Author: Jim McGuigan
Publisher: Pluto Press (UK)
ISBN:
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Has 'coolness' conquered our economy?

Author: Yann Moulier-Boutang
Publisher: Polity
ISBN: 0745647324
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalism & rsquo;

Author: Thomas Frank
Publisher: University of Chicago Press
ISBN: 9780226260129
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Author: Colin Crouch
Publisher: Polity
ISBN: 0745672221
Category : Business & Economics
Languages : en
Pages : 217

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Book Description
Capitalism is the only complex system known to us that can provide an efficient and innovative economy, but the financial crisis has brought out the pernicious side of capitalism and shown that it remains dependent on the state to rescue it from its own deficiencies. Can capitalism be reshaped so that it is fit for society, or must we acquiesce to the neoliberal view that society will be at its best when markets are given free rein in all areas of life? The aim of this book is to show that the acceptance of capitalism and the market does not require us to accept the full neoliberal agenda of unrestrained markets, insecurity in our working lives, and neglect of the environment and of public services. In particular, it should not mean supporting the growing dominance of public life by corporate wealth. The world’s most successful mature economies are those that fully embrace both the discipline of the market and the need for protection against its negative outcomes. Indeed, a continuing, unresolved clash between these two forces is itself a major source of vitality and innovation for economy and society. But maintenance of that tension depends on the enduring strength of trade unions and other critical groups in civil society - a strength that is threatened by neoliberalism’s increasingly intolerant onward march. Outlining the principles for a renewed and more assertive social democracy, this timely and important book shows that real possibilities exist to create a better world than that which is being offered by the wealthy elites who dominate our public and private lives.

Author: Keith Wailoo
Publisher: University of Chicago Press
ISBN: 022679427X
Category : History
Languages : en
Pages : 411

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Book Description
Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.

Author: Ron Kitchens
Publisher: AuthorHouse
ISBN: 1434381730
Category : Business & Economics
Languages : en
Pages : 130

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Book Description
Perhaps you thought it was fantasy. Perhaps you thought it was a ruse. Perhaps you thought it was the actions of an immature heart and love that had yet to be "educated" by reality. Wrong! Actually your first answer was right. Now you have to be unschooled and learn love all over again, and you might want to start here at that foundation of love. But you forgot, after all it only lasted a couple of seconds, a couple of days and then that place that those eyes took you disappeared like a mirage. You no longer have what it takes to graduate to love's stage seven. Don't worry, Illuminations will take you back. If infatuation is oft the cornerstone with which we set the foundation of love, why do we throw away that foundation when we build the school of our convictions as to what love is? But remember when we thought a love was perfect and we thought that love was supreme? Remember when we thought love would find ourselves in a perfect plot and we could reside there forever? Remember when love was the most beautiful thing in existence and so was our love? Might I ask, what is wrong with that? And if there is nothing wrong with that, why isn't it considered right? If the school of love in which the world learns fails, and we are unable to graduate to love's better vision. If indeed, we fail to take our love to a higher grade, perhaps we aught to find a better school. Love instinctively knows better, and the new foundation upon which love will be reschooled goes back to our original convictions when we thought love was perfect, that love was supreme, that love would deliver and that love is perfect. There is a reason for that original conviction and it is because, love is.

Author: Shoshana Zuboff
Publisher: PublicAffairs
ISBN: 1610395700
Category : Business & Economics
Languages : en
Pages : 683

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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Author: Bob Jessop
Publisher: Polity
ISBN: 9780745622729
Category : Social Science
Languages : en
Pages : 330

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Book Description
In this important new book, Bob Jessop offers a radical new interpretation of capitalist states and their likely future development. He focuses on the changing forms, functions, scales and effectiveness of economic and social policy that have emerged since the 1950s in advanced western capitalist states. The postwar Keynesian welfare national state that developed in most advanced capitalist societies has long been regarded as being in crisis. Mounting tensions have been generated by technological change, globalization, and economic and political crises, and new social and political movements have also had a destabilizing impact. Jessop examines these factors in relation to the rise, consolidation and crisis of Atlantic Fordism and asks whether a new type of capitalist state that is currently emerging offers a solution. He notes that there are several difficulties still to be overcome before the new type of state is consolidated; in particular, he is critical of its neoliberal form and considers its main alternatives. This book will have broad cross-disciplinary appeal. It will be read by sociologists, political scientists, institutional economists, geographers and students of social policy.

Author: Christopher Zurn
Publisher: John Wiley & Sons
ISBN: 0745686788
Category : Philosophy
Languages : en
Pages : 240

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Book Description
With his insightful and wide-ranging theory of recognition, AxelHonneth has decisively reshaped the Frankfurt School tradition ofcritical social theory. Combining insights from philosophy,sociology, psychology, history, political economy, and culturalcritique, Honneth’s work proposes nothing less than anaccount of the moral infrastructure of human sociality and itsrelation to the perils and promise of contemporary sociallife. This book provides an accessible overview of Honneth’s maincontributions across a variety of fields, assessing the strengthsand weaknesses of his thought. Christopher Zurn clearly explainsHonneth’s multi-faceted theory of recognition and itsrelation to diverse topics: individual identity, morality, activistmovements, progress, social pathologies, capitalism, justice,freedom, and critique. In so doing, he places Honneth’stheory in a broad intellectual context, encompassing classic socialtheorists such as Kant, Hegel, Marx, Freud, Dewey, Adorno andHabermas, as well as contemporary trends in social theory andpolitical philosophy. Treating the full range of Honneth’scorpus, including his major new work on social freedom anddemocratic ethical life, this book is the most up-to-date guideavailable. Axel Honneth will be invaluable to students and scholarsworking across the humanities and social sciences, as well asanyone seeking a clear guide to the work of one of the mostinfluential theorists writing today.