Author: Jon Wuebben
Publisher: Greenleaf Book Group
ISBN: 0979762901
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
The Complete SEO Copywriting Guide to Search Engine Rankings and Sales Conversion.

Author: Adrienne Gear
Publisher: Pembroke Publishers Limited
ISBN: 1551389665
Category : Education
Languages : en
Pages : 163

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Book Description
An inspiring book to help teachers shift their beliefs and “stretch” their thinking around reading comprehension, literacy instruction, and content-area learning. Using the key concepts and strategies introduced in her ground-breaking book, Reading Power, Adrienne Gear shows teachers practical ways to create a “culture of thinking” that can be integrated into all areas of learning. Using knowledge-rich texts as tools, Adrienne shares how read-alouds can be used in content areas to support literacy skills and build knowledge. This timely book offers classroom-tested lessons and anchor books to create a content-rich learning environment that helps strengthen student learning and knowledge-building.

Author: Sonia Q. Cabell
Publisher: Guilford Publications
ISBN: 1462551548
Category : Education
Languages : en
Pages : 457

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Book Description
Synthesizing the best current knowledge about early literacy, this comprehensive handbook brings together leading researchers from multiple disciplines. The volume identifies the instructional methods and areas of focus shown to be most effective for promoting young children's (PreK–2) growth in reading, writing, oral language, and the connections among them. In 33 chapters, the Handbook covers conceptual foundations; development and instruction of both code- and meaning-related literacy skills; professional development and family engagement; supporting equity across populations; and learning beyond traditional boundaries, including digital and out-of-school contexts. Highlighted throughout are issues around access to high-quality instruction, working with multilingual populations, and data-based decision making and interventions.

Author: Paula Pérez Sobrino
Publisher: Cambridge University Press
ISBN: 1108568475
Category : Language Arts & Disciplines
Languages : en
Pages : 323

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Book Description
Figurative communication (the use of metaphor, metonymy, hyperbole and irony) provides economy of expression, clarity, persuasiveness, politeness, evaluation, and communication of emotions. However, it also increases the potential for misunderstanding in situations when people lack shared background knowledge. This book combines theoretical frameworks with empirical studies that measure the effectiveness of different approaches to the use of figurative language in advertisements, to show how to maximise the benefits of creative metaphor and metonymy in global advertising. It highlights how subtle differences in colour, layout, and combinations of different kinds of figurative language affect the reception and appreciation of creative advertising, shedding new light on the nature of figurative communication itself. With a balance between theory, experiments and practical case studies, this book is accessible for academics in linguistics and communication studies, as well as advertising and marketing professionals.

Author: Elizabeth F. Barkley
Publisher: John Wiley & Sons
ISBN: 1119277302
Category : Education
Languages : en
Pages : 418

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Book Description
Tips and techniques to build interactive learning into lecture classes Have you ever looked out across your students only to find them staring at their computers or smartphones rather than listening attentively to you? Have you ever wondered what you could do to encourage students to resist distractions and focus on the information you are presenting? Have you ever wished you could help students become active learners as they listen to you lecture? Interactive Lecturing is designed to help faculty members more effectively lecture. This practical resource addresses such pertinent questions as, “How can lecture presentations be more engaging?” “How can we help students learn actively during lecture instead of just sitting and passively listening the entire time?” Renowned authors Elizabeth F. Barkley and Claire H. Major provide practical tips on creating and delivering engaging lectures as well as concrete techniques to help teachers ensure students are active and fully engaged participants in the learning process before, during, and after lecture presentations. Research shows that most college faculty still rely predominantly on traditional lectures as their preferred teaching technique. However, research also underscores the fact that more students fail lecture-based courses than classes with active learning components. Interactive Lecturing combines engaging presentation tips with active learning techniques specifically chosen to help students learn as they listen to a lecture. It is a proven teaching and learning strategy that can be readily incorporated into every teacher’s methods. In addition to providing a synthesis of relevant, contemporary research and theory on lecturing as it relates to teaching and learning, this book features 53 tips on how to deliver engaging presentations and 32 techniques you can assign students to do to support their learning during your lecture. The tips and techniques can be used across instructional methods and academic disciplines both onsite (including small lectures and large lecture halls) as well as in online courses. This book is a focused, up-to-date resource that draws on collective wisdom from scholarship and practice. It will become a well-used and welcome addition for everyone dedicated to effective teaching in higher education.

