardized model. Whilst each perspective can be seen as exclusive, together they form a comprehensive volume of issues in contemporary maritime transport. Topics covered include: ports as interfaces, logistics, manpower and skills, financial risk and opportunities, the regulatory framework. Each chapter contains an introduction which explains the context of the chapter within the book and the contemporary state of the art. Under the editorship of maritime experts James McConville, Alfonso Morvillo and Heather Leggate, the book is sure to be of interest to students and academics working on maritime studies, as well as being useful to professionals and policy makers in the maritime industry.
