Author: Tait Ischia
Publisher: Scribe Publications
ISBN: 1922586803
Category : Business & Economics
Languages : en
Pages : 70
Book Description
If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Copywrong to Copywriter
Copywrong to Copywriter
Author: Tait Ischia
Publisher: Scribe Us
ISBN: 9781957363301
Category : Business & Economics
Languages : en
Pages : 0
Book Description
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Publisher: Scribe Us
ISBN: 9781957363301
Category : Business & Economics
Languages : en
Pages : 0
Book Description
If you feel like you've got the wrong tone of voice, don't understand the ins-and-outs of grammar, or just don't feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.
Copywrong to Copywriter
Author: Tait Ischia
Publisher:
ISBN: 9780994531704
Category :
Languages : en
Pages :
Book Description
Copywrong to copywriter is a handbook for anyone who feels like they can't write to save themselves.If you think you've got the wrong tone of voice, don't understand the ins-and-outs of grammar or just don't feel confident writing about yourself without sounding like an idiot, read this book.Each chapter systematically works through the foundations of copywriting, starting from the very basics and ending with how to write a brief to produce your own well-structured and hard-working copy.
Publisher:
ISBN: 9780994531704
Category :
Languages : en
Pages :
Book Description
Copywrong to copywriter is a handbook for anyone who feels like they can't write to save themselves.If you think you've got the wrong tone of voice, don't understand the ins-and-outs of grammar or just don't feel confident writing about yourself without sounding like an idiot, read this book.Each chapter systematically works through the foundations of copywriting, starting from the very basics and ending with how to write a brief to produce your own well-structured and hard-working copy.
Little Stones
Author: Elizabeth Kuiper
Publisher: Univ. of Queensland Press
ISBN: 0702263532
Category : Fiction
Languages : en
Pages : 275
Book Description
Hannah lives in Zimbabwe during the reign of Robert Mugabe; it's a country of petrol queues and power cuts, food shortages and government corruption. Yet Hannah is lucky. She can afford to go to school, has never had to skip a meal, and lives in a big house with her mum and their Shona housekeeper. Hannah is wealthy, she is healthy, and she is white. But money can't always keep you safe. As the political situation becomes increasingly unstable and tensions within Hannah's family escalate, her sheltered life is threatened. She is forced to question all that she's taken for granted, including where she belongs.
Publisher: Univ. of Queensland Press
ISBN: 0702263532
Category : Fiction
Languages : en
Pages : 275
Book Description
Hannah lives in Zimbabwe during the reign of Robert Mugabe; it's a country of petrol queues and power cuts, food shortages and government corruption. Yet Hannah is lucky. She can afford to go to school, has never had to skip a meal, and lives in a big house with her mum and their Shona housekeeper. Hannah is wealthy, she is healthy, and she is white. But money can't always keep you safe. As the political situation becomes increasingly unstable and tensions within Hannah's family escalate, her sheltered life is threatened. She is forced to question all that she's taken for granted, including where she belongs.
The Yahoo! Style Guide
Author: Chris Barr
Publisher: St. Martin's Griffin
ISBN: 1429922168
Category : Language Arts & Disciplines
Languages : en
Pages : 616
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Publisher: St. Martin's Griffin
ISBN: 1429922168
Category : Language Arts & Disciplines
Languages : en
Pages : 616
Book Description
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Becoming Aware
Author: Dr. Daniel Siegel, M.D.
Publisher: Penguin
ISBN: 1101993065
Category : Body, Mind & Spirit
Languages : en
Pages : 176
Book Description
This hands-on user’s guide to the groundbreaking Wheel of Awareness meditation practice featured in the New York Times bestseller Aware takes readers step-by-step through a twenty-one-day journey to discover what it means to be truly present and aware in our daily lives. In today’s increasingly fast-paced world it can be difficult to find moments to catch your breath, regain inner balance, and just . . . be. This simple yet profound guide shows readers how to strengthen their minds by learning to focus attention, open awareness, and develop a positive state of mind—the three pillars of mindfulness practice that research shows lead to greater physical and mental well-being. Psychiatrist and cofounder of the Mindsight Institute, Daniel J. Siegel, M.D., created the science-grounded meditation practice called the Wheel of Awareness to unlock the power of the brain to integrate its many functions and develop internal resources that lead to an enduring sense of calm and quiet. Packed with guided meditation instructions, practical exercises, and everyday tools and techniques, Becoming Aware meets readers where they are and offers a simple program to enhance our inner sense of clarity and even our interpersonal well-being.
Publisher: Penguin
ISBN: 1101993065
Category : Body, Mind & Spirit
Languages : en
Pages : 176
Book Description
This hands-on user’s guide to the groundbreaking Wheel of Awareness meditation practice featured in the New York Times bestseller Aware takes readers step-by-step through a twenty-one-day journey to discover what it means to be truly present and aware in our daily lives. In today’s increasingly fast-paced world it can be difficult to find moments to catch your breath, regain inner balance, and just . . . be. This simple yet profound guide shows readers how to strengthen their minds by learning to focus attention, open awareness, and develop a positive state of mind—the three pillars of mindfulness practice that research shows lead to greater physical and mental well-being. Psychiatrist and cofounder of the Mindsight Institute, Daniel J. Siegel, M.D., created the science-grounded meditation practice called the Wheel of Awareness to unlock the power of the brain to integrate its many functions and develop internal resources that lead to an enduring sense of calm and quiet. Packed with guided meditation instructions, practical exercises, and everyday tools and techniques, Becoming Aware meets readers where they are and offers a simple program to enhance our inner sense of clarity and even our interpersonal well-being.
The Power of Showing Up
Author: Daniel J. Siegel, MD
Publisher: Ballantine Books
ISBN: 1524797723
Category : Family & Relationships
Languages : en
Pages : 257
Book Description
Parenting isn’t easy. Showing up is. Your greatest impact begins right where you are. Now the bestselling authors of The Whole-Brain Child and No-Drama Discipline explain what this means over the course of childhood. “There is parenting magic in this book.”—Michael Thompson, Ph.D., co-author of the New York Times bestselling classic Raising Cain One of the very best scientific predictors for how any child turns out—in terms of happiness, academic success, leadership skills, and meaningful relationships—is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as bestselling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence. And it’s simple to provide once you understand the four building blocks of a child’s healthy development. Every child needs to feel what Siegel and Bryson call the Four S’s: • Safe: We can’t always insulate a child from injury or avoid doing something that leads to hurt feelings. But when we give a child a sense of safe harbor, she will be able to take the needed risks for growth and change. • Seen: Truly seeing a child means we pay attention to his emotions—both positive and negative—and strive to attune to what’s happening in his mind beneath his behavior. • Soothed: Soothing isn’t about providing a life of ease; it’s about teaching your child how to cope when life gets hard, and showing him that you’ll be there with him along the way. A soothed child knows that he’ll never have to suffer alone. • Secure: When a child knows she can count on you, time and again, to show up—when you reliably provide safety, focus on seeing her, and soothe her in times of need, she will trust in a feeling of secure attachment. And thrive! Based on the latest brain and attachment research, The Power of Showing Up shares stories, scripts, simple strategies, illustrations, and tips for honoring the Four S’s effectively in all kinds of situations—when our kids are struggling or when they are enjoying success; when we are consoling, disciplining, or arguing with them; and even when we are apologizing for the times we don’t show up for them. Demonstrating that mistakes and missteps are repairable and that it’s never too late to mend broken trust, this book is a powerful guide to cultivating your child’s healthy emotional landscape.
Publisher: Ballantine Books
ISBN: 1524797723
Category : Family & Relationships
Languages : en
Pages : 257
Book Description
Parenting isn’t easy. Showing up is. Your greatest impact begins right where you are. Now the bestselling authors of The Whole-Brain Child and No-Drama Discipline explain what this means over the course of childhood. “There is parenting magic in this book.”—Michael Thompson, Ph.D., co-author of the New York Times bestselling classic Raising Cain One of the very best scientific predictors for how any child turns out—in terms of happiness, academic success, leadership skills, and meaningful relationships—is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as bestselling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence. And it’s simple to provide once you understand the four building blocks of a child’s healthy development. Every child needs to feel what Siegel and Bryson call the Four S’s: • Safe: We can’t always insulate a child from injury or avoid doing something that leads to hurt feelings. But when we give a child a sense of safe harbor, she will be able to take the needed risks for growth and change. • Seen: Truly seeing a child means we pay attention to his emotions—both positive and negative—and strive to attune to what’s happening in his mind beneath his behavior. • Soothed: Soothing isn’t about providing a life of ease; it’s about teaching your child how to cope when life gets hard, and showing him that you’ll be there with him along the way. A soothed child knows that he’ll never have to suffer alone. • Secure: When a child knows she can count on you, time and again, to show up—when you reliably provide safety, focus on seeing her, and soothe her in times of need, she will trust in a feeling of secure attachment. And thrive! Based on the latest brain and attachment research, The Power of Showing Up shares stories, scripts, simple strategies, illustrations, and tips for honoring the Four S’s effectively in all kinds of situations—when our kids are struggling or when they are enjoying success; when we are consoling, disciplining, or arguing with them; and even when we are apologizing for the times we don’t show up for them. Demonstrating that mistakes and missteps are repairable and that it’s never too late to mend broken trust, this book is a powerful guide to cultivating your child’s healthy emotional landscape.
The Power of Ignorance
Author: Dave Trott
Publisher: Harriman House Limited
ISBN: 085719836X
Category : Business & Economics
Languages : en
Pages : 190
Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Publisher: Harriman House Limited
ISBN: 085719836X
Category : Business & Economics
Languages : en
Pages : 190
Book Description
“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is the closed mind.” Shunryu Suzuki What’s the most important step in fixing a puncture? It isn’t jacking up the car, or taking the wheel off, or finding the puncture. There’s something more fundamental than any of those. Something without which you can’t even begin to fix a puncture. The most important step is finding out you’ve got a puncture. Without that you can’t do anything. Instead of saying, “It’s just a bit bumpy, must be the road,” and carrying on, you must acknowledge that something has changed and you don’t know what that is. If you don’t admit you don’t know what’s happening, you can never find out. If you don’t find out, you can never change it. The most important step, always, is admitting you don’t know. That’s the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. With his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say “I don’t know.”
Lemon
Author: Kwon Yeo-sun
Publisher: Other Press, LLC
ISBN: 1635420881
Category : Fiction
Languages : en
Pages : 161
Book Description
New York Times Book Review: Editor’s Choice Philadelphia Inquirer: Best Book of the Month World Literature Today: Notable Translation of the Year CrimeReads: Best International Crime Novel of the Year Ms. Magazine: Most Anticipated Book of the Year Washington Independent Review of Books: Favorite Book of the Year Parasite meets The Good Son in this piercing psychological portrait of three women haunted by a brutal, unsolved crime. In the summer of 2002, when Korea is abuzz over hosting the FIFA World Cup, eighteen-year-old Kim Hae-on is killed in what becomes known as the High School Beauty Murder. Two suspects quickly emerge: rich kid Shin Jeongjun, whose car Hae-on was last seen in, and delivery boy Han Manu, who witnessed her there just a few hours before her death. But when Jeongjun’s alibi checks out, and no evidence can be pinned on Manu, the case goes cold. Seventeen years pass without any resolution for those close to Hae-on, and the grief and uncertainty take a cruel toll on her younger sister, Da-on, in particular. Unable to move on with her life, Da-on tries in her own twisted way to recover some of what she’s lost, ultimately setting out to find the truth of what happened. Shifting between the perspectives of Da-on and two of Hae-on’s classmates struck in different ways by her otherworldly beauty, Lemon ostensibly takes the shape of a crime novel. But identifying the perpetrator is not the main objective here: Kwon Yeo-sun uses this well-worn form to craft a searing, timely exploration of privilege, jealousy, trauma, and how we live with the wrongs we have endured and inflicted in turn.
Publisher: Other Press, LLC
ISBN: 1635420881
Category : Fiction
Languages : en
Pages : 161
Book Description
New York Times Book Review: Editor’s Choice Philadelphia Inquirer: Best Book of the Month World Literature Today: Notable Translation of the Year CrimeReads: Best International Crime Novel of the Year Ms. Magazine: Most Anticipated Book of the Year Washington Independent Review of Books: Favorite Book of the Year Parasite meets The Good Son in this piercing psychological portrait of three women haunted by a brutal, unsolved crime. In the summer of 2002, when Korea is abuzz over hosting the FIFA World Cup, eighteen-year-old Kim Hae-on is killed in what becomes known as the High School Beauty Murder. Two suspects quickly emerge: rich kid Shin Jeongjun, whose car Hae-on was last seen in, and delivery boy Han Manu, who witnessed her there just a few hours before her death. But when Jeongjun’s alibi checks out, and no evidence can be pinned on Manu, the case goes cold. Seventeen years pass without any resolution for those close to Hae-on, and the grief and uncertainty take a cruel toll on her younger sister, Da-on, in particular. Unable to move on with her life, Da-on tries in her own twisted way to recover some of what she’s lost, ultimately setting out to find the truth of what happened. Shifting between the perspectives of Da-on and two of Hae-on’s classmates struck in different ways by her otherworldly beauty, Lemon ostensibly takes the shape of a crime novel. But identifying the perpetrator is not the main objective here: Kwon Yeo-sun uses this well-worn form to craft a searing, timely exploration of privilege, jealousy, trauma, and how we live with the wrongs we have endured and inflicted in turn.
