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Author: Kate Eichhorn
Publisher: MIT Press
ISBN: 026236820X
Category : Social Science
Languages : en
Pages : 188
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Book Description
A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
Author: Kate Eichhorn
Publisher: MIT Press
ISBN: 026236820X
Category : Social Science
Languages : en
Pages : 188
Get Book Here
Book Description
A concise introduction to content and the content industry, from the early internet to the Instagram egg. From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age. Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists’ “content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Andy Crestodina
Publisher:
ISBN: 9780988336407
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Author: Sara Wachter-Boettcher
Publisher: Rosenfeld Media
ISBN: 193382090X
Category : Computers
Languages : en
Pages : 242
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Book Description
Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Author: Kate Woodford
Publisher:
ISBN: 9780521824231
Category : Foreign Language Study
Languages : en
Pages : 1550
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Book Description
The Cambridge Advanced Learner's Dictionary is the ideal dictionary for advanced EFL/ESL learners. Easy to use and with a great CD-ROM - the perfect learner's dictionary for exam success. First published as the Cambridge International Dictionary of English, this new edition has been completely updated and redesigned. - References to over 170,000 words, phrases and examples explained in clear and natural English - All the important new words that have come into the language (e.g. dirty bomb, lairy, 9/11, clickable) - Over 200 'Common Learner Error' notes, based on the Cambridge Learner Corpus from Cambridge ESOL exams Plus, on the CD-ROM: - SMART thesaurus - lets you find all the words with the same meaning - QUICKfind - automatically looks up words while you are working on-screen - SUPERwrite - tools for advanced writing, giving help with grammar and collocation - Hear and practise all the words.
Author: Erin Kissane
Publisher: Book Apart
ISBN: 9781952616518
Category : Computers
Languages : en
Pages : 0
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Book Description
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Author: Jamie Varon
Publisher: Rock Point
ISBN: 0760375283
Category : Self-Help
Languages : en
Pages : 211
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Book Description
*Named Book of the Week by Maria Shriver’s The Sunday Paper* “If you’ve spent the last couple years untangling yourself from Hustle Culture, and trying to find who you are outside of your achievements and productivity, then we've got just the book for you. Fans of Untamed, this is your next favorite read.” —POPSUGAR “I’ve fallen in love with Jamie’s words and how she so effortlessly can make us feel united with them. She has a true gift of helping us realize that all of our ‘human’ moments are what make us so special. She is a real light in this world.” —Lucy Hale, Award-Winning Actress from Pretty Little Liars, The Hating Game, and more Blending memoir, sharp social insights, and unique practical tools, author Jamie Varon is your guide to radical contentment—a satisfied life outside the bounds of societal expectations. Too many of us are waiting for our lives to begin, putting our happiness on layaway for some future version where it all lines up, when we’ve accomplished it all, when we have the perfect career, bodies, partners, and when our lives finally feel “good enough.” But what is good enough? Who gets to decide? And when do we ever reach it? Jamie takes a sharp, incisive look at the industries that are constantly telling us to do more, be more, and keep striving, pushing, and hustling—and shows you how to radically opt out of societal conditioning. We’ve learned to be terrified of contentment, thinking it will lead us to complacency. Yet, being content in a world that profits off our dissatisfaction is not complacency. It’s revolutionary. Radically Content makes the case for a new framework of living. Exploring themes like guilt, I’ll be happy when…, anxiety, settling, control, healing, shame, self-trust, and being our own worst enemies—not only will you unlearn the dogma of that discontent, but learn practical tools to create a more satisfied life for yourself, including: Cultivating real self-trust Defining your own version of “success” Living with intention Rewriting your personal narrative Creating consistent and healing rituals Packed with revelatory insights, Radically Content is an exhale. A respite from the chaos of our current world. A calm place to land when you’ve had enough with trying to be enough.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Author: Lizzie Bruce
Publisher:
ISBN: 9781034322467
Category :
Languages : en
Pages :
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Book Description
"This will become the go-to resource for intranet projects" - Robert MillsCreate content that makes it faster for people to find what they need on the intranet than from a colleague. Learn user-centred design as you progress through this practical, stage by stage guide.Generally, people want information about a specific thing, fast, when they visit an intranet. They need it in as little time as possible, so they can get to a meeting, or enjoy their lunch break.This book outlines processes that put into practice these 3 essential principles for user-centred intranet content:1. Content reflects a staff need for it.2. Information is easy to find.3. Style, tone and language is optimised for users with little time to read and absorb content.Lizzie Bruce pours her experience of designing intranet content around staff needs for UK government into 100 pages of advice and techniques for creating usable, readable content.Includes: list of universal intranet tasks, glossary of user-centred design terms, project "shopping list", timeline planner, tips for stakeholder buy-in, and links to case studies and blogs.Every organisation planning an intranet redesign needs this book.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
