CoolBrands - The Guru Book 2 PDF Download
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Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9080990981
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN: 9080990981
Category : Business & Economics
Languages : en
Pages : 1
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Book Description
We travel the world meeting brands with a purpose and people with a vision. We help them to tell their story... with a wow-factor and stickiness. Here are some of the stories.
Author: Maarten schäfer
Publisher:
ISBN: 9789080990951
Category :
Languages : en
Pages :
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Book Description
Author: Rik Riezebos
Publisher: Routledge
ISBN: 1136627103
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
ISBN: 0749477210
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Anouk Pappers
Publisher:
ISBN:
Category :
Languages : en
Pages : 199
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Book Description
This book is about storytelling for brands. The authors travel around the world to meet visionary people and brands with a purpose. Their stories are easy to understand, easy to remember and easy to transmit. Ready for word-of-mouth.
Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 1118956974
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. ‘Gamechangers’ are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: Thinking smarter and acting faster Embracing the new tricks of business Understanding how gamechangers dream and disrupt Delivering practical results and winning
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Fons Van Dyck
Publisher: Kogan Page Publishers
ISBN: 0749471492
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Author: Joel Bergeron
Publisher: Mystic Guitar
ISBN: 9780578557434
Category : Music
Languages : en
Pages : 222
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Book Description
We started Mystic Guitar as an online shop in Old Mystic, Connecticut in December of 2013. Our intent was to seek out the unusual, the unique, the hard to find or the just plain cool! Not just guitars, but banjos, ukuleles, mandolins, dulcimers, pretty much anything with strings. We travelled all over New England, always on the lookout for sensational and sometimes bizarre instruments that many times have an incredible story to tell. In this book I have selected a few of the hundreds of instruments we have sold at Mystic Guitar over the years. All of them have a story to tell but unfortunately many of their stories are lost forever in the fog of the past. Read the stories and look at the pictures... I took them myself. - Joel Bergeron, Mystic Guitar.
