Cornflake Crusade PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Cornflake Crusade PDF full book. Access full book title Cornflake Crusade by Gerald Carson. Download full books in PDF and EPUB format.
Author: Gerald Carson
Publisher:
ISBN:
Category : Cereals, Prepared
Languages : en
Pages : 344
Get Book Here
Book Description
A history of the food reformers and cereal kings who made Battle Creek the center of a revolution in America's eating habits.
Author: Gerald Carson
Publisher:
ISBN:
Category : Cereals, Prepared
Languages : en
Pages : 344
Get Book Here
Book Description
A history of the food reformers and cereal kings who made Battle Creek the center of a revolution in America's eating habits.
Author: Gerald Carson
Publisher: Graymalkin Media
ISBN: 1631682725
Category : History
Languages : en
Pages : 405
Get Book Here
Book Description
Absolutely hilarious—this is the captivating account of the Cornflake Crusade—that nineteenth-century evangelical movement of food faddists which brought ready-to-eat breakfast foods into every American home and put Battle Creek, Michigan, on the world map. This s the authentic story of our fantastic and insatiable interest in “scientific eating,” and is the obly book in print that will explain why the American child eats breakfast, while buried behind a fascinating cereal box. Strangely enough, the roots of the Kellogg and Post success stories are to be found in the American Evangelical sects who confused “good” Christianity with vegetarianism and, in particular, with the Seventh Day Adventists. They provided the background for the full-scale revolution that changed the eating habits of the World. Telling his story with great relish, Mr. Carson points out that despite its odd origins the Battle Creek contribution has been considerable; it has given the world new foods, increased knowledge and use of grains and pointed the way to lighter, more varied diets as well as providing maximum convenience—slit, tilt, pour.
Author: Abigail Carroll
Publisher: Basic Books
ISBN: 0465040969
Category : History
Languages : en
Pages : 346
Get Book Here
Book Description
We are what we eat, as the saying goes, but we are also how we eat, and when, and where. Our eating habits reveal as much about our society as the food on our plates, and our national identity is written in the eating schedules we follow and the customs we observe at the table and on the go. In Three Squares, food historian Abigail Carroll upends the popular understanding of our most cherished mealtime traditions, revealing that our eating habits have never been stable -- far from it, in fact. The eating patterns and ideals we've inherited are relatively recent inventions, the products of complex social and economic forces, as well as the efforts of ambitious inventors, scientists and health gurus. Whether we're pouring ourselves a bowl of cereal, grabbing a quick sandwich, or congregating for a family dinner, our mealtime habits are living artifacts of our collective history -- and represent only the latest stage in the evolution of the American meal. Our early meals, Carroll explains, were rustic affairs, often eaten hastily, without utensils, and standing up. Only in the nineteenth century, when the Industrial Revolution upset work schedules and drastically reduced the amount of time Americans could spend on the midday meal, did the shape of our modern "three squares" emerge: quick, simple, and cold breakfasts and lunches and larger, sit-down dinners. Since evening was the only part of the day when families could come together, dinner became a ritual -- as American as apple pie. But with the rise of processed foods, snacking has become faster, cheaper, and easier than ever, and many fear for the fate of the cherished family meal as a result. The story of how the simple gruel of our forefathers gave way to snack fixes and fast food, Three Squares also explains how Americans' eating habits may change in the years to come. Only by understanding the history of the American meal can we can help determine its future.
Author: Ray Broadus Browne
Publisher: Popular Press
ISBN: 9780879728212
Category : Social Science
Languages : en
Pages : 1030
Get Book Here
Book Description
"To understand the history and spirit of America, one must know its wars, its laws, and its presidents. To really understand it, however, one must also know its cheeseburgers, its love songs, and its lawn ornaments. The long-awaited Guide to the United States Popular Culture provides a single-volume guide to the landscape of everyday life in the United States. Scholars, students, and researchers will find in it a valuable tool with which to fill in the gaps left by traditional history. All American readers will find in it, one entry at a time, the story of their lives."--Robert Thompson, President, Popular Culture Association. "At long last popular culture may indeed be given its due within the humanities with the publication of The Guide to United States Popular Culture. With its nearly 1600 entries, it promises to be the most comprehensive single-volume source of information about popular culture. The range of subjects and diversity of opinions represented will make this an almost indispensable resource for humanities and popular culture scholars and enthusiasts alike."--Timothy E. Scheurer, President, American Culture Association "The popular culture of the United States is as free-wheeling and complex as the society it animates. To understand it, one needs assistance. Now that explanatory road map is provided in this Guide which charts the movements and people involved and provides a light at the end of the rainbow of dreams and expectations."--Marshall W. Fishwick, Past President, Popular Culture Association Features of The Guide to United States Popular Culture: 1,010 pages 1,600 entries 500 contributors Alphabetic entries Entries range from general topics (golf, film) to specific individuals, items, and events Articles are supplemented by bibliographies and cross references Comprehensive index
Author: Arthur L. White
Publisher:
ISBN:
Category : Seventh-Day Adventists
Languages : en
Pages : 64
Get Book Here
Book Description
Author: Betty Harper Fussell
Publisher: UNM Press
ISBN: 9780826335920
Category : Social Science
Languages : en
Pages : 372
Get Book Here
Book Description
In an authoritative, wise, and wholly original blend of social history, art, science, and anthropology, Fussell tells the story of corn in a narrative that is as uniquely hybrid as her subject. The great epic of this amazing grain makes clear that all the civilizations of the Western hemisphere have been built on corn. 250 photos and line drawings.
