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Author: J. Michael Stattelman
Publisher: Michael Stattelman
ISBN:
Category : Business & Economics
Languages : en
Pages : 575
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Book Description
This book is about the all-out war you have to wage on the attention economy. Michael walks you through more "Content Weapons" than you were even aware of. To show you how to not only win, but to dominate with your message in today's crowded messaging channels. Its about Strategy, Technology, Psychology and how to control it in a way that everything comes together to serve your message. Relentlessly, unmercifully and all-encompassing so that you not only win but absolutely dominate. Using Google, Amazon AWS, Salesforce, Social Media and much much more. Content Weapons is a term coined by J. Michael Stattelman, so he decided it needed its own handbook. CW is derived from a multi-disciplinary combination of studies and practices ranging from information warfare, psychological warfare, Cognitive science, Marketing and platform weaponization involving the use of various forms of content and technologies with the intention of narrative capture or the intended manipulation of a collective for the protagonist’s own agenda. Delivery sub-systems of Content Weapons range from Articles, Blog posts, Videos, Whitepapers, Online Courses, Webinars, Images, Memes and even hashtags. This book was written as an introduction to certain technologies and strategies that you may or may not be aware of. Not that you couldn’t find these from searching google or browsing the internet on your own. The design of this text is for a brief introduction and explanation as it relates to the capabilities they can bring about for your business or organization. Taking into account the effects and impacts of compounding, the combination of a few could more than likely provide you with a substantial competitive advantage. In Content Weapons the shift in perspective the author takes is one of a gradual progression of content delivery technologies from a marketing stance into one which becomes very aggressive but refreshing. There is no other single text available that contains the breadth and depth as Content Weapons. If you are looking for a single resource on practical, available and impactful ways to get your message or branding delivered, Content Weapons is it. #contentweapons
Author: J. Michael Stattelman
Publisher: Michael Stattelman
ISBN:
Category : Business & Economics
Languages : en
Pages : 575
Get Book Here
Book Description
This book is about the all-out war you have to wage on the attention economy. Michael walks you through more "Content Weapons" than you were even aware of. To show you how to not only win, but to dominate with your message in today's crowded messaging channels. Its about Strategy, Technology, Psychology and how to control it in a way that everything comes together to serve your message. Relentlessly, unmercifully and all-encompassing so that you not only win but absolutely dominate. Using Google, Amazon AWS, Salesforce, Social Media and much much more. Content Weapons is a term coined by J. Michael Stattelman, so he decided it needed its own handbook. CW is derived from a multi-disciplinary combination of studies and practices ranging from information warfare, psychological warfare, Cognitive science, Marketing and platform weaponization involving the use of various forms of content and technologies with the intention of narrative capture or the intended manipulation of a collective for the protagonist’s own agenda. Delivery sub-systems of Content Weapons range from Articles, Blog posts, Videos, Whitepapers, Online Courses, Webinars, Images, Memes and even hashtags. This book was written as an introduction to certain technologies and strategies that you may or may not be aware of. Not that you couldn’t find these from searching google or browsing the internet on your own. The design of this text is for a brief introduction and explanation as it relates to the capabilities they can bring about for your business or organization. Taking into account the effects and impacts of compounding, the combination of a few could more than likely provide you with a substantial competitive advantage. In Content Weapons the shift in perspective the author takes is one of a gradual progression of content delivery technologies from a marketing stance into one which becomes very aggressive but refreshing. There is no other single text available that contains the breadth and depth as Content Weapons. If you are looking for a single resource on practical, available and impactful ways to get your message or branding delivered, Content Weapons is it. #contentweapons
Author: Brad Smith
Publisher: Penguin
ISBN: 1984877712
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
The instant New York Times bestseller. From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates. “A colorful and insightful insiders’ view of how technology is both empowering and threatening us. From privacy to cyberattacks, this timely book is a useful guide for how to navigate the digital future.” —Walter Isaacson Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort.
Author: Jack Streat
Publisher: No Starch Press
ISBN: 1593274122
Category : Crafts & Hobbies
Languages : en
Pages : 370
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Book Description
Provides instructions for building replicas of firearms, including a desert eagle, jungle carbine, and an AKS-74U.
Author: Iain M. Banks
Publisher: Orbit
ISBN: 0316068799
Category : Fiction
Languages : en
Pages : 332
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Book Description
The man known as Cheradenine Zakalwe was one of Special Circumstances' foremost agents, changing the destiny of planets to suit the Culture through intrigue, dirty tricks and military action. The woman known as Diziet Sma had plucked him from obscurity and pushed him towards his present eminence, but despite all their dealings she did not know him as well as she thought. The drone known as Skaffen-Amtiskaw knew both of these people. It had once saved the woman's life by massacring her attackers in a particularly bloody manner. It believed the man to be a lost cause. But not even its machine could see the horrors in his past. Ferociously intelligent, both witty and horrific, Use of Weapons is a masterpiece of science fiction. The Culture Series Consider Phlebas The Player of Games Use of Weapons The State of the Art Excession Inversions Look to Windward Matter Surface Detail The Hydrogen Sonata
Author: Graham Smith
Publisher: Simon and Schuster
ISBN: 1510756728
Category : History
Languages : en
Pages : 390
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Book Description
Learn about the evolution of weapons by studying the design of the Civil War weapons cataloged in this attractive, full-color reference book. More than three million Americans fought in the Civil War and over six hundred thousand men, or two percent of the population, died in this dreadful conflict. Its impact is still felt today, for the war shaped our nation, and our national character. Studying the weapons used by both the Union army and Confederate forces tells an intriguing story of its own. The well-equipped Union army had access to the best of the industrial North's manufacturing output. By contrast, the South had to get by with imported arms and locally made copies of patented weapons. But the pressure of war quickly led to improvements in both sides' firearms. A War that began with single-shot horse pistols ended with multi-shot revolvers. Poignant archive photography is used throughout the book, showing the weapons in contemporary action, and placing them in their Civil War context. Evocative paintings by renowned Civil War artist Don Troiani bring the battlefield action to life.
Author:
Publisher: DIANE Publishing
ISBN: 142896715X
Category :
Languages : en
Pages : 30
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Book Description
Author: DK
Publisher: Penguin
ISBN: 0744034698
Category : Antiques & Collectibles
Languages : en
Pages : 320
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Book Description
This fascinating visual account of firearms shows everything from the earliest cannons to modern weapons of war. It also highlights how gun technology and military tactics developed in tandem over time. Centuries ago, the Chinese discovered that if they put gunpowder and a projectile into a metal tube and ignited it, they could fire the projectile with enormous force. The first guns were born. Firearms: An Illustrated History showcases over 300 firearms including pistols, revolvers, rifles, shotguns, machine-guns, and artillery, each with annotated close-up photographs and details of their origins, barrel, and caliber. It details the use of the firearms, not just in the military but for sport, hunting, and law enforcement. This comprehensive volume traces the history of firearms, highlighting "turning points" such as the rifle with its parallel spiraled groves that could impart a spin to bullets making them fly straighter. It also showcases iconic firearms such as the Walther PPK self-loading pistol popularised in James Bond films. With information on the great gunsmiths including Beretta and Kalashnikov and a detailed guide to how guns work, Firearms: An Illustrated History is an essential purchase for everyone interested in guns and military history.
Author: Jose Martin Herrera-Ramirez
Publisher: CRC Press
ISBN: 1000597016
Category : Technology & Engineering
Languages : en
Pages : 273
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Book Description
This book focuses on developing small weapons, following the lifecycle of a firearm from design to manufacture. It demonstrates how modern technologies can be used at every stage of the process, such as design methodologies, CAD/CAE/CAM software, rapid prototyping, test benches, materials, heat and surface treatments, and manufacturing processes. Several case studies are presented to provide detailed considerations on developing specific topics. Small weapons are designed to be carried by one person; examples are pistols, revolvers, rifles, carbines, shotguns, and submachine guns. Beginning with a review of the history of weapons from ancient to modern times, this book builds on this by mapping out recent innovations and state-of-the-art technologies that have advanced small weapon design. Presenting a comprehensive guide to computer design tools used by weapon engineers, this book demonstrates the capabilities of modern software at all stages of the process, looking at the computer-aided design, engineering, and manufacturing. It also details the materials used to create small weapons, notably steels, engineering polymers, composites, and emerging materials. Manufacturing processes, both conventional and unconventional, are discussed, for example, casting, powder metallurgy, additive manufacturing, and heat and surface treatments. This book is essential reading to those in the field of weapons, such as designers, workers in research and development, engineering and design students, students at military colleges, sportsmen, hunters, and those interested in firearms. Dr. Jose Martin Herrera-Ramirez is a military engineer with experience in the field of weapon and ammunition development. After receiving his PhD in Materials Science and Engineering from the Paris School of Mines in France, he was the head of the Applied Research Center and Technology Development for the Mexican Military Industry (CIADTIM). He now researches the development of metallic alloys and composites at the Research Center for Advanced Materials (CIMAV) in Chihuahua, Mexico. Dr. Luis Adrian Zuñiga-Aviles is a military engineer with wide experience in the field of weapon and ammunition development. He was head of the prototypes and simulation departments at the Applied Research Center and Technology Development for the Mexican Military Industry (CIADTIM) and head of engineering of the Production directorate. He received his PhD in Science and Technology on Mechatronics from the Center for Engineering and Industrial Development (CIDESI) in Queretaro, Mexico. He now researches the new product design and development for military application, machinery, robotics, and medical devices in the Faculty of Medicine at the Autonomous University of Mexico State (UAEMex) and the Faculty of Engineering at UAEMex as part of the Researchers for Mexico program CONACYT.