Author: PCG Education
Publisher: John Wiley & Sons
ISBN: 1119127513
Category : Education
Languages : en
Pages : 264

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Book Description
Essential, easy-to-implement tools for teachers to help improve literacy across the content areas, as mandated by the CCSS Thinkquiry Toolkit 1, Second Edition, is a collection of teacher instructional practices, student learning strategies, and collaborative routines that improves reading comprehension and vocabulary learning in grades 4 through 12. Each practice, strategy, or routine is research-based, high impact, multi-purpose and effective in improving student learning across multiple content areas. It addresses the importance of the ability to read, write, speak, listen, and think well enough to learn whatever one wants to learn, to demonstrate that learning, and to transfer that learning to new situations. Thinkquiry Toolkit 1 iscomprised of five sections: Overview of the Common Core State Standards for English Language Arts & Literacy and the related instructional shifts Selecting the Right Tools for Maximum Learning Laying the Foundation Before Reading/Learning Building New Knowledge During Reading/Learning, and Expanding and Deepening Understanding After Reading/Learning If teachers collaboratively use these practices, strategies, and routines; teach them to students; and use them regularly across content areas, students will develop confidence and competence as readers, writers, and learners. A division of Public Consulting Group (PCG), PCG Education provides instructional and management services and technologies to schools, school districts, and state education agencies across the U.S. and internationally. They apply more than 30 years of management consulting expertise and extensive real-world experience as teachers and leaders to strengthen clients' instructional practice and organizational leadership, enabling student success.

Author: Peter Felten
Publisher: Johns Hopkins University Press
ISBN: 1421439360
Category : Education
Languages : en
Pages : 207

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Book Description
A mentor, advisor, or even a friend? Making connections in college makes all the difference. What single factor makes for an excellent college education? As it turns out, it's pretty simple: human relationships. Decades of research demonstrate the transformative potential and the lasting legacies of a relationship-rich college experience. Critics suggest that to build connections with peers, faculty, staff, and other mentors is expensive and only an option at elite institutions where instructors have the luxury of time with students. But in this revelatory book brimming with the voices of students, faculty, and staff from across the country, Peter Felten and Leo M. Lambert argue that relationship-rich environments can and should exist for all students at all types of institutions. In Relationship-Rich Education, Felten and Lambert demonstrate that for relationships to be central in undergraduate education, colleges and universities do not require immense resources, privileged students, or specially qualified faculty and staff. All students learn best in an environment characterized by high expectation and high support, and all faculty and staff can learn to teach and work in ways that enable relationship-based education. Emphasizing the centrality of the classroom experience to fostering quality relationships, Felten and Lambert focus on students' influence in shaping the learning environment for their peers, as well as the key difference a single, well-timed conversation can make in a student's life. They also stress that relationship-rich education is particularly important for first-generation college students, who bring significant capacities to college but often face long-standing inequities and barriers to attaining their educational aspirations. Drawing on nearly 400 interviews with students, faculty, and staff at 29 higher education institutions across the country, Relationship-Rich Education provides readers with practical advice on how they can develop and sustain powerful relationship-based learning in their own contexts. Ultimately, the book is an invitation—and a challenge—for faculty, administrators, and student life staff to move relationships from the periphery to the center of undergraduate education.

Author: Douglas Fisher
Publisher: Heinemann Educational Books
ISBN: 9780325013824
Category : Language arts
Languages : en
Pages : 0

