Contemporary Perspectives in Consumer Research PDF Download
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Author: Richard John Lutz
Publisher: Boston, Mass. : Kent Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Author: S. Ratneshwar
Publisher: Psychology Press
ISBN: 0415316170
Category : Consumer behavior
Languages : en
Pages : 358
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Book Description
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Author: Kenneth D. Lawrence
Publisher: IAP
ISBN: 1681230895
Category : Mathematics
Languages : en
Pages : 237
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Book Description
The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)
Author: Barbara Loken
Publisher: Psychology Press
ISBN: 1000946312
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Author: Richard John Lutz
Publisher: Boston, Mass. : Kent Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
Author: Kim B. Rotzoll
Publisher: University of Illinois Press
ISBN: 9780252065422
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Author: Kebba Darboe
Publisher:
ISBN: 9781516546725
Category : Social Science
Languages : en
Pages : 380
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Book Description
Contemporary Perspectives on Ethnic Studies: A Reader provides students with a collection of articles written by scholars and experts that introduce them to the substance, relevance, and practice of contemporary ethnic studies. The anthology offers readers historical perspectives, modern research, and a spectrum of theories to emphasize the diverse voices, as well as the challenges and opportunities, within the discipline. Over the course of eight chapters, students read enlightening articles about American Indian women in higher education, the politics of gerrymandering, the Muslim experience in America, and mass incarceration and the African American population. Dedicated chapters discuss Asian Americans as victim and success stories, the origins and causes of the Civil Rights Movement, the current state of same-sex marriage, and significant modern movements, including Black Lives Matter and #MeToo. Students read a case study about migration and immigration in the United States and essays on the challenges of multiculturalism versus pluralism in America. Contemporary Perspectives on Ethnic Studies is an ideal resource for courses within the discipline, especially those with focus on the current state and future of the practice. Wayne E. Allen is an associate professor in the Department of Ethnic Studies at Minnesota State University-Mankato. He earned his Ph.D. in cultural anthropology from the University of California at Santa Barbara. He has worked with diverse Native American and Native Canadian populations for over 40 years, Nepali peoples for 15 years, and immigrant Somali, Hmong, Ethiopian, Sudanese, West African, Central American, and South Asian peoples for 18 years. He has authored/coauthored four books in the discipline. Kebba Darboe is a professor and the chair of the Department of Ethnic Studies at Minnesota State University-Mankato. He earned his Ph.D. in sociology from South Dakota State University. Dr. Darboe has published numerous scholarly articles in peer-reviewed journals and has authored/coauthored three books in the discipline.
Author: Diane Phillips
Publisher: Oxford University Press, USA
ISBN: 9780190857134
Category : Consumer behavior
Languages : en
Pages : 592
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Book Description
Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author: Christian Homburg
Publisher: McGraw-Hill Europe
ISBN: 9780077146047
Category : Business & Economics
Languages : en
Pages : 641
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Book Description
Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author: Cynthia Huffman
Publisher: Routledge
ISBN: 1134599021
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Author: Mesquita, Anabela
Publisher: IGI Global
ISBN: 152251869X
Category : Computers
Languages : en
Pages : 360
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Book Description
The integration of technology in modern society has created a deeper connectivity between people around the globe, as well as provided ample opportunity for the exchange of knowledge and ideas. These interactions allow greater opportunities for developments in research and innovation. Research Paradigms and Contemporary Perspectives on Human-Technology Interaction presents comprehensive coverage on the application of information technology and systems on daily activities and examines its impacts at an interdisciplinary level. Highlighting numerous insights into relevant areas such as e-government, web accessibility, and social media, this book is an ideal reference source for academics, professionals, practitioners, graduate students, and researchers seeking material on the relationship between humans and emerging technologies in modern society.