Author: Diagram Group
Publisher: Macmillan
ISBN: 9780312039509
Category : Reference
Languages : en
Pages : 342
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Book Description
This definitive guide covers the entire history of weapons, from the earliest, most primitive instruments up to remarkable advances in modern defense and warfare, including:Riot-control devicesElectrified nightsticksInfantry weaponsMultiple-launch rocketsFiber-optic misslesWire-guided torpedoes"Stealth" technology
Author: Jai Galliott
Publisher: Oxford University Press, USA
ISBN: 0197546048
Category : Law
Languages : en
Pages : 321
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Book Description
"Because of the increasing use of Unmanned Aerial Vehicles (UAVs, also commonly known as drones) in various military and para-military (i.e., CIA) settings, there has been increasing debate in the international community as to whether it is morally and ethically permissible to allow robots (flying or otherwise) the ability to decide when and where to take human life. In addition, there has been intense debate as to the legal aspects, particularly from a humanitarian law framework. In response to this growing international debate, the United States government released the Department of Defense (DoD) 3000.09 Directive (2011), which sets a policy for if and when autonomous weapons would be used in US military and para-military engagements. This US policy asserts that only "human-supervised autonomous weapon systems may be used to select and engage targets, with the exception of selecting humans as targets, for local defense ...". This statement implies that outside of defensive applications, autonomous weapons will not be allowed to independently select and then fire upon targets without explicit approval from a human supervising the autonomous weapon system. Such a control architecture is known as human supervisory control, where a human remotely supervises an automated system (Sheridan 1992). The defense caveat in this policy is needed because the United States currently uses highly automated systems for defensive purposes, e.g., Counter Rocket, Artillery, and Mortar (C-RAM) systems and Patriot anti-missile missiles. Due to the time-critical nature of such environments (e.g., soldiers sleeping in barracks within easy reach of insurgent shoulder-launched missiles), these automated defensive systems cannot rely upon a human supervisor for permission because of the short engagement times and the inherent human neuromuscular lag which means that even if a person is paying attention, there is approximately a half-second delay in hitting a firing button, which can mean the difference for life and death for the soldiers in the barracks. So as of now, no US UAV (or any robot) will be able to launch any kind of weapon in an offensive environment without human direction and approval. However, the 3000.09 Directive does contain a clause that allows for this possibility in the future. This caveat states that the development of a weapon system that independently decides to launch a weapon is possible but first must be approved by the Under Secretary of Defense for Policy (USD(P)); the Under Secretary of Defense for Acquisition, Technology, and Logistics (USD(AT&L)); and the Chairman of the Joint Chiefs of Staff. Not all stakeholders are happy with this policy that leaves the door open for what used to be considered science fiction. Many opponents of such uses of technologies call for either an outright ban on autonomous weaponized systems, or in some cases, autonomous systems in general (Human Rights Watch 2013, Future of Life Institute 2015, Chairperson of the Informal Meeting of Experts 2016). Such groups take the position that weapons systems should always be under "meaningful human control," but do not give a precise definition of what this means. One issue in this debate that often is overlooked is that autonomy is not a discrete state, rather it is a continuum, and various weapons with different levels of autonomy have been in the US inventory for some time. Because of these ambiguities, it is often hard to draw the line between automated and autonomous systems. Present-day UAVs use the very same guidance, navigation and control technology flown on commercial aircraft. Tomahawk missiles, which have been in the US inventory for more than 30 years, are highly automated weapons with accuracies of less than a meter. These offensive missiles can navigate by themselves with no GPS, thus exhibiting some autonomy by today's definitions. Global Hawk UAVs can find their way home and land on their own without any human intervention in the case of a communication failure. The growth of the civilian UAV market is also a critical consideration in the debate as to whether these technologies should be banned outright. There is a $144.38B industry emerging for the commercial use of drones in agricultural settings, cargo delivery, first response, commercial photography, and the entertainment industry (Adroit Market Research 2019) More than $100 billion has been spent on driverless car development (Eisenstein 2018) in the past 10 years and the autonomy used in driverless cars mirrors that inside autonomous weapons. So, it is an important distinction that UAVs are simply the platform for weapon delivery (autonomous or conventional), and that autonomous systems have many peaceful and commercial uses independent of military applications"--