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Book Description
This book is a natural for a teacher study group. It is well worth the time spent reading and discussing with colleagues because the ideas it holds are basic to rethinking and transforming vocabulary teaching. -Karen Bromley Binghamton University, SUNY How do you teach students the words that are crucial to unlocking the concepts in your content area? Until now "assign, define, test" has been the default strategy. But with Word Wise and Content Rich, Douglas Fisher and Nancy Frey bring vocabulary in out of the cold and into the heart of daily classroom practice in English, math, science, and history. Word Wise and Content Rich offers a five-part framework for teaching vocabulary that's tailored to the needs of adolescent learners yet mindful of the demands on content-area teachers. Grounded in current research, this framework gives students the multiple encounters necessary to lock in the meaning of new words forever. Fisher and Frey's five-step modelshows you how to: Make it intentional: select words for instruction and use word lists and up-to-date website lists wisely Make it transparent: model word-solving and word-learning strategies for students Make it useable: offer learners the collaborative work and oral practice essential to understanding concepts Make it personal: give and monitor independent practice so students own words Make it a priority: create a schoolwide program for word learning. Use Word Wise and Content Rich, and close the word gap between low-achieving and high-achieving students. With its strategies, every student in your class-in your school-can access the textbook and develop the vocabulary needed for success in content-area reading. Read Word Wise and Content Rich and get the last word on great vocabulary teaching.

Author: Richard D. Kahlenberg
Publisher:
ISBN: 9780870785191
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The use of race-based affirmative action in higher education has given rise to hundreds of books and law review articles, numerous court decisions, and several state initiatives to ban the practice. However, surprisingly little has been said or written or done to challenge a larger, longstanding "affirmative action" program that tends to benefit wealthy whites: legacy preferences for the children of alumni. "Affirmative Action for the Rich" sketches the origins of legacy preferences, examines the philosophical issues they raise, outlines the extent of their use today, studies their impact on university fundraising, and reviews their implications for civil rights. In addition, the book outlines two new theories challenging the legality of legacy preferences, examines how a judge might review those claims, and assesses public policy options for curtailing alumni preferences. The book includes chapters by Michael Lind of the New America Foundation; Peter Schmidt of the "Chronicle of Higher Education"; former "Wall Street Journal" reporter Daniel Golden; Chad Coffman of Winnemac Consulting, attorney Tara O'Neil, and student Brian Starr; John Brittain of the University of the District of Columbia Law School and attorney Eric Bloom; Carlton Larson of the University of California--Davis School of Law; attorneys Steve Shadowen and Sozi Tulante; Sixth Circuit Court Judge Boyce F. Martin Jr. and attorney Donya Khalili; and education writer Peter Sacks.

Author: Matthew Klam
Publisher: Random House
ISBN: 0812997999
Category : Fiction
Languages : en
Pages : 354

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Book Description
A provocative satire of love, sex, money, and politics that unfolds over four wild days in so-called “paradise”—the long-awaited first novel from the acclaimed author of Sam the Cat “I seriously, deeply love this book.”—Michael Cunningham NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES AND THE WASHINGTON POST Every summer, a once-sort-of-famous cartoonist named Rich Fischer leaves his wife and two kids behind to teach a class at a weeklong arts conference in a charming New England beachside town. It’s a place where, every year, students—nature poets and driftwood sculptors, widowed seniors, teenagers away from home for the first time—show up to study with an esteemed faculty made up of prizewinning playwrights, actors, and historians; drunkards and perverts; members of the cultural elite; unknown nobodies, midlist somebodies, and legitimate stars—a place where drum circles happen on the beach at midnight, clothing optional. Once more, Rich finds himself, in this seaside paradise, worrying about his family’s nights without him and trying not to think about his book, now out of print, or his future as an illustrator at a glossy magazine about to go under, or his back taxes, or the shameless shenanigans of his colleagues at this summer make-out festival. He can’t decide whether his own very real desire for love and human contact is going to rescue or destroy him. A warped and exhilarating tale of love and lust, Who Is Rich? goes far beyond to address deeper questions: of family, monogamy, the intoxicating beauty of children, and the challenging interdependence of two soulful, sensitive creatures in a confusing domestic alliance. LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZE “Funny, maddening . . . defiantly original . . . [Matthew] Klam’s prose is so clean, so self-assured, that it feels a little like a miracle.”—The New York Times “A dazzling meditation on monogamy [and] parenthood . . . full of sound and fury and signifying pretty much everything.”—The Boston Globe “Comic, wondrous, and sad.”—The New Yorker “Almost scarily astute.”—People “An electric amalgam of frustration and tenderness, wonder and rebellion: a paean to the obliterating power of parental love.”—Jennifer Egan “A contemporary masterpiece.”—Salon