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Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479886637
Category : Political Science
Languages : en
Pages : 324
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Book Description
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479886637
Category : Political Science
Languages : en
Pages : 324
Get Book Here
Book Description
Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.
Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479867594
Category : Computers
Languages : en
Pages : 324
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Book Description
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
Author: Victoria A. Farrar-Myers
Publisher:
ISBN: 9781479865505
Category : POLITICAL SCIENCE
Languages : en
Pages :
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Book Description
Author: Warren F. Dorsey
Publisher:
ISBN:
Category : Traffic engineering
Languages : en
Pages : 148
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Book Description
Author: Elizabeth A. Skewes
Publisher: Rowman & Littlefield
ISBN: 9780742554627
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
"Message Control" a look at what shapes news that comes from the presidential campaign trail comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor, begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of that and more discussion of political issues.
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 684
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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author:
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 1300
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Book Description
Author: International Conference on Materials Engineering and Environmental Science
Publisher: World Scientific
ISBN: 9814759988
Category : Electronic books
Languages : en
Pages : 904
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Book Description
"This book consists of one hundred and nine selected papers presented at the 2015 International Conference on Materials Engineering and Environmental Science (MEES2015), which was successfully held in Wuhan, China during September 25-27, 2015. All papers selected for this proceedings were subjected to a rigorous peer-review process by at least two independent peers. The papers were selected based on innovation, organization, and quality of presentation. The MEES2015 covered a wide spectrum of research topics, ranging from fundamental studies, technical innovations, to industrial applications in Chemical Material and Chemical Processing Technology, Composite Materials, Alloy Materials and Metal Materials, Characteristics of Materials, Building Material and Construction Technology, Ecology and Environment, Technology for Environmental Protection, Economy and Environment, Mechanical and Control Engineering, and Manufacturing Technology. The MEES2015 brought together more than one hundred researchers from China, South Korea, Taiwan, Japan, Malaysia, and Saudi Arabia, and provided them with a forum to share, exchange and discuss new scientific development and future directions of Materials Engineering and Environmental Science."--Provided by publisher
Author: Alex Marland
Publisher: UBC Press
ISBN: 0774832061
Category : Political Science
Languages : en
Pages : 529
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Book Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.
Author: Efe Sevin
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838389400
Category : Branding (Marketing)
Languages : en
Pages : 88
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Book Description
This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.