Author: Eric S. Juhnke
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 240
Get Book Here
Book Description
One promoted goat gland transplants as a remedy for lost virility or infertility. Another blamed aluminum cooking utensils for causing cancer. The third was targeted by the Food and Drug Administration as "public enemy number one" for his worthless cures. John Brinkley, Norman Baker, and Harry Hoxsey were the ultimate snake oil salesmen of the twentieth century. With backgrounds in lowbrow performance—carnivals, vaudeville, night clubs—each of these charismatic con men used the emerging power of radio to hawk alternative cures in the Midwest beginning in the roaring twenties, through the Depression era, and into the 1950s. All scorned the medical establishment for avarice while amassing considerable fortunes of their own; and although the American Medical Association castigated them for preying on the ignorant, this book shows that the case against them wasn't all that simple. Quacks and Crusaders is an entertaining and revealing look at the connections between fraudulent medicine and populist rhetoric in middle America. Eric Juhnke examines the careers of these three personalities to paint a vision of medicine that championed average Americans, denounced elitism, and affirmed rustic values. All appealed to the common man, winning audiences and patrons in rural America by casting their pitches in everyday language, and their messages proved more potent than their medicines in treating the fears, insecurities, and failing health of their numerous supporters. Juhnke first examines the career of each man, revealing their geniuses as businessmen and propagandists-with such success that Brinkley and Baker ran for governor of their states and Hoxsey had thousands of supporters protest his "persecution" by the FDA. Juhnke then investigates the identity, motives, and willingness to believe of their many patients and followers. He shows how all three men used populist rhetoric—evangelical, anti-Communist, anti-intellectual—to attract their clients, and then how their particular brand of populism sometimes mutated to anti-Semitism and other sentiments of the radical right. By treating the incurable, Brinkley, Baker, and Hoxsey took on the mantles of common folk crusaders. Brinkley was idolized for his goat gland cures until his death, and Hoxsey's former head nurse continued his work from Tijuana until her death in 1999. In considering who visits quacks and why, Juhnke has shed new light not only on the ongoing battle between alternative and organized medicine, but also on the persistence of quackery—and gullibility—in American culture.
Author: Howard Markel
Publisher: Vintage
ISBN: 0307948374
Category : Business & Economics
Languages : en
Pages : 546
Get Book Here
Book Description
***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical historian (“Markel shows just how compelling the medical history can be”—Andrea Barrett) and author of An Anatomy of Addiction (“Absorbing, vivid”—Sherwin Nuland, The New York Times Book Review, front page)—the story of America’s empire builders: John and Will Kellogg. John Harvey Kellogg was one of America’s most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast. In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America’s notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet. The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules—Ellen called it “health reform.” The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America’s finest Medical College. Kellogg’s main medical focus—and America’s number one malady: indigestion (Walt Whitman described it as “the great American evil”). Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes. As Markel chronicles the Kelloggs’ fascinating, Magnificent Ambersons–like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.
Author: Wilson J. Warren
Publisher: University of Iowa Press
ISBN: 1587297744
Category : Business & Economics
Languages : en
Pages : 333
Get Book Here
Book Description
Ambitious in its historical scope and its broad range of topics, Tied to the Great Packing Machine tells the dramatic story of meatpacking’s enormous effects on the economics, culture, and environment of the Midwest over the past century and a half. Wilson Warren situates the history of the industry in both its urban and its rural settings—moving from the huge stockyards of Chicago and Kansas City to today’s smaller meatpacking communities—and thus presents a complete portrayal of meatpacking’s place within the larger agro-industrial landscape. Writing from the vantage point of twenty-five years of extensive research, Warren analyzes the evolution of the packing industry from its early period, dominated by the big terminal markets, through the development of new marketing and technical innovations that transformed the ways animals were gathered, slaughtered, and processed and the final products were distributed. In addition, he concentrates on such cultural impacts as ethnic and racial variations, labor unions, gender issues, and changes in Americans’ attitudes toward the ethics of animal slaughter and patterns of meat consumption and such environmental problems as site-point pollution and microbe contamination, ending with a stimulating discussion of the future of American meatpacking. Providing an excellent and well-referenced analysis within a regional and temporal framework that ensures a fresh perspective, Tied to the Great Packing Machine is a dynamic narrative that contributes to a fuller understanding of the historical context and contemporary concerns of an extremely important industry.
Author: Andrew F. Smith
Publisher: Columbia University Press
ISBN: 9780231140928
Category : Cooking
Languages : en
Pages : 398
Get Book Here
Book Description
Prologue -- Oliver Evans's automated mill -- The Erie Canal -- Delmonico's -- Sylvester Graham's reforms -- Cyrus McCormick's reaper -- A multiethnic smorgasbord -- Giving thanks -- Gail Borden's canned milk -- The homogenizing war -- The transcontinental railroad -- Fair food -- Henry Crowell's Quaker special -- Wilbur O. Atwater's calorimeter -- The Cracker Jack snack -- Fannie Farmer's cookbook -- The Kelloggs' corn flakes -- Upton Sinclair's Jungle -- Frozen seafood and TV dinners -- Michael Cullen's super market -- Earle MacAusland's Gourmet -- Jerome I. Rodale's Organic gardening -- Percy Spencer's radar -- Frances Roth and Katharine Angell's CIA -- McDonald's drive-in -- Julia Child, the French chef -- Jean Nidetch's diet -- Alice Waters's Chez Panisse -- TVFN -- The Flavr Savr -- Mergers, acquisitions, and spin-offs -- Epilogue.
