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Author: Katja Valaskivi
Publisher: Routledge
ISBN: 1317745183
Category : Social Science
Languages : en
Pages : 295
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Book Description
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Author: Katja Valaskivi
Publisher: Routledge
ISBN: 1317745183
Category : Social Science
Languages : en
Pages : 295
Get Book
Book Description
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136658009
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Roy D. Morey
Publisher: iUniverse
ISBN: 1663249784
Category : Biography & Autobiography
Languages : en
Pages : 211
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Book Description
Seventeen of the twenty-two years the author served with the United Nations Development Programme were spent with his wife, Delores, on assignments in Thailand, Samoa, China and Vietnam. The main focus of the book is a collection of vignettes describing experiences of living in these four countries. Some stories are humorous and are to be read just for fun (e.g., living conditions on a small isolated island). Other stories are serious and somber (e.g., retracing major battle sites of the Vietnam War). Some are pure adventure (e.g., the midnight visit to the leatherback turtle beach). Fascinating travel adventures in Malaysia and Burma (Myanmar) are also included. The first two chapters describe the author’s introduction to values, politics and social justice issues. In addition, the author describes his experiences as a congressional staffer and college professor.
Author: Katja Valaskivi
Publisher: Routledge
ISBN: 1317745191
Category : Social Science
Languages : en
Pages : 179
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Book Description
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Author:
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Category : International relations
Languages : en
Pages : 1032
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Author: David M. Warren
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Category : Geography
Languages : en
Pages : 138
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Category : England
Languages : en
Pages : 978
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Category :
Languages : en
Pages : 978
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Author: Leonard Bacon
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Category :
Languages : en
Pages : 758
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Category :
Languages : en
Pages : 1462
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