Author: Andy Maslen
Publisher: Kogan Page Publishers
ISBN: 0749474009
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
Success of Copywriting requires more than just the writing sales letters. Knowing proven tactics is an advantage and can help you be successful in your overall goals. With Copywriting, the main idea is to drive more sales, writing SEO compelling sales letters etc. But you'll learn that this is not the case. Knowing a range of known tactics to make more sales, drive more traffic to your promotions and making money go hand-in-hand with your online success.
Author: Andy Maslen
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814868434
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore
Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Author: Thomas Kemeny
Publisher: Simon and Schuster
ISBN: 1576879607
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Saurabh Singh Chauhan
Publisher: Saurabh Singh Chauhan
ISBN:
Category : Law
Languages : en
Pages : 157
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Book Description
Your welcome to COPYWRITING FOR BEGINNERS: MASTERING THE ART OF PERSUASION - A STEP – BY – STEP FULL GUIDANCE HOW TO WRITE & SELLS. Welcome to the world of copywriting Importance of persuasive writing in marketing and communication What to expect from the book "Copywriting is the art of creating magic with words, transforming ideas into captivating stories that move hearts and inspire action." - Ann Handley Welcome to the World of Copywriting Welcome aboard! In the exhilarating world of copywriting, the power of words knows no bounds. As you step into this captivating realm, you are embarking on a journey that will enable you to weave magic with your words and influence the thoughts and actions of others. Copywriting is more than just writing; it is the art of persuasion and the science of connection. Through the skillful arrangement of words, you have the ability to create compelling narratives, evoke emotions, and inspire action. Whether you're crafting advertisements, composing engaging content for digital platforms, or crafting persuasive emails, your words have the potential to captivate and motivate your audience. In this dynamic and ever-evolving field, you will discover the potency of your words to shape brand perceptions, drive sales, and ignite social change. Your creativity, imagination, and understanding of human psychology will be the tools that transform your ideas into compelling stories that resonate with readers across the globe. As a copywriter, you are not merely a wordsmith; you are a communicator, a strategist, and a storyteller. You have the opportunity to craft messages that not only inform but also inspire action. So, get ready to harness the power of language and embark on this exciting journey of discovery and growth. Importance of Persuasive Writing in Marketing and Communication In a world where attention spans are fleeting and choices abound, persuasive writing is the lifeblood of effective marketing and communication. At its core, persuasive writing is about connecting with your audience, understanding their needs, and compelling them to take action. Whether you're promoting a product, advocating for a cause, or simply seeking engagement, persuasive writing is the key to capturing hearts and minds. In the realm of marketing, persuasive copy can be the difference between obscurity and success. It is the persuasive words that create the desire in potential customers to choose your brand over competitors. By tapping into emotions, desires, and pain points, persuasive writing has the power to establish a genuine connection with your audience and build brand loyalty. In the broader landscape of communication, persuasive writing is a force for change. Whether you're inspiring social change, rallying support for a cause, or advocating for a particular viewpoint, persuasive language can sway opinions and drive meaningful action. Effective persuasion is not about manipulation but about genuinely understanding and empathizing with your audience. It is about presenting a compelling case that addresses their needs and aligns with their values. Through persuasive writing, you can forge lasting relationships and create a lasting impact on those who encounter your words. What to Expect from the Book In this comprehensive guide, "Copywriting for Beginners: Mastering the Art of Persuasion," you can expect a deep dive into the principles and practices that define outstanding copywriting. Drawing from over 8 years of experience in the field, this book will equip you with the knowledge, strategies, and techniques to become a skilled and influential copywriter. Throughout the chapters, we will explore the fundamental elements of copywriting, starting with the importance of understanding your audience and crafting messages that resonate with their needs and desires. You will learn how to create compelling headlines that grab attention and introduce the art of persuasion to influence readers and inspire action. Furthermore, we will delve into the structure of persuasive copy, guiding you on how to lead readers through a seamless flow that culminates in a compelling call-to-action. We will address common challenges that copywriters face and offer practical solutions to overcome writer's block, maintain consistency, and navigate the ever-changing digital landscape. Additionally, we will explore the nuances of writing for different platforms, from websites and social media to email campaigns and advertising. Each medium requires its own approach, and this book will equip you with the skills to adapt your writing effectively. Moreover, we will delve into the vital aspect of copyright and legal considerations. Respecting intellectual property rights and adhering to legal regulations is not only essential for ethical writing but also for safeguarding your work. By the end of this book, you will have gained the confidence and expertise to create persuasive and authentic copy that leaves a lasting impact. So, get ready to immerse yourself in the world of copywriting, and let's unlock the power of your words together. Conclusion: In this introduction, we've laid the foundation for your journey into the world of copywriting. You've taken the first step towards becoming a skilled and effective copywriter. Over the course of this book, we will delve into the intricacies of copywriting for beginners, equipping you with valuable insights and practical techniques to master the art of persuasion. As you dive into the chapters ahead, remember that copywriting is both an art and a science. It requires creativity, empathy, and an understanding of human psychology. Through clear and concise language, we will explore the key principles of effective copywriting, such as knowing your audience, crafting compelling headlines, and creating persuasive calls-to-action. We will address common challenges that copywriters face, providing you with strategies to overcome writer's block, maintain consistency, and navigate the evolving digital landscape. Additionally, we will guide you in adapting your writing for different platforms, from websites and social media to email campaigns and advertising. Furthermore, we will explore the importance of copyright and legal considerations, ensuring that you not only produce authentic content but also respect intellectual property rights and privacy regulations. Throughout this journey, we will draw from over 20 years of experience in the field of copywriting, offering you insights and examples that will enrich your understanding of the craft. Our goal is to empower you to write copy that not only captivates readers but also drives results. Now, with a clear roadmap ahead, let's begin our exploration of "Copywriting for Beginners: Mastering the Art of Persuasion." Together, we will unlock the secrets of compelling copy, and by the end of this book, you will have the tools and knowledge to make a meaningful impact with your words. So, buckle up and get ready to embark on this exciting journey of copywriting excellence. Let's unleash the power of persuasive writing and make your mark in the world of effective communication. Let's begin! "In the world of copywriting, the pen wields the power to change minds, shape opinions, and ignite the flames of desire." - Joe Sugarman
Author: Joe Vitale
Publisher: John Wiley & Sons
ISBN: 0470009799
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: KHAIRUL HILMI SIDEK
Publisher: Khairul Hilmi bin Sidek
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 60
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Book Description
Unlock the Secrets of Persuasive Copywriting! Are you new to the world of copywriting and eager to learn how to craft compelling messages that captivate your audience? “The Psychology Behind Effective Copywriting” is your ultimate guide to mastering the art of persuasive writing. Dive into the fascinating world of psychology and discover how to leverage key principles to enhance your copy. From understanding emotional triggers to tapping into cognitive biases, this book provides practical techniques and real-world examples to help you create impactful content. Whether you’re writing for websites, social media, or marketing campaigns, you’ll gain the skills to engage readers and drive action. Perfect for beginners, this book breaks down complex concepts into easy-to-understand strategies, ensuring you can start applying them right away. Get ready to transform your writing and achieve success in the competitive field of copywriting!