The Other Side of Beautiful
Author: Kim Lock
Publisher: HarperCollins Australia
ISBN: 1867214911
Category : Fiction
Languages : en
Pages : 267
Book Description
What happens when fate says 'go'? Lost & Found meets The Rosie Project in a stunning break-out novel where a vulnerable misfit is forced to re-engage with the world, despite her best efforts. Meet Mercy Blain, whose house has just burnt down. Unfortunately for Mercy, this goes beyond the disaster it would be for most people: she hasn't been outside that house for two years. Flung out into the world she's been studiously ignoring, Mercy goes to the only place she can: her not-quite-ex-husband Eugene's house. But it turns out she can't stay there either. And so begins Mercy's unwilling journey. After the chance purchase of a cult classic campervan (read tiny, old and smelly), with the company of her sausage dog, Wasabi, and a mysterious box of cremated remains, Mercy heads north from Adelaide to Darwin. On the road, through badly timed breakdowns, gregarious troupes of grey nomads, and run-ins with a rogue adversary, Mercy's carefully constructed walls start crumbling. But what was Mercy hiding from in her house? And why is Eugene desperate to have her back in the city? They say you can't run forever... Exquisite, tender and wry, this is a break-out novel about facing anxiety and embracing life from an extraordinary new talent. PRAISE: 'Tender, funny and quietly profound, The Other Side of Beautiful is a breath of fresh air.' - The Sunday Times 'A colourful, engaging story of escape and road-trip adventure ... also compellingly cinematic and features an endearing narrator-heroine with plenty of meaty real-world troubles.' - Sydney Morning Herald 'An engaging story about second chances and a life changing road trip ... a heart-warming story.' - Canberra Weekly magazine 'Mercy Blain is a character you find yourself cheering on. Kim Lock mixes the transformative journey of Alice Hart with the quirkiness of Eleanor Oliphant in this story about embracing life, even when it threatens to overwhelm you' - Tricia Stringer, bestselling author of The Family Inheritance 'Mercy Blain is an unforgettable character who will capture your heart from the first pages and hold it through until the end. Her madcap journey towards forgiveness - of herself and others - is moving and funny and all other good things that will make you want to keep reading and make you sad when your time with Mercy comes to an end.' - Sophie Green, bestselling author of The Shelly Bay Ladies Swimming Circle
Publisher: HarperCollins Australia
ISBN: 1867214911
Category : Fiction
Languages : en
Pages : 267
Book Description
What happens when fate says 'go'? Lost & Found meets The Rosie Project in a stunning break-out novel where a vulnerable misfit is forced to re-engage with the world, despite her best efforts. Meet Mercy Blain, whose house has just burnt down. Unfortunately for Mercy, this goes beyond the disaster it would be for most people: she hasn't been outside that house for two years. Flung out into the world she's been studiously ignoring, Mercy goes to the only place she can: her not-quite-ex-husband Eugene's house. But it turns out she can't stay there either. And so begins Mercy's unwilling journey. After the chance purchase of a cult classic campervan (read tiny, old and smelly), with the company of her sausage dog, Wasabi, and a mysterious box of cremated remains, Mercy heads north from Adelaide to Darwin. On the road, through badly timed breakdowns, gregarious troupes of grey nomads, and run-ins with a rogue adversary, Mercy's carefully constructed walls start crumbling. But what was Mercy hiding from in her house? And why is Eugene desperate to have her back in the city? They say you can't run forever... Exquisite, tender and wry, this is a break-out novel about facing anxiety and embracing life from an extraordinary new talent. PRAISE: 'Tender, funny and quietly profound, The Other Side of Beautiful is a breath of fresh air.' - The Sunday Times 'A colourful, engaging story of escape and road-trip adventure ... also compellingly cinematic and features an endearing narrator-heroine with plenty of meaty real-world troubles.' - Sydney Morning Herald 'An engaging story about second chances and a life changing road trip ... a heart-warming story.' - Canberra Weekly magazine 'Mercy Blain is a character you find yourself cheering on. Kim Lock mixes the transformative journey of Alice Hart with the quirkiness of Eleanor Oliphant in this story about embracing life, even when it threatens to overwhelm you' - Tricia Stringer, bestselling author of The Family Inheritance 'Mercy Blain is an unforgettable character who will capture your heart from the first pages and hold it through until the end. Her madcap journey towards forgiveness - of herself and others - is moving and funny and all other good things that will make you want to keep reading and make you sad when your time with Mercy comes to an end.' - Sophie Green, bestselling author of The Shelly Bay Ladies Swimming Circle